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Brand

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

I Am Don Draper

Kristina DiPalo | Posted 05.21.2015 | Business
Kristina DiPalo

So, yes, I am Don Draper in the sense that I know who I am and how I am perceived. I know my brand, and I'm comfortable with the harmony it engenders with my sense of self. I strongly suspect I'm in the minority in this regard.

Retailers, Don't Miss This Change to Facebook

Melanie Curtin | Posted 04.22.2015 | Business
Melanie Curtin

If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.

Will Reality Ads and User Generated Content Destroy Brand Reputation?

Marc Stoiber | Posted 04.14.2015 | Business
Marc Stoiber

Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?

The Importance of Bridging Brands

Marc Stoiber | Posted 03.30.2015 | Business
Marc Stoiber

So what happens if you discover the brand you have, and the brand you need, are two different things? How do you bring all the elements of your brand into alignment?

Branding: What's The Story?

Marc Hershon | Posted 05.23.2015 | Business
Marc Hershon

Ultimately, whether your brand's story is a Cinderella tale, a superhero's origin, or a timeless epic that people will talk about for generations, as the storyteller, it's imperative that you learn how to tell the story in a way that will capture the hearts and minds of anyone.

Protect Your Brand

Shanna B. Van Ness | Posted 05.18.2015 | Women
Shanna B. Van Ness

Protecting your brand is extremely important. Key aspects to consider as tips to protect your brand are to manage your time, value the time of others, balance personal and professional commitments and rid yourself of the Superwoman complex.

Chasing Glances

Bryan Reimer | Posted 05.16.2015 | Technology
Bryan Reimer

Today's connected world is bound to become even more complex, as devices with screens become even more pervasive. Brands and advertisers will need to work harder to grab your attention -- and legible type is key.

'The Postcard' By Vistaprint

Laura Dunn | Posted 05.14.2015 | Business
Laura Dunn

While we will be exploring new marketing avenues, we will continue to run our traditional promotional offers in combination with branded advertising. We know that a combination is necessary to appeal to our entire growing audience, no matter what their needs are.

How to Use Contests to Build Your Brand

John Rampton | Posted 05.05.2015 | Business
John Rampton

From caption contests to photo competitions, the power of contests generates buzz, engagement, and traffic.

You Want Authenticity? Check the Toilet

Marc Stoiber | Posted 04.29.2015 | Business
Marc Stoiber

Authenticity has become as overused a term as storytelling, and meaningful conversation before that. For most brand stewards, it means nothing more than shooting 'reality tv' style commercials.

4 Tips for Measuring the Impact of a Brand Event

Amanda Slavin | Posted 04.20.2015 | Business
Amanda Slavin

This is the question that keeps many entrepreneurs up at night. Impact can mean many things. It can mean a positive impact on the world, a financial impact on your wallet, or a strategic advance for a client.

Can Your Brand Cope With Cultural Chaos?

Marc Stoiber | Posted 04.03.2015 | Business
Marc Stoiber

Culture for people is a bit like water for fish. Most of us don't know we have one, although we plainly see cultural biases in those outside our group--biases that stop them from seeing the world as it really is.

Does Football Have a Future?

Marian Salzman | Posted 03.16.2015 | Sports
Marian Salzman

The Super Bowl is coming soon to big screens everywhere. I'll still watch the big game (being in advertising and marketing for three decades, I have to at least see the ads), but my mind is more and more on the minds of the players.

How to Build a Brand Voice with True Personality

Jayson DeMers | Posted 03.02.2015 | Business
Jayson DeMers

Brand voice is the tone and personality of your written words, which can jump off the page and engage your readers in subtle, almost undetectable ways. The strength of your brand voice in large part depends upon the appropriateness of its personality, and your consistency in implementing it across all your content channels.

The Art School Brand: Something in the Way We Teach

Stephen Beal | Posted 02.03.2015 | College
Stephen Beal

While business has been focused on brand building for some time, it has been only in the past decade that colleges and universities have put significant thought and effort into clarifying and refining their brands.

Brand Strategy for a New Generation

Amanda Slavin | Posted 01.26.2015 | Business
Amanda Slavin

Figuring out a brand strategy for the new generation begins with understanding who the new generation is.

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 01.20.2015 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Russell Brand Just Left Jimmy Fallon Speechless

The Huffington Post | Bill Bradley | Posted 11.24.2014 | Comedy

There's a new "Word Sneak" champion, and he still might not know how to play. On Tuesday, Russell Brand took on Fallon in the popular "Tonight Show...

Why Do You Do What You Do? 5 Ideas to Reconnect to Your Passion and Purpose

Maria Ross | Posted 01.18.2015 | Small Business
Maria Ross

Your business is an extension of you. It started with an idea and a hope and problem you were itching to solve. A vision of how you could improve someone's life, work, relationships, self-esteem or home.

You Can't Be Whatever You Want

Michael Peggs | Posted 01.10.2015 | Business
Michael Peggs

I remember in second grade, my teacher went around the classroom and asked each student what they wanted to be when they grew up. Some kids wanted to be doctors and lawyers, but most wanted to be athletes or superheroes.

How Do You Separate a Personal Brand from a Professional One?

John Rampton | Posted 12.19.2014 | Business
John Rampton

Everything you post online, whether you believe it is professional instead of personal or vice versa, is connected with you in one way or another.

The Power of a Professional Brand and Why You Need One

Caroline Dowd-Higgins | Posted 11.30.2014 | Women
Caroline Dowd-Higgins

As a career coach, I often work with people that brand products or services for an organization but have no real awareness of their personal professional brand and why it matters. It's time to take stock of your own brand and use it to achieve your career goals.

7 Recommendations for Treating Customers as Knowledge Workers (i.e., Knowledge Customers)

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

While I was writing my latest book, Why Marketing to Women Doesn't Work, I came up with a term I quite like called "Knowledge Customers," which borrows from earlier work on the Knowledge Worker.

Top 3 Mistakes Newbie Entrepreneurs Make and Their Solutions

Darilyn Aquino | Posted 10.28.2014 | Business
Darilyn Aquino

In the current entrepreneurship boom we are experiencing nowadays, it is quite common that novice business owners -- as well as those with more experience -- make very frequent mistakes due to a lack of legal counseling and experience.