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Brand Engagement

Gary Vaynerchuk's New Book Is A Knockout For Social Media Managers

Melanie Deziel | Posted 01.25.2014 | Media
Melanie Deziel

Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

Engagement, Advocacy, and Other Buzzwords

Thomas Gensemer | Posted 08.21.2012 | Media
Thomas Gensemer

After years of lip service, with few notable exceptions, yesterday seemed to mark a new alignment between media owners, brands, and agencies. No longer can we focus exclusively on the mass consumer audience.

Bacon And The Art of Brand Engagement (in Social Media)

Richard Stacy | Posted 01.23.2012 | Media
Richard Stacy

Suppose they had said "Thanks for this, we will pass this onto our catering team". If that had happened, my view of the brand would have gone up quite considerably.