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Why Mercedes Did It Right: The Super Bowl Ad That Makes Boomers Want to Bond Instead of Bolt from a Brand

Nancy Berk, Ph.D. | Posted 02.09.2017 | Fifty
Nancy Berk, Ph.D.

Commercials are big business and a complicated mixture of creativity hits and misses-- and nowhere is that highlighted more effectively than during th...

Boomers Were Time's "Man of the Year" Fifty Years Ago

Candy Leonard | Posted 01.02.2017 | Fifty
Candy Leonard

When Time magazine named Trump "Person of the Year" for 2016, many pointed out that the honor had been bestowed on Hitler in 1938. But in 1966, fifty ...

The Millenial Trailblazer

JD Gershbein | Posted 11.28.2016 | Business
JD Gershbein

Much has been written on the generational shift taking place in the global workforce. As Milllenials, or Gen Yers, stream into the workplace, and Gen ...

Guess What? Time Is Really NOT On Your Side

Renee Fisher | Posted 11.18.2016 | Fifty
Renee Fisher

Contrary to claims touted by most products in the vitamin store, it turns out that human beings really do have a maximum lifespan.

An Open Letter To The Democratic Party

Ken Solin | Posted 11.09.2016 | Fifty
Ken Solin

Hillary Clinton's loss last night was a rebuke by more than half of the American people who clearly stated that the Federal Government doesn't work fo...

4 Choices Boomers Made That Are Killing Mainline Protestantism

Frederick W. Schmidt | Posted 11.03.2016 | Religion
Frederick W. Schmidt

Earlier this month the Public Religion Research Institute released new statistics that chronicle the demographic shifts in religious affiliation. The one group that has grown exponentially is the so-called "Nones," or religiously unaffiliated.

How To Preserve And Treasure Your Inner Child

Jackie Walker | Posted 09.02.2016 | Fifty
Jackie Walker

It makes me smile when I hear people say they look in the mirror and see their mother. The other day I heard a man wonder out loud how his dad's hands appeared out of the sleeves of his jacket.

Yes, Boomers, You CAN Go Back To College

Renee Fisher | Posted 08.29.2016 | Fifty
Renee Fisher

If the thought of going back to college for one day brings up memories solely of being strung out or being hung over, you might want to skip this post. On the other hand, it conjures up one of the most exciting and amazing periods of your life, you are in luck.

Why You Should Consider Living Like 'The Golden Girls'

Sharon Greenthal | Posted 08.23.2016 | Fifty
Sharon Greenthal

Traditionally, living with roommates has been the lifestyle primarily of the young and single, but more and more people in their 50s and beyond are turning to home sharing to ease the high cost of living and reduce the isolation that can occur when older adults live on their own.

Serving Up Goodness In The Workplace - The World's Most Powerful (And Cost Effective) Employee Benefit

Bryan de Lottinville | Posted 08.04.2016 | Business
Bryan de Lottinville

As the business climate becomes more competitive, a global approach to international giving -- delivered with a local experience -- helps employees both inside and outside of headquarters feel heard and valued, while fueling their passions at work.

This Is How To Feel Better Than You Ever Imagined As You Get Older

Ken Solin | Posted 07.07.2016 | Fifty
Ken Solin

Some aging boomers just let it all hang out physically. Unfortunately, many will suffer the consequences of their inaction. I have a close friend who has surrendered his body to nature and while I worry about losing him prematurely, I know there's nothing I can do about his behavior.

The Post That Nearly Broke Facebook

Andrea Pflaumer | Posted 07.06.2016 | Fifty
Andrea Pflaumer

About a month ago I posted on my Facebook business page what I thought was a fairly lovely -- and innocuous -- photo of two beautiful women, Maggie Smith and Judi Dench. I captioned it: 'Two divine women. No wild outfits. No heavy make-up or plastic surgery.' The post got nearly 16 million views.

