iOS app Android app

Brand Advocacy

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 09.24.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

The Central Role of Women in Brand Advocacy

Ekaterina Walter | Posted 12.18.2013 | Business
Ekaterina Walter

If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.

Become A Brand Steward

Beth Bronfman | Posted 11.13.2013 | Small Business
Beth Bronfman

It isn't about me. It's about serving my client. It's about creating a trusting, cooperative, forward-thinking relationship that builds my client's business and, as a result of that success, builds mine.