Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.
The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.