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5 Ways to Reinvent Your Business Without Feeling Like a Failure

Cailen Ascher | Posted 11.24.2015 | Business
Cailen Ascher

I'm a serial entrepreneur. Well, actually a recovered serial entrepreneur. For 7 years I searched for my thing. My purpose-full business idea that ...

Venice, Italy: Gondoliers' New Brand Logo to Safeguard Trades and Traditions that Surround Gondoliers and the Gondola

Marie Ohanesian Nardin | Posted 10.22.2015 | Travel
Marie Ohanesian Nardin

For the first time in more than 1,000 years, the Gondolier Association of Venice - which represents Venice's 433 licensed gondoliers - has a sponsor.

Brand Failure: How Volkswagen Can Reinvent Itself in 3 Steps

Ian Khan | Posted 10.16.2015 | Business
Ian Khan

One of the biggest problems VW has at this moment in time is the journey to rebuild the trust and what better way to do it than to tell where it all started. Tell the story again but the meaning it was created.

What do Lady Gaga, Rihanna and a Story Expert Contribute to Branding You?

Maureen P. Price | Posted 10.08.2015 | Business
Maureen P. Price

You don't have to be a famous celebrity like Lady Gaga or Rihanna to have a personal brand. If you have a website or social media account, you already have one.

Publicity DIY: How to Get Press Without a Publicist

Malene Barnett | Posted 10.07.2015 | Arts
Malene Barnett

"Who's your publicist?" my girlfriend asked me over the phone recently. My answer nearly caused her to drop the phone in shock. "You did all this without a publicist?" she asked once she recovered from her disbelief.

How Strategy Does (and Doesn't) Explain Influence

Alan Kelly | Posted 09.25.2015 | Business
Alan Kelly

As described by Ovans, strategy was born out of a fascination for competition, rules of supply and demand, and an obsession for the price and pricing of hard assets. It should now focus its curiosity on the soft assets that dominate and drive the markets of all things digital.

Alphabet Soup

Marc Hershon | Posted 08.28.2015 | Business
Marc Hershon

Google's proven, in a genius move, that you don't have to be a branding genius to come up with a simple, effective name with impact. (Although it help...

Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen | Posted 08.26.2015 | Business
Stacey Cohen

Our individual brands define who we are in the workforce -- they guide our career paths and have an indelible impact on our financial future. In short, they're one of the most important aspects of professional life.

9 Ways to Strengthen and Protect Your Online Credibility

Chester Goad, Ed.D. | Posted 08.21.2015 | Business
Chester Goad, Ed.D.

You may not realize it but if you are engaged in social media you are building a reputation. In fact you are quite possibly building one that will last a lifetime.

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2015 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

Cannes 2015 #Shingerview: Mary J. Blige

David Shing | Posted 07.16.2015 | Entertainment
David Shing

"What keeps me fresh is my ability to be and to not be afraid to be who I am. Inspiration comes from living, from life, from living my life and watc...

Cannes 2015 #Shingerview: Linda Yaccarino, NBCUniversal

David Shing | Posted 07.14.2015 | Media
David Shing

At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.

Cannes 2015 #Shingerview: Mark Tutssel, Leo Burnett

David Shing | Posted 07.13.2015 | Media
David Shing

This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2015 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

Cannes 2015 #Shingerview: Bob Greenberg, R/GA

David Shing | Posted 07.09.2015 | Media
David Shing

In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.

Cannes 2015 #Shingerview: Susan Credle

David Shing | Posted 07.06.2015 | Media
David Shing

Watch as Susan as I discuss what inspires her, the AOL and Leo Burnett content marketing partnership, women in advertising, and the best piece of career advice she's been given.

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the...

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.30.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.

Your Brand Visibility Is Directly Linked To Your Company Earning Power

Joie Gharrity | Posted 06.10.2015 | Business
Joie Gharrity

Entrepreneurs know that it can be very easy to get caught up in the workings of the business--creating content, systems, programs, and all those other things that need to be attended to. This can be incredibly time-consuming, and working on the company brand's visibility in the marketplace can accidentally take a backseat.

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

I Am Don Draper

Kristina DiPalo | Posted 05.21.2015 | Business
Kristina DiPalo

So, yes, I am Don Draper in the sense that I know who I am and how I am perceived. I know my brand, and I'm comfortable with the harmony it engenders with my sense of self. I strongly suspect I'm in the minority in this regard.

Retailers, Don't Miss This Change to Facebook

Melanie Curtin | Posted 06.21.2015 | Business
Melanie Curtin

If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.

Will Reality Ads and User Generated Content Destroy Brand Reputation?

Marc Stoiber | Posted 06.14.2015 | Business
Marc Stoiber

Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?

The Importance of Bridging Brands

Marc Stoiber | Posted 05.30.2015 | Business
Marc Stoiber

So what happens if you discover the brand you have, and the brand you need, are two different things? How do you bring all the elements of your brand into alignment?