Brand Marketing

James Bond Brand Shaken Up: Swigging Heineken in New Movie Skyfall

Susan Harrow | Posted 04.10.2012

Read More: James Bond Heineken, Video, Bond Girl, Npr, Personal Branding, Skyfall, Peter Sagal, Brand Marketing, Movies, James Bond Daniel Craig, Daniel Craig James Bond, James Bond Martini, Brand Consistency, Heineken James Bond Ad, Heineken, Branding, Marketing a Brand, Entertainment News, NPR Wait Wait?Don?T Tell Me, Daniel Craig, Advertising, James Bond, Entertainment News
Susan Harrow

Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.

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Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011

Read More: Brand Personality, Event Marketing, Music, Fun Fun, Music Marketing, Texas, Brand Marketing, Audience Engagement, Marketing, Fun Fun Fun Fest, Austin, Music Festivals, Social Media Marketing, Entertainment News
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

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Sadly, There's No MBA for Imagination

Sarah O'Leary | Posted 05.25.2011

Read More: Creativity, Walmart, Marketing Trends, Ray Kroc, Business School, Women in Business, Graduate Degrees, Innovation, Harvard Business School, Imagination, Smarter Ideas, Business, Brand Marketing, TV Advertising, Sam Walton, Coca-Cola, Fostering Creativity, Retail Sales, Business Schools, Advertising, College Education, Brand Management, Business News, Marketing, Columbia Business School, MBA Degrees, Best Business Schools, Shoppers, Pepsico, B-School, Business News
Sarah O'Leary

There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.

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USO & Tostitos Offer Up a Fiesta of Good Will for Those Far From Home

Joe Favorito | Posted 05.25.2011

Read More: Iraq War, Persian Gulf, College Football, Fiesta Bowl, Espn, Bcs, Buffalo Bills, University of Oklahoma, Ncaa, Uso, Tostitos, Pepsi, Brand Marketing, University of Connecticut, Sports News
Joe Favorito

A handful of brands seem to be coming up with a viable solution to use the college platform, the bowl platform, and the good will of the holiday season to create an effective win for all involved.

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Crowdsourcing: A Legitimate Marketing Resource

Sarah O'Leary | Posted 05.25.2011

Read More: Creativity, Paid Content, Bud Frankel, Social Innovation, Sales, Content, Crowdsourcing, Open Source, Innovation, Women in Business, Media, Business, Brand Marketing, User-Generated News, User-Generated Content, Retail Sales, Advertising, Online Advertising, Mountain Dew, Branding, Marketing, User Generated Content, Doritos, Ideas, Media News
Sarah O'Leary

Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.

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Vitamin Water Looks to Spread a Little Brand Madness of Its Own...

Joe Favorito | Posted 05.25.2011

Read More: CBS Sports, New York Mets, Rick Pitino, NCAA Tournament, David Wright, Duke University, Basketball, Dwight Howard, Coke, 50 Cent, Brand Marketing, March Madness, Kobe Bryant, University of Kentucky, Vitamin Water, Nba, LeBron James, New York News
Joe Favorito

The folks at Vitamin Water have always championed the idea of the look-away pass as a way to find ways to build brand value. Figure out what the comp...

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Jason Linkins

Urban Dictionary Presents New Challenge For Brand Marketers

HuffingtonPost.com | Jason Linkins | Posted 05.25.2011

Read More: Internet, Rangtang, Branding, Unintended Consequences, Urban Dictionary, Brand Marketing, Eat the Press, Media News

Branding! It used to be so much simpler. Times were that you could call your product "Verizon" or "Comcast" and while your name might be associated wi...

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English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 05.25.2011

Read More: Mobile Marketing, Chris Brassington, Fox Sports en Español, Mediaweek, Mobile, Mobile Internet, Internet, Paul Laureano, Cell Phones, T-Mobile, Cell Phone Usage, Marketing Trends, Toyota, AT&T, Sprint, Cell Phone Voters, Ford, TV Advertising, Brand-Marketing, Advertising Campaigns, Online Advertising, Internet Advertising, Advertising Age, Viral Marketing, Business News
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

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