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Why You Want To Generate Bad Ideas

Andrew Rossi | Posted 10.20.2013 | Home
Andrew Rossi

There are plenty of bad ideas out there. But here's the thing: the bad ideas might just get you further than the good ones.

Why Creative Brainstorms Waste Time, Money and Endanger Brand Health

Sarah O'Leary | Posted 12.11.2012 | Home
Sarah O'Leary

"All hands on deck" creative brainstorms are often wildly inefficient, ineffective and financially irresponsible. Here are three major downfalls of "more the merrier!" creative brainstorms.

You're Invited to a Digital Brainstorm

Don Tapscott | Posted 05.25.2011 | Home
Don Tapscott

The Net Gen Education Challenge is a call for ideas to shape the future of education, and this year we're also looking for ideas on how to fix the world's institutions, such as business and government.

Malcolm Gladwell and Others Bring a Novel Approach to Book Readings

Danny Groner | Posted 05.25.2011 | Home
Danny Groner

Reading aloud from their books, authors hope that readers will relate to the material, its characters, themes, comedic moments and underlying messages. When writers can convey these elements themselves, it's even more potentially provocative and lucrative.