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Brand Reputation

Prevent PR Disaster: 6 Steps for Crisis Planning

Liz Wainger | Posted 02.27.2016 | Business
Liz Wainger

No one wants to think about the prospects for threats or calamities. But when they happen--as they inevitably will--you will be very glad you thought through how to react, before that reaction was needed.

Will Reality Ads and User Generated Content Destroy Brand Reputation?

Marc Stoiber | Posted 06.14.2015 | Business
Marc Stoiber

Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?

The Most Opinionated States in the Country Might Surprise You [Infographic]

Andre Bourque | Posted 01.08.2015 | Business
Andre Bourque

The consumer advocacy group and online review platform examined which states are most likely to review or complain about businesses and brands. A preview of their new infographic highlights which states are the most vocal using a heat map.

How to Become a Key Person of Influence

Alex Pirouz | Posted 07.23.2014 | Business
Alex Pirouz

There was a time when a personal brand was limited to a person's co-workers, neighbours, family and friends. In today's Internet- and social network-...

Reputation Trends for 2013 -- Now and Ahead

Dr. Leslie Gaines-Ross | Posted 03.01.2013 | Business
Dr. Leslie Gaines-Ross

As the year ends, a shout-out for building responsible executive reputation is in order. We are lucky to have leaders like Bill Gates and Bill Clinton who have devoted their next chapters to responsible endeavors that make a difference. Reputations can be burnished in surprising ways.