Capturing someone's attention and getting them to do exactly what you want isn't about being the loudest or shiniest one in the room. It's about saying precisely what needs to be said, and not one word more. It's about calculated brevity. And if you study today's top celebrities, you'll see: it's an art form.
Recently, Sheryl Sandberg launched the "Ban Bossy" campaign to help girls and women develop their leadership skills by ridding themselves of the B-word mental shackles.