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Brand Marketing

Pre-solving Predictable Problems Is Better Than Experiencing Them

Daniel Burrus | Posted 05.25.2016 | Business
Daniel Burrus

On an almost daily basis, we read stories about how every industry is facing digital disruption. Although a flurry of negative articles warning how we...

The Death of Celebrity Endorsements?

Amy Callahan | Posted 04.22.2016 | Business
Amy Callahan

While celebrity endorsements are always an option, many brands are realizing the evolution that's taken place regarding whom consumers trust when considering opinions on products and services. Celebrities may have the reach, but does that really have any scalable impact? While celeb endorsements may not be dead and buried, the engagement and sway of non-celebrity influencers is alive and well.

The Future is in the Hands of Brands

Advertising Week | Posted 03.23.2016 | Business
Advertising Week

By Paige Samson, VP, Ketchum Sports and Entertainment With the evolution of the content landscape -- particularly over the past 10 years -- there has...

5 Key Lessons in Brand Authenticity

Advertising Week | Posted 03.21.2016 | Business
Advertising Week

By Julianne Schiavone, Media Planning Director, Maxus Each March, executives from nearly every industry descend on Austin, Texas for the South by So...

The Gravitational Pull of Sameness

Advertising Week | Posted 02.29.2016 | Business
Advertising Week

By John Blackburn, Director of Strategy, mono At the start of the year, as I read all the top 10 lists and pieces of advice for marketers in 2016, I ...

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Why Millennial Women Crave Authenticity

Juliet Carnoy | Posted 12.18.2015 | Business
Juliet Carnoy

Millennial women distrust traditional advertising because we know that marketers are trying to sell us on impossible ideals.

Marketers: The Art Of Creating Content, Not Ads

Amy Callahan | Posted 11.05.2015 | Business
Amy Callahan

The message is clear: traditional advertisements simply do not work. What does work? Content that consumers can actually benefit from. Consumers run the show when it comes to marketing. Don't get left behind.

Blogger Basics: Best Practices for Working with Social Influencers

Amy Callahan | Posted 10.01.2015 | Business
Amy Callahan

What is a social influencer? To a brand, a social influencer (typically a blogger) can create new audiences, build brand loyalty among their dedicated following and promote great content that gives context to a product. In addition to having a bigger following than a brand, influencers are also more trusted resources.

Startup Insider: How Apu Gupta Built Curalate -- The Future of Image Analytics for Brands

David Ongchoco | Posted 09.22.2015 | Business
David Ongchoco

"I just wish people would stop glamorizing over startups because there is nothing cool about this. There are these outlier stories where startups come out of nowhere and get bought for millions of dollars but they're rare."

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2015 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2016 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embrac...

Cannes 2015 #Shingerview: Linda Yaccarino, NBCUniversal

David Shing | Posted 07.14.2016 | Media
David Shing

At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2016 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

Cannes 2015 #Shingerview: Bob Greenberg, R/GA

David Shing | Posted 07.09.2016 | Media
David Shing

In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.

The Story of Localized Marketing - Part I

Max Gladwell | Posted 06.29.2016 | Technology
Max Gladwell

All brands need to prepare for the localization of marketing...or get left behind.

From Static to Mobilized

Jonathan Hall | Posted 04.20.2015 | Business
Jonathan Hall

Just like electricity, mobile technology is a constant in people's lives, moving beyond first screen to omni-screen. It's something we just can't do without.

Brands Speak

Jane D. Wurwand | Posted 04.05.2015 | Business
Jane D. Wurwand

There is much debate these days about the erosion of the English language, generally attributed to the replacement of traditional print forms by digital media. But actually, words have never been more important. I'm speaking as a 'brander' here.

The Two Types of Brands (and the Entrepreneurs Behind Them)

Steve Olenski | Posted 12.20.2014 | Business
Steve Olenski

Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, "How did you know? You must have time traveled to know what we'd need."

Brand Is Out, You Are In -- Who Are You?

Susan Kerr | Posted 11.03.2014 | Business
Susan Kerr

So I get it. We don't like the word brand. It sounds like we are selling ourselves. No one likes that. Nope. We don't like it.

13 Tips for Running Powerful Webinars

Danny Wong | Posted 08.19.2014 | Business
Danny Wong

Speaking in front of a crowd makes even the best of us shake at the knees. For many businesses though, webinars consistently prove to be an effective marketing and customer relationship tool.

The Evolution of Celebrity Endorsements

Marni Salup | Posted 02.21.2014 | Business
Marni Salup

=As Q1 of 2014 comes to a close, we are seeing a major shift in the way brands are marketing themselves across online and offline platforms. The move ...

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

3 Cost-Effective Ways Brands Can Achieve Marketing Success With the Young Urban Population

Shawn Prez | Posted 03.16.2014 | Business
Shawn Prez

An audience wants to feel included as part of your brand experience -- not like a second thought that is less important than another demographic. By not fully targeting the urban youth community, marketers may be ignoring an incredibly viable market.

The Golden Globes, as Tweeted

Jim Joseph | Posted 03.15.2014 | Entertainment
Jim Joseph

The Golden Globes kicked off our 2014 pop culture season, so I kicked off my marketing Twitter party season as well. During the awards show, we all jump onto Twitter and comment about the brand marketing, and a whole bunch of other stuff along the way.