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Brand Voice

A Data-Informed Voice: Why It's Important for Brands and Publishers

Sachin Kamdar | Posted 05.26.2016 | Media
Sachin Kamdar

At the core of every great company or publication is a strong brand voice. And behind every strong brand voice is, of course, data and strategy. A well-crafted brand voice should answer: Who are we marketing to, and in what voice should we speak to best reach and influence them?

How to Build a Brand Voice with True Personality

Jayson DeMers | Posted 03.02.2015 | Business
Jayson DeMers

Brand voice is the tone and personality of your written words, which can jump off the page and engage your readers in subtle, almost undetectable ways. The strength of your brand voice in large part depends upon the appropriateness of its personality, and your consistency in implementing it across all your content channels.

Finding Broadway's Voice on Social Media

James Sims | Posted 02.08.2013 | Arts
James Sims

For Broadway, it isn't so much about a specific voice -- let's call it the Marketing Mamet Effect -- rather it's a tone that drives social strategy.