I had an experience 10 years ago that I still think about when I go into a department store. My best friend and I were at the makeup counter and no one would wait on us. 'It's our age,' she said to me with disdain. 'Our age? We're not even 60 yet,' I quipped. 'You're clueless,' she replied. 'We're not getting waited on because they can't see us. We're getting older. We're invisible.'
Are you "plugged in?" Do you spend at least 27 hours per week on the Internet? Why would I use such a specific number? Because in a 2012 research study by WSL Strategic Retail, they found that Baby Boomers spend two hours more a week online than the 25 hours Millennials (ages 16 to 34) do on average.