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Brand Confusion

Betrayed by Barbie

Michelle Hays | Posted 04.22.2014 | Media
Michelle Hays

The visual messages being communicated could have negative connotations. Barbie isn't a real person. A woman is substituted for a doll. Dolls are toys. Toys are to be played with. Get the picture? This is a brand collision for Barbie.

Hey, Bing! This is Bing! Good Start, Babe!

Stanley Bing | Posted 05.25.2011 | Business
Stanley Bing

ComScore, which measures these things, put out a press release today that indicates that my brother, Bing the Search Engine, is off to a pretty good start.