iOS app Android app

Brand Expansion

Tasting Success With Roy Rogers

Bill Marriott | Posted 03.09.2014 | Business
Bill Marriott

In the 1960s, Marriott hotels were expanding and rapidly growing their restaurant business. But they didn't have a nationally recognized brand for these fast food units until a movie star cowboy agreed to rent his name.

Brand Expansion Is the Way to Retail Recovery

Lacroix M. Scott | Posted 04.11.2012 | Style
Lacroix M. Scott

A recession economy needn't be the demise of fashion brands, as there are certainly more than enough opportunities to get back to black with the brand value intact.

Master Card Buys Prepaid Card Program For $458 Million

AP | Posted 05.25.2011 | Business

NEW YORK — MasterCard said Thursday it bought the prepaid card program of London's Travelex for $458 million in cash. The prepaid card unit man...

The Importance of Testimonials and How to Get Them

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

For the most part people think of testimonials as icing on the cake of a good client experience. But don't underestimate their ability to demonstrate...

Authors, Work With Your Competitors

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

The authors who are in the same genre as you are likely to be your biggest allies in selling books.