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Brand Appropriation

Disrespecting the Bing

Eric Dezenhall | Posted 05.25.2011 | Business
Eric Dezenhall

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.