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Brand

baddieani: Artist Of The Future

Jesse Damiani | Posted 07.19.2016 | Arts
Jesse Damiani

Aniebietabasi Ekong, known to the Internet as baddieani, is a whole new breed of artist, the kind that that could only exist in the Internet Age.

Cannes 2016 Shingerview: Ann Simonds, General Mills

David Shing | Posted 07.07.2016 | Media
David Shing

"Thank goodness we are at a place where all of the newness and discovery around how to reach whom on what device and at what time is starting to make ...

5 Things Successful Brand Publishers Do

Sachin Kamdar | Posted 07.06.2016 | Media
Sachin Kamdar

For those looking to create integrated brand journalism strategies of their own, I explore five things successful brand publishers do (and know) here.

How to Be Top Dog In Marketing And Personal Branding

Stacey Cohen | Posted 07.06.2016 | Media
Stacey Cohen

Photo Caption: Competitive eater Mary Bowers is donning "Haute Dog Couture" which took her and her team three months and an estimated 500 hours to cr...

How-To Attract More Business Opportunities for Your Brand with Meditation

Joie Gharrity | Posted 07.06.2016 | Business
Joie Gharrity

Did you know that you can harness your drive through meditation to attract even better opportunities into your professional life? Perhaps you might have heard about the benefits of meditation, yet you could never imagine spending hours focusing on your navel when you have deadlines to meet and companies to launch.

Lessons We Can Learn from the Iconic Brand Marilyn Monroe

Joie Gharrity | Posted 07.05.2016 | Business
Joie Gharrity

Marilyn Monroe's flirtatious smile and flawless physique have led her to become an American icon that challenges the modern standards that have been established for feminine beauty.

Second impression, anyone?

Marc Hershon | Posted 06.24.2016 | Business
Marc Hershon

"You never get a second chance to make a first impression." - Ad copy for Botany men's suits, 1966. • • • Though technically it counts...

Choosing Your Business Name Is A Big Deal. 5 Tips For Doing It Right.

Nellie Akalp | Posted 06.08.2016 | Business
Nellie Akalp

When starting a business, choosing a name for it will be one of the biggest--and possibly one of the most challenging--decisions you'll make as an ent...

Don't Try to Do It All

Lee Gaitan | Posted 06.07.2016 | GPS for the Soul
Lee Gaitan

The other day, a friend posted a photo on Facebook that made me snort out loud. It was a sign advertising the offerings of a roadside business. It rea...

Easterseals Launches Revitalized Brand Bringing Renewed Purpose

Randy Rutta | Posted 05.19.2016 | Business
Randy Rutta

Two weeks after launching Easterseals' most significant brand initiative in more than 50 years, the public response is far exceeding expectations. I'v...

4 Business Lessons From Last Comic Standing

Tova Payne | Posted 05.10.2016 | Business
Tova Payne

A good comedian gets the crowd roaring by daring to speak the truth. It brings a relief to the audience, a sense of "Finally--somebody has the guts to say this."

6 Important Things You Should Know Before Buying a New Car

Toby Nwazor | Posted 05.05.2016 | HuffPost Home
Toby Nwazor

Credit The prospect of buying a new car is always amazing especially when you think you can afford to do so. Perhaps your old car has been having som...

5 Ways to Increase Brand Recognition

Brett Berhoff | Posted 05.04.2016 | Business
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Brett Berhoff

Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.

4 Ways Your Employees Could Ruin Your Brand

AJ Agrawal | Posted 04.20.2016 | Business
AJ Agrawal

Much has been made of the invasive nature of employers in this day and age. They have comprehensive social media policies that apply even to personal ...

4 Amazing and Profitable Lessons From a Marketing Legend

John Bowen | Posted 04.19.2016 | Business
John Bowen

Getting our message out to the right people and getting them to take action is the lifeblood of our success as entrepreneurs. So one of the smartest s...

How We Can Save Recycling

Albe Zakes | Posted 04.15.2016 | Green
Albe Zakes

Everyday millions of tons of garbage are thrown in recycling bins due to public confusion arising from inconsistent recycling labels and instructions. Consequently it is tremendously cost-prohibitive to try to remove the garbage from the recyclables.

4 Ways to Tell Your Fashion Brand Story

Dorit Sasson | Posted 03.23.2016 | Style
Dorit Sasson

These are just some ways to tell your brand story. Of course, your website, logo, colors and design support your online person and brand image. The key is being able to manipulate these visual elements to help tell the right story.

What Type of Brand Content Converts Best?

Sachin Kamdar | Posted 03.23.2016 | Business
Sachin Kamdar

Content marketing is much more than just churning out articles. Creating branded content that optimizes audience engagement and ultimately converts viewers into customers also involves using the right format and channels. And the content can't just be okay; it must be spectacular.

The 4 Things Your Business or Technological Company Needs for a Clear Brand

Dorit Sasson | Posted 03.17.2016 | Technology
Dorit Sasson

Branding is a big topic that leaves many entrepreneurs and businesses scratching their heads. How do I go about branding my products and services? M...

From Apple to Tesla, the Best Brands Always Ask 'What's Next?'

Jose Costa | Posted 02.01.2016 | Business
Jose Costa

As the markets continue to roil and fluctuate, I'm struck by the fact that anyone watching the yearlong decline in oil price or China's decade-long cu...

How the Bangor Maine Police Department Changed the Rules for Facebook

Lisa Dubino | Posted 12.02.2015 | Business
Lisa Dubino

How can a local police department in a town with 33,600 residents have 69,300 Facebook likes? I learned about the Bangor Maine Police Department Facebook page from a friend, not on my Facebook timeline but in actual conversation on our way to dinner.

Where Does Big Data Fit Into Marketing?

Scott MacFarland | Posted 12.02.2015 | Business
Scott MacFarland

Photo Credit: Stockpic CC0 License Where does your big data fit in to your marketing? This is a very tricky question. Of course you want to capture ...

5 Ways to Reinvent Your Business Without Feeling Like a Failure

Cailen Ascher | Posted 11.24.2015 | Business
Cailen Ascher

I'm a serial entrepreneur. Well, actually a recovered serial entrepreneur. For 7 years I searched for my thing. My purpose-full business idea that ...

Venice, Italy: Gondoliers' New Brand Logo to Safeguard Trades and Traditions that Surround Gondoliers and the Gondola

Marie Ohanesian Nardin | Posted 10.22.2015 | Travel
Marie Ohanesian Nardin

For the first time in more than 1,000 years, the Gondolier Association of Venice - which represents Venice's 433 licensed gondoliers - has a sponsor.

Brand Failure: How Volkswagen Can Reinvent Itself in 3 Steps

Ian Khan | Posted 10.16.2015 | Business
Ian Khan

One of the biggest problems VW has at this moment in time is the journey to rebuild the trust and what better way to do it than to tell where it all started. Tell the story again but the meaning it was created.