The widespread use of BPA in our food packaging has resulted in the contamination of our food and also our bodies. Today, California took an important step in protecting the public from the toxic chemical.
Perhaps Sparkletts is promoting an alliance with a cancer charity as a PR strategy to distract consumers from Sparkletts' more significant association with their bottles, which are made with a known carcinogen -- BPA.
The issue of toxicity and chemicals is one that lies somewhat separate from the climate discussion. While it gets lost in the shuffle sometimes, the pressure on companies to deal with it just keeps rising.