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Brand Loyalty

The Surprising Competitive Advantage of the B Corp

Shane Paul Neil | Posted 03.17.2017 | Business
Shane Paul Neil

There's an up and coming trend in the business world: Certified B Corporations (also called B Corps). B Corps are for-profit companies certified by B ...

How to reject customer demands but still build brand loyalty

Danny Wong | Posted 12.18.2016 | Business
Danny Wong

Image by Alan Levine via Flickr As your company grows, customers will demand more and more from your products and services. While most entrepreneurs ...

This CEO Hired His Most Loyal Customers -- Here's Why

Richard Lorenzen | Posted 11.30.2016 | Business
Richard Lorenzen

Kunal Desai always knew that his passion lay in the markets. He began trading during his freshman year of college and perfected his strategy over thousands upon thousands of trades. When he finally found a strategy that worked well, he knew that he could keep it to himself and do very well.

A Matter of Trust

Randy Pennington | Posted 06.09.2016 | Business
Randy Pennington

Your customers are smarter and more vocal than ever. They will find out and let others know if they can or can't trust you. Most important, they will reward your trustworthiness with their loyalty.

Four Ways to Turn Every Customer into a Brand Advocate

Breena Fain | Posted 05.26.2015 | Small Business
Breena Fain

Brands that create a holistic, memorable and exceptional experience for customers know how valuable brand loyalty is. It encourages buyers to evangelize your product, allowing you to keep marketing dollars in your pocket.

Brands, Reputation and Passion

Chris Komisarjevsky | Posted 05.13.2015 | Business
Chris Komisarjevsky

Reeling from the tragedy and dealing with questions that may never be fully answered, Fernandes responded with passion and caring and found the courage to use a word that we rarely hear from a CEO: "love."

Build Loyalty -- The Cost -- $00.00

David Kanegis | Posted 04.20.2015 | Business
David Kanegis

Remember your customers are humans just like you. They want the most and the best for what they are paying. Within the bounds of your bottom line -- give it to them.

Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 02.12.2015 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Will My Passion for iPhone Prevail? A Personal Memoir

Frances Cudjoe Waters | Posted 11.09.2014 | Technology
Frances Cudjoe Waters

This is one of the biggest decisions I have ever had to make: to keep my iPhone or to move to Samsung, LG or another Android-based provider.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 09.24.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Hunter Stuart

GM's Cars Killed People, So Why Won't We Stop Buying Them?

HuffingtonPost.com | Hunter Stuart | Posted 06.18.2014 | Business

General Motors has been suffering a spectacular recall debacle for months, warning customers about cars that spontaneously shut down and airbags that ...

This Girl Knows The Benefits Of Beauty Brand Loyalty

The Huffington Post | Chanel Parks and Raydene Salinas | Posted 05.01.2014 | Style

The key to great skin and hair just might be a beauty brand away. We spotted Shaina Roche on the streets of Lower Manhattan as she was rounding up...

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

Brands With Benefits

Michael Ramah | Posted 03.12.2014 | Business
Michael Ramah

No matter how tempting it may seem, today's brands should ease up on their singular goal of a long-term, monogamous relationship with consumers. No matter how much they like it, they ain't gonna put a ring on it.

The Loyalty Economy

Paul Gorrell, Ph.D. | Posted 02.02.2016 | Queer Voices
Paul Gorrell, Ph.D.

For LGBT folks, a local protest like mine and global protests like those against Barilla and Russian vodka brands are not petty affairs. We want our dollars to go to companies that do good by us. For the LGBT community, the "loyalty economy" will always trump the "'thank you' economy."

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

How to Use Social Media Listening to Build Brand Loyalty

Jayson DeMers | Posted 10.20.2013 | Technology
Jayson DeMers

Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business. Not only is it important for delivering the right products and services, but it plays a big role in establishing a loyal customer base and repeat sales.

When Do We Stop Caring About the Brands That Define Us?

The University of Central Florida Forum | Posted 09.02.2013 | College
The University of Central Florida Forum

For a decade, I was the Diet Coke Guy: eccentric, mainstream but not obvious, at odds with the way others would try to define my masculinity (how many "Dude, why are you drinking Diet Coke? Worried about your girlish figure?" comments have I fielded?).

Dear American Airlines, I'm Leaving You for Delta

Valiant Lowitz | Posted 08.24.2013 | Comedy
Valiant Lowitz

How silly I must have sounded when I told you I loved you on Facebook -- you didn't even like it. You ignored it. We're over.

The Secret To Starbucks' Success

The Huffington Post | Rachel Tepper | Posted 03.07.2013 | Business

Despite the rise of the artisanal coffee movement, Starbucks remains on top of its game. Intense brand loyalty may be helping to stave off competitors...

NCAA: Who Are You?

Gregg S. Lipman | Posted 05.01.2013 | Sports
Gregg S. Lipman

There's clearly a lot of room to improve upon the mess that's been created over the years with the various realignments. I would strongly urge the NCAA to start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

Is the NCAA Losing Its Identity?

Gregg S. Lipman | Posted 04.15.2013 | College
Gregg S. Lipman

I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

'Generation M': The Emergence of "See and Hear" Brand Engagement

Brett King | Posted 12.10.2012 | Technology
Brett King

In the banking space, I'm often confronted with passionate arguments for why face-to-face interactions, the availability of advice and the psychological comfort of brick-and-mortar spaces still matter.

How Facebook, Twitter Make You Spend More: Study

Loren Berlin | Posted 05.03.2012 | Money

Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...