The Surprising Way Your Name Can Give Away Your Age

Lori Day | Posted 06.26.2016 | Fifty
Lori Day

I was born in 1963, when the most poplar girl names are now relics of history: Lisa, Mary, Susan, Karen and Linda. Not far down the list were the cutesy names like Cindy, Marci, Tracy, Stacy, and yes, Lori. They all scream, "I'm a child of the '60s! Marcia, Marcia, Marcia!" That is so helpful when I am submitting writing to millennial editors named Amber or Tiffany.

Cargo Pants, Who Invented the Computer and Other Noteworthy Fripperies

Tom Alderman | Posted 06.08.2016 | Media
Tom Alderman

Cargo pants can be hazardous to your life. Once the go-to pants for men who don't carry purses -- cargo pants are a problem for a growing segment of boomers and geezers.

Freelancing Through Our Golden Years

Jeb Harrison | Posted 05.18.2016 | Fifty
Jeb Harrison

When my father turned 65, he traded in his wing-tips for golf shoes and didn't look back. His law firm gave him an "office for life," and from time-to...

Boomers Take On Millennials In 'Ellen Show' Pop Culture Throwdown

The Huffington Post | Yagana Shah | Posted 05.06.2016 | Fifty

In the battle of the generations, we think we know which side Ellen DeGeneres is on. Earlier this week, the 58-year-old talk show host decided to give...

The Scary Health Moment That Left This Man Feeling Vulnerable

Ken Solin | Posted 04.27.2016 | Fifty
Ken Solin

I had a scary moment around a health issue recently, not something I've ever been concerned about before. I woke up one morning with excruciating pain in my back to the extent I couldn't function. I called my doctor who recommended a spine specialist and wrote a prescription for painkillers.

When You're Obsessed With The Notion Of Aging Alone

Ken Solin | Posted 04.16.2016 | Fifty
Ken Solin

The notion of aging alone strikes fear into the hearts of many single older boomers, sufficient to cause some to spend an unhealthy amount of time pondering the end alone. Whether or not this is a rational approach to getting older, it's a real-world situation for many.

One Day U: Going Back to College for One Day

Renee Fisher | Posted 03.28.2016 | Fifty
Renee Fisher

As brilliant and hilarious as Life in the Boomer lane's posts may be, she never repeats subject matter within a few months. She is making an exceptio...

George Martin Helped the Beatles Open Boomers' Ears

Candy Leonard | Posted 03.10.2016 | Fifty
Candy Leonard

Like many music fans, I was saddened to read of the passing of Beatles producer George Martin, a man many boomers first became aware of while scrutinizing the cover of Meet the Beatles in January 1964.

How I Began A New Career As A Voiceover Actor At 70

Ken Solin | Posted 02.29.2016 | Fifty
Ken Solin

I'm sharing my aging journey in the hope that it might encourage other older boomers. I just began a new career as a voiceover actor at 70, something I inadvertently stumbled onto after receiving a spam email.

The Other Thing Hollywood Has Been Getting All Wrong

Martha T.S. Laham | Posted 02.27.2016 | Fifty
Martha T.S. Laham

People 65 and older are now the fastest-growing age group in the western world, according to the U.S. Census Bureau. It's no wonder, then, that the silver screen is rapidly growing a deeper shade of silver.

Reverse Mortgages For Retirement More Popular Option Than Ever Before

Michael Lazar | Posted 01.17.2017 | Fifty
Michael Lazar

As the baby boomer generate settles into their golden years, many are turning to the convenient option of a reverse mortgages for retirement to help t...

The Right Road For A Better Future Of Aging

Paul H. Irving | Posted 01.15.2017 | Fifty
Paul H. Irving

It's become common knowledge that populations are rapidly aging across the world. Increasing longevity during the last century has contributed to unprecedented global economic growth--and new opportunities for personal fulfillment that previous generations could only dream of.

Would You Go Back in Time?

Tam Warner Minton | Posted 01.07.2017 | Fifty
Tam Warner Minton

Have you ever had one of those days where everything is just so confused, so screwed up, so emotional, and the weight is so heavy on your shoulders th...