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Bp Greenwashing

How Now, Brand BP?

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

Can BP's brand survive this spectacular fall? Or is our sense of betrayal so great that we can never forgive? I came up with a few options that Bob Dudley, the new head of BP, might be contemplating.

BP Oil Spill: 7 Secrets BP Doesn't Want You To Know (PHOTOS)

Huffington Post | Gazelle Emami | Posted 05.25.2011 | Green

BP made its name synonymous with "Beyond Petroleum" in 2000, rebranding itself as a company that sees a future past dependence on fossil fuels. But te...

Sustainability Holism Vs. Green Tokenism

Gregory Unruh | Posted 05.25.2011 | Business
Gregory Unruh

Can "green" and "non-green" brands coexist in the same portfolio? How much can the portfolio sustain? It looks like a lot. Toyota can sell the Prius and Tundra. Pepsi sells Sun Chips and 7-Up.

BP CEO Hayward: 'We Had Too Many People Working to Save the World'

Kevin Grandia | Posted 05.25.2011 | Green
Kevin Grandia

In July 2009, the CEO of BP, Tony Hayward, explained to attendees that BP was going in the wrong direction before he took over as CEO because, "we had too many people that were working to save the world."