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Brand Awareness

Are You Aware Of This Brand-New Way To Make Money On Facebook?

Gene Marks | Posted 01.19.2017 | Home
Gene Marks

Did you know that Facebook users watch 100 million hours of video every day? It's true. My household accounts for about 30 percent of that number. We ...

6 Storytelling Ideas For Video Marketing

Lucia Doynel | Posted 04.29.2016 | Home
Lucia Doynel

Wanna use videos on your social media to attract more customers? Keep reading. Telling an awesome story to convert leads into clients has become the...

Video is the Future of Content Marketing

Lucia Doynel | Posted 04.25.2016 | Home
Lucia Doynel

You are probably catching on, and yeah - Video is the next big thing. You see it on your social media feed and you can see it on your metrics. And for...

How to Use Video to Boost Your Brand Awareness

Lucia Doynel | Posted 04.19.2016 | Home
Lucia Doynel

Every day more and more people watch videos about products they're interested in and decide to buy them because they watched their video. That's why video marketing has become this huge thing for startups. Forget about going viral. This is more about sharing with the world what you are all about, and in those 90 seconds [hopefully] you've got their full attention. And that's a score!

5 Things That Limit the Success of Your Website

Siva Yenneti | Posted 01.25.2017 | Home
Siva Yenneti

With so much data on the Internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight.

Does Your Business Need Social Media?

Lisa Dubino | Posted 10.30.2016 | Home
Lisa Dubino

Brand awareness is perhaps the biggest buzzword in advertising. It's not a trend because brands have always existed (think Coke.) But social media has added a new dimension. "What's your story?" is a fun conversation opener. And why not?

8 Ways to Tell if Your Brand Awareness Measures Up

Michael Rovner | Posted 05.13.2016 | Home
Michael Rovner

Today, to generate brand awareness, companies and brands use a variety of tactics -- blogs, micro-sites, videos, infographics, and e-books. But all have one goal in mind: to make a splash, to stand out above the digital shouting of messages out there.

Big Brother Brands

Marc Hershon | Posted 09.14.2014 | Home
Marc Hershon

Such companies exist in every industry. But what factors -- besides their seeming unquenchable desire to acquire other companies -- make us think that they are exhibiting Big Brother-ish behavior?

#YourBrandHere: The Power Of The Hashtag (INFOGRAPHIC)

Posted 11.12.2013 | Home

You've seen it everywhere: on TV advertisements and billboards, on Twitter and Facebook, on ironic T-shirts and baseball caps. You may have even heard...

Pinterest and Quora for Business? Ignore at Your Peril

Jim Yu | Posted 06.11.2013 | Home
Jim Yu

Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.

Tweeting for Business

Jure Klepic | Posted 05.18.2013 | Home
Jure Klepic

Twitter may be the new kid to the marketing block, but with thoughtful planning and implementation, it can help businesses communicate to their target audience in a consistent and cost-effective way.