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Brand

Managing the Foundation of Your Brand

Ira Kalb | Posted 01.22.2017 | Home
Ira Kalb

The recent election underscores the importance of properly creating and managing your Corporate Image - the foundation of most brands. Whether you are...

5 Essential Tools for DIY Brand Building

Liesha Petrovich | Posted 12.13.2016 | Home
Liesha Petrovich

Branding is the most elusive aspect of business. It's completely intangible. It's the perception consumers have of your business. It can be positive...

5 Reasons To Rebrand Motherhood And the #1 Reason We Can't Wait

Marilynn Halas | Posted 11.03.2016 | Home
Marilynn Halas

Moms can't wait any longer for equal rights. We have to claim them now. That's the new motherhood brand, tenderhearted tough mothers who empower our f...

The Samsung Galaxy Crisis - to Rebrand or Not to Rebrand?

Dr. Alexander Haldemann | Posted 10.27.2016 | Home
Dr. Alexander Haldemann

Samsung's brand crisis is worse than I thought it would be. The real severity of the problem dawned on me last weekend as I prepared to fly back to Zu...

How To Build "Top Of Mind Impressions" And Stand Out With Your Brand

Ursula Nwobu | Posted 10.25.2016 | Home
Ursula Nwobu

PhotoCredit Top-of-mind impressions, or awareness, is a basic concept, however with major implications. Simply put, any brand or product that comes t...

Branding is More Than Just a Logo and a Website

Sophie Andrews | Posted 10.06.2016 | Home
Sophie Andrews

When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want?

Branding for Social Good

Jim Gibbons | Posted 09.12.2016 | Home
Jim Gibbons

With the opening of Alaska's first Goodwill® store in March 2016, Goodwill is now officially in all 50 states. It has been really exciting to watch ...

Trump Will Never Release His Tax Returns: Would Kill His Campaign AND His Business

Paul Abrams | Posted 08.16.2016 | Home
Paul Abrams

Donald Trump will never, ever, release his tax returns. There is nothing in it for him. And, "for him" is all that matters.

4 Ways to Amplify Your Brand Message

William Morrow | Posted 08.01.2016 | Home
William Morrow

Image Source A brand always has a message. When your brand message connects well with your target audience, converting them to customers becomes very...

'Legacy' Is Not Just For the Famous; We Each Create Our Own Every Day

Lorraine Devon Wilke | Posted 07.29.2016 | Home
Lorraine Devon Wilke

We live in a world where too many presume they're invisible enough to not be held responsible for their actions. A world where the self-absorbed think nothing about the negativity they leave in their wake, the ugliness they inject into their sphere.

baddieani: Artist Of The Future

Jesse Damiani | Posted 07.19.2016 | Home
Jesse Damiani

Aniebietabasi Ekong, known to the Internet as baddieani, is a whole new breed of artist, the kind that that could only exist in the Internet Age.

Cannes 2016 Shingerview: Ann Simonds, General Mills

David Shing | Posted 07.07.2016 | Home
David Shing

"Thank goodness we are at a place where all of the newness and discovery around how to reach whom on what device and at what time is starting to make ...

5 Things Successful Brand Publishers Do

Sachin Kamdar | Posted 07.06.2016 | Home
Sachin Kamdar

For those looking to create integrated brand journalism strategies of their own, I explore five things successful brand publishers do (and know) here.

How to Be Top Dog In Marketing And Personal Branding

Stacey Cohen | Posted 07.06.2016 | Home
Stacey Cohen

Photo Caption: Competitive eater Mary Bowers is donning "Haute Dog Couture" which took her and her team three months and an estimated 500 hours to cr...

How-To Attract More Business Opportunities for Your Brand with Meditation

Joie Gharrity | Posted 07.06.2016 | Home
Joie Gharrity

Did you know that you can harness your drive through meditation to attract even better opportunities into your professional life? Perhaps you might have heard about the benefits of meditation, yet you could never imagine spending hours focusing on your navel when you have deadlines to meet and companies to launch.

Lessons We Can Learn from the Iconic Brand Marilyn Monroe

Joie Gharrity | Posted 07.05.2016 | Home
Joie Gharrity

Marilyn Monroe's flirtatious smile and flawless physique have led her to become an American icon that challenges the modern standards that have been established for feminine beauty.

Second impression, anyone?

Marc Hershon | Posted 06.24.2016 | Home
Marc Hershon

"You never get a second chance to make a first impression." - Ad copy for Botany men's suits, 1966. • • • Though technically it counts...

Choosing Your Business Name Is A Big Deal. 5 Tips For Doing It Right.

Nellie Akalp | Posted 06.08.2016 | Home
Nellie Akalp

When starting a business, choosing a name for it will be one of the biggest--and possibly one of the most challenging--decisions you'll make as an ent...

Don't Try to Do It All

Lee Gaitan | Posted 06.07.2016 | Home
Lee Gaitan

The other day, a friend posted a photo on Facebook that made me snort out loud. It was a sign advertising the offerings of a roadside business. It rea...

Easterseals Launches Revitalized Brand Bringing Renewed Purpose

Randy Rutta | Posted 05.19.2016 | Home
Randy Rutta

Two weeks after launching Easterseals' most significant brand initiative in more than 50 years, the public response is far exceeding expectations. I'v...

4 Business Lessons From Last Comic Standing

Tova Payne | Posted 05.10.2016 | Home
Tova Payne

A good comedian gets the crowd roaring by daring to speak the truth. It brings a relief to the audience, a sense of "Finally--somebody has the guts to say this."

6 Important Things You Should Know Before Buying a New Car

Toby Nwazor | Posted 05.05.2016 | Home
Toby Nwazor

Credit The prospect of buying a new car is always amazing especially when you think you can afford to do so. Perhaps your old car has been having som...

5 Ways to Increase Brand Recognition

Brett Berhoff | Posted 05.04.2016 | Home
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Brett Berhoff

Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.

4 Ways Your Employees Could Ruin Your Brand

AJ Agrawal | Posted 04.20.2016 | Home
AJ Agrawal

Much has been made of the invasive nature of employers in this day and age. They have comprehensive social media policies that apply even to personal ...

4 Amazing and Profitable Lessons From a Marketing Legend

John Bowen | Posted 04.19.2016 | Home
John Bowen

Getting our message out to the right people and getting them to take action is the lifeblood of our success as entrepreneurs. So one of the smartest s...