At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.
In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.
Entrepreneurs know that it can be very easy to get caught up in the workings of the business--creating content, systems, programs, and all those other things that need to be attended to. This can be incredibly time-consuming, and working on the company brand's visibility in the marketplace can accidentally take a backseat.