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Why Oscars 2014 will be a Breakthrough Moment for Boomer Marketing

Mark Bradbury | Posted 04.29.2014 | Fifty
Mark Bradbury

Regardless of who takes home Oscar gold on March 2nd, movie studios will win as audiences flock to see the nominated films starring and celebrating the 50+ demographic.

Boomers or Bust: Why Super Bowl Advertisers Can't Ignore Boomers

Mark Bradbury | Posted 03.24.2014 | Fifty
Mark Bradbury

Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.