Why would oil companies worth billions of dollars tout their extension of valuable financial resources on things not directly related to energy? Economist Milton Friedman described this as the "cloak of social responsibility."
Maybe next year will be different. Perhaps the powers that be will confront the fact that the oil damage has not magically gone away and that the fertile fishing grounds of the Gulf appear to be getting worse.
Between the Deepwater Horizon spill and the end of August, BP spent over $93 million on advertisements, three times what the oil giant spent in April through July 2009. It's a number that outraged lawmakers.