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Brand

Alphabet Soup

Marc Hershon | Posted 08.28.2015 | Business
Marc Hershon

Google's proven, in a genius move, that you don't have to be a branding genius to come up with a simple, effective name with impact. (Although it help...

Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen | Posted 08.26.2015 | Business
Stacey Cohen

Our individual brands define who we are in the workforce -- they guide our career paths and have an indelible impact on our financial future. In short, they're one of the most important aspects of professional life.

9 Ways to Strengthen and Protect Your Online Credibility

Chester Goad, Ed.D. | Posted 08.21.2015 | Business
Chester Goad, Ed.D.

You may not realize it but if you are engaged in social media you are building a reputation. In fact you are quite possibly building one that will last a lifetime.

Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

David Shing | Posted 07.20.2015 | Media
David Shing

"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...

Cannes 2015 #Shingerview: Phil Thomas, Cannes Lions

David Shing | Posted 07.16.2015 | Media
David Shing

At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.

Cannes 2015 #Shingerview: Mary J. Blige

David Shing | Posted 07.16.2015 | Entertainment
David Shing

"What keeps me fresh is my ability to be and to not be afraid to be who I am. Inspiration comes from living, from life, from living my life and watc...

Cannes 2015 #Shingerview: Linda Yaccarino, NBCUniversal

David Shing | Posted 07.14.2015 | Media
David Shing

At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.

Cannes 2015 #Shingerview: Mark Tutssel, Leo Burnett

David Shing | Posted 07.13.2015 | Media
David Shing

This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.

Cannes 2015 #Shingerview: Jim Stengel

David Shing | Posted 07.10.2015 | Media
David Shing

During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.

Cannes 2015 #Shingerview: Bob Greenberg, R/GA

David Shing | Posted 07.09.2015 | Media
David Shing

In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.

Cannes 2015 #Shingerview: Susan Credle

David Shing | Posted 07.06.2015 | Media
David Shing

Watch as Susan as I discuss what inspires her, the AOL and Leo Burnett content marketing partnership, women in advertising, and the best piece of career advice she's been given.

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the...

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.30.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.

Your Brand Visibility Is Directly Linked To Your Company Earning Power

Joie Gharrity | Posted 06.10.2015 | Business
Joie Gharrity

Entrepreneurs know that it can be very easy to get caught up in the workings of the business--creating content, systems, programs, and all those other things that need to be attended to. This can be incredibly time-consuming, and working on the company brand's visibility in the marketplace can accidentally take a backseat.

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

I Am Don Draper

Kristina DiPalo | Posted 05.21.2015 | Business
Kristina DiPalo

So, yes, I am Don Draper in the sense that I know who I am and how I am perceived. I know my brand, and I'm comfortable with the harmony it engenders with my sense of self. I strongly suspect I'm in the minority in this regard.

Retailers, Don't Miss This Change to Facebook

Melanie Curtin | Posted 06.21.2015 | Business
Melanie Curtin

If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.

Will Reality Ads and User Generated Content Destroy Brand Reputation?

Marc Stoiber | Posted 06.14.2015 | Business
Marc Stoiber

Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?

The Importance of Bridging Brands

Marc Stoiber | Posted 05.30.2015 | Business
Marc Stoiber

So what happens if you discover the brand you have, and the brand you need, are two different things? How do you bring all the elements of your brand into alignment?

Branding: What's The Story?

Marc Hershon | Posted 05.23.2015 | Business
Marc Hershon

Ultimately, whether your brand's story is a Cinderella tale, a superhero's origin, or a timeless epic that people will talk about for generations, as the storyteller, it's imperative that you learn how to tell the story in a way that will capture the hearts and minds of anyone.

Protect Your Brand

Shanna B. Van Ness | Posted 05.18.2015 | Women
Shanna B. Van Ness

Protecting your brand is extremely important. Key aspects to consider as tips to protect your brand are to manage your time, value the time of others, balance personal and professional commitments and rid yourself of the Superwoman complex.

Chasing Glances

Bryan Reimer | Posted 05.16.2015 | Technology
Bryan Reimer

Today's connected world is bound to become even more complex, as devices with screens become even more pervasive. Brands and advertisers will need to work harder to grab your attention -- and legible type is key.

'The Postcard' By Vistaprint

Laura Dunn | Posted 05.14.2015 | Business
Laura Dunn

While we will be exploring new marketing avenues, we will continue to run our traditional promotional offers in combination with branded advertising. We know that a combination is necessary to appeal to our entire growing audience, no matter what their needs are.

How to Use Contests to Build Your Brand

John Rampton | Posted 05.05.2015 | Business
John Rampton

From caption contests to photo competitions, the power of contests generates buzz, engagement, and traffic.

You Want Authenticity? Check the Toilet

Marc Stoiber | Posted 04.29.2015 | Business
Marc Stoiber

Authenticity has become as overused a term as storytelling, and meaningful conversation before that. For most brand stewards, it means nothing more than shooting 'reality tv' style commercials.