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Brand Management

5 Ways To Make Your Marketing Automation Less Robotic & More Human

Siva Yenneti | Posted 01.20.2017 | Business
Siva Yenneti

When marketing automation is done correctly, it's an effective tool. However, if done wrong, it can be annoying. Let's face it - sometimes, when marke...

Marketing Automation & Content: A Perfect Match

Siva Yenneti | Posted 12.19.2016 | Business
Siva Yenneti

When you think about the term marketing automation, it may make you cringe a little. In fact, you may not even like the phrase at all. This may be in ...

Co-Creation: From the Outside Looking In

Ken Carbone | Posted 11.17.2016 | Business
Ken Carbone

The word objectivity is apparently full of subjectivity. In looking for a quote to use in this article, I found a colorful mix of examples. Noted psyc...

Houston SEO Tips for Keyword Research

Siva Yenneti | Posted 08.23.2016 | Business
Siva Yenneti

Keyword research is an extensive and important part of the Houston SEO process. It's the first and probably most vital step in obtaining accurate key phrases. If you want to redirect organic web traffic to your site then keyword research is the foundation.

How To Create a Winning Digital Marketing Strategy For Your Industry

Siva Yenneti | Posted 08.15.2016 | Business
Siva Yenneti

It's 2016. By now, everyone knows the importance of having a strong online presence for your brand. Business owners who swore they would never need so...

Why Industry-Specific Digital Marketing Drives Better Results

Siva Yenneti | Posted 08.03.2016 | Business
Siva Yenneti

If you're a business owner today in any industry, you most definitely have one goal - to drive conversions and turn a profit. In 2016, there are a plethora of marketing strategies from which to choose. "Going big" is no longer defined purely by giant billboard advertisements or clever TV commercials.

Houston Brand Management: 7 Online Tools To Make You A Better Blogger

Siva Yenneti | Posted 06.30.2016 | Business
Siva Yenneti

Consumers can choose what they will view and when, and don't appreciate invasive marketing. The challenge for Houston businesses is getting customers to choose to look at you on their own. What unique value does your business bring?

Houston Digital Marketing: 5 Benefits Of An E-Book

Siva Yenneti | Posted 06.21.2016 | Business
Siva Yenneti

Smart, well-planned Houston digital marketing can propel your business to greater success. One of the most powerful tools in digital marketing is an e...

Pre-solving Predictable Problems Is Better Than Experiencing Them

Daniel Burrus | Posted 05.25.2016 | Business
Daniel Burrus

On an almost daily basis, we read stories about how every industry is facing digital disruption. Although a flurry of negative articles warning how we...

Joe's Crab Shack in Hot Water

Nate Holzapfel | Posted 03.12.2017 | Business
Nate Holzapfel

It has become en vogue for chain restaurants to decorate in a style that makes them seem more unique and less mass market. This brings up an issue tha...

The Pink Tax and Pink Expectations

Jenny Darroch | Posted 03.05.2017 | Business
Jenny Darroch

I was fortunate enough to be interviewed about the Pink Tax this morning by Becky Quick, host of the CNBC syndicated show "On the Money." The Pink ...

Will We Still Target Millennials When They Are 75 or Will We Instead Focus on the Next Generation of Freshly Minted Grown-ups?

Jenny Darroch | Posted 02.28.2017 | Business
Jenny Darroch

Our fascination with millennials is not so much with... well, millennials, but with what they represent. At a quarter of the population, this group is certainly too large to ignore.

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.09.2017 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

You Should Control Your Brand Like Taylor Swift

Matthew Tyson | Posted 12.15.2016 | Business
Matthew Tyson

Throughout her career, Swift has made some major strides to show that she's more than just another pretty pop-star. She's proven herself as an incredible business woman and a genius brand manager. And despite what some might say, she unapologetically controls her brand like a boss, and it works.

Michael Brown Should Take Responsibility for his Hurricane Katrina Mistakes

Melissa Schwartz | Posted 09.02.2016 | Politics
Melissa Schwartz

Brown didn't take responsibility for the mistakes of the past. His love letter to himself was about all of the ways he was wronged or misunderstood. His regrets seems to revolve around not more accurately predicting how the media and congressional investigators would spin his words, take what he said out of context, or lay blame at his door.

Personal Brand Lessons We Can Learn From Kate Moss Acting Like an Idiot

Jack Stahlmann | Posted 06.09.2016 | Business
Jack Stahlmann

Supermodel Kate Moss is in hot water after being escorted off of a plane in Europe last weekend for "disruptive behavior." While this is a short-term hit to her reputation, it could be a winner in the long run if she plays her cards right.

Addressing Conflicts of Interest

Melissa Schwartz | Posted 05.28.2016 | Media
Melissa Schwartz

Whether you believe in the "Liberal Media" or a "Vast Right-Wing Conspiracy," it is hard to get through many cable news segments without questioning if there isn't some bias driving the latest "scandal."

Communicate Value: Fight List Maker Syndrome

Liz Wainger | Posted 05.27.2016 | Business
Liz Wainger

One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it's a terrible technique for communicating.

5 Huge Mistakes Brands Make With Influencer Marketing Campaigns

Britt Michaelian | Posted 06.21.2015 | Business
Britt Michaelian

Without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.

McDonald's Serves up Reputation With Fries

Chris Komisarjevsky | Posted 04.06.2015 | Business
Chris Komisarjevsky

Clearly, Easterbrook had heard the wake-up call, taking serious note of the recent troubles, the escalating push for salary increases and the increasing competition from other burger quick-serve restaurants.

Brian Williams and the Anatomy of a Comeback

Melissa Schwartz | Posted 04.20.2015 | Media
Melissa Schwartz

I make my living creating, enhancing and protecting brand reputations. That said, the ability of politicians and celebrities to reinvent themselves and make successful comebacks to public life never ceases to amaze me.

Women in Business Q&A: Shireen Jiwan, Founder and CEO of Sleuth

Laura Dunn | Posted 04.06.2015 | Business
Laura Dunn

Shireen Jiwan is the founder and CEO of Sleuth, the leading brand management consultancy operating at the intersection of luxury and technology. Back...

The Two Types of Brands (and the Entrepreneurs Behind Them)

Steve Olenski | Posted 12.20.2014 | Business
Steve Olenski

Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, "How did you know? You must have time traveled to know what we'd need."

Building an Engaged Audience

Amanda Slavin | Posted 12.07.2014 | Business
Amanda Slavin

The word engaged is overused. Everyone is focusing on "online engagement." Brands, nonprofits, individuals -- everyone wants to increase their online presence and measure online engagement to be able to showcase what they are doing is successful.

A Lesson in Crisis Communications, Courtesy of DiGiorno

Katrina Sands | Posted 11.10.2014 | Business
Katrina Sands

It's a PR and moral nightmare, and the deepest fear of most handlers of a brand's social media presence. It's also one of the most easily avoided, and most difficult to fix: the ever-present Twitter Blunder.