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Brand Attributes

Twinkies -- A Sweet Brand

Anne Zeiser | Posted 09.17.2013 | Media
Anne Zeiser

Why has Twinkie become the ever-surviving cockroach of unhealthy snacks and desserts? Because of its almost-unparalleled brand equity. Despite trends toward health-conscious foods or gourmet expressions of guilty pleasures, the Twinkie is a brand master.