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Brand Leadership

From Consumers Into Prosumers.

Cultural Acupuncture | Posted 03.02.2015 | Business
Cultural Acupuncture

To win the hearts and voices of today's prosumers, society is inviting brands and enterprises of all sizes to move from a posture of extraction, dominance and often unconsciousness self-righteousness to a space of humility, passion and genuine invitation.

Strangled by Boundaries

Todd Lapidus | Posted 09.16.2012 | Business
Todd Lapidus

Little has been explored or published about what happens to service providers who are asked to segregate their attention and efforts based upon a hierarchy of customer importance. How does your company address this issue?

When "No Problem" Is a Problem

Todd Lapidus | Posted 07.14.2012 | Business
Todd Lapidus

You should be alarmed by what is being said and by what passes as customer service. The ability to speak in a way that matters and inspires is at the core of brand leadership.