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Brand Loyalty

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 07.25.2014 | Business
Tom Doctoroff

Today brands are everywhere. A world without them is impossible to imagine. From the moment we wake up to the time we go to sleep, everything we wear,...

Hunter Stuart

GM's Cars Killed People, So Why Won't We Stop Buying Them?

HuffingtonPost.com | Hunter Stuart | Posted 06.18.2014 | Business

General Motors has been suffering a spectacular recall debacle for months, warning customers about cars that spontaneously shut down and airbags that ...

This Girl Knows The Benefits Of Beauty Brand Loyalty

The Huffington Post | Chanel Parks and Raydene Salinas | Posted 05.01.2014 | Style

The key to great skin and hair just might be a beauty brand away. We spotted Shaina Roche on the streets of Lower Manhattan as she was rounding up...

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

Brands With Benefits

Michael Ramah | Posted 03.12.2014 | Business
Michael Ramah

No matter how tempting it may seem, today's brands should ease up on their singular goal of a long-term, monogamous relationship with consumers. No matter how much they like it, they ain't gonna put a ring on it.

The Loyalty Economy

Paul Gorrell, Ph.D. | Posted 01.23.2014 | Gay Voices
Paul Gorrell, Ph.D.

For LGBT folks, a local protest like mine and global protests like those against Barilla and Russian vodka brands are not petty affairs. We want our dollars to go to companies that do good by us. For the LGBT community, the "loyalty economy" will always trump the "'thank you' economy."

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

How to Use Social Media Listening to Build Brand Loyalty

Jayson DeMers | Posted 10.20.2013 | Technology
Jayson DeMers

Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business. Not only is it important for delivering the right products and services, but it plays a big role in establishing a loyal customer base and repeat sales.

When Do We Stop Caring About the Brands That Define Us?

The University of Central Florida Forum | Posted 09.02.2013 | College
The University of Central Florida Forum

For a decade, I was the Diet Coke Guy: eccentric, mainstream but not obvious, at odds with the way others would try to define my masculinity (how many "Dude, why are you drinking Diet Coke? Worried about your girlish figure?" comments have I fielded?).

Dear American Airlines, I'm Leaving You for Delta

Valiant Lowitz | Posted 08.24.2013 | Comedy
Valiant Lowitz

How silly I must have sounded when I told you I loved you on Facebook -- you didn't even like it. You ignored it. We're over.

The Secret To Starbucks' Success

The Huffington Post | Rachel Tepper | Posted 03.07.2013 | Business

Despite the rise of the artisanal coffee movement, Starbucks remains on top of its game. Intense brand loyalty may be helping to stave off competitors...

NCAA: Who Are You?

Gregg S. Lipman | Posted 05.01.2013 | Sports
Gregg S. Lipman

There's clearly a lot of room to improve upon the mess that's been created over the years with the various realignments. I would strongly urge the NCAA to start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

Is the NCAA Losing Its Identity?

Gregg S. Lipman | Posted 04.15.2013 | College
Gregg S. Lipman

I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

'Generation M': The Emergence of "See and Hear" Brand Engagement

Brett King | Posted 12.10.2012 | Technology
Brett King

In the banking space, I'm often confronted with passionate arguments for why face-to-face interactions, the availability of advice and the psychological comfort of brick-and-mortar spaces still matter.

How Facebook, Twitter Make You Spend More: Study

Loren Berlin | Posted 05.03.2012 | Money

Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...

The Next Generation of Consumers: Building Brand Loyalty for Small and Medium Businesses

Ed Abrams | Posted 03.27.2012 | Technology
Ed Abrams

In this era of short attention spans and exposure to myriad opinions from new social media sources, brand loyalty has become harder to sustain.

Consumers shun bank marketing in favor of researching online

Brett King | Posted 05.25.2011 | Business
Brett King

At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney, the Google Financial Services Team released their latest behavioral research su...

Mobile Coupons Are Failing to Catch On: Why?

Chris Brassington | Posted 05.25.2011 | Technology
Chris Brassington

In Japan and Korea, mobile coupons are already integrated into their shopping culture. However in the UK, Europe and America, mobile couponing has yet to take off.

The Science Behind Feeling Good While Social Networking

April Rudin | Posted 11.17.2011 | Healthy Living
April Rudin

Neuro-economist Paul J. Zak has discovered, and scientifically proven for the first time, that social networking triggers the release of the feel-good hormone, Oxytocin.

News for Twits

Robert J. Elisberg | Posted 05.25.2011 | Media
Robert J. Elisberg

Twitter, Facebook and MySpace all have their place. But it isn't In the middle of a newscast.