Unless Moneyball completely collapses for reasons unknown, Brad Pitt is (deservedly) guaranteed to receive a Best Actor Oscar nomination, and he is quickly looking like one of the front-runners to win.
It's a tough thing to accurately gauge how well a movie would have done if not for an unforeseen variable, such as in this case a massive hurricane that threatened much of the East Coast of the country and shut down hundreds of movie theaters over the weekend.
This weekend is an excellent example of why it's the numbers, not the rankings that matter when discussing box office. And, more importantly, the context of the numbers must be taken into account as well as the hard figures.
There are those who will scream "DISAPPOINTMENT!" because Transformers: Revenge of the Fallen opened with $200 million in its first five days two years ago. If $180 million in six days is disappointment, sign me up for failure anytime.
If the estimate holds, Rio will become the first pic of the year to top $40 million. There will be talk that the film should have opened higher due to being 3D, but 2011 is quickly proving that 3D is no longer an enticement.
Stymied by the difficult-to-explain narrative and reviews that couldn't see past the fishnets and colorful visuals, the film is another example of geek excitement not translating into mainstream interest.