In the 1960s, Marriott hotels were expanding and rapidly growing their restaurant business. But they didn't have a nationally recognized brand for these fast food units until a movie star cowboy agreed to rent his name.
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A recession economy needn't be the demise of fashion brands, as there are certainly more
than enough opportunities to get back to black with the brand value intact.
NEW YORK — MasterCard said Thursday it bought the prepaid card program of London's Travelex for $458 million in cash.
The prepaid card unit man...
For the most part people think of testimonials as icing on the cake of a good client experience. But don't underestimate their ability to demonstrate...
The authors who are in the same genre as you are likely to be your biggest allies in selling books.
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