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Branded Content

Women in Business Q&A: Christy Ferer, Founder and Chair of Vidicom

Laura Dunn | Posted 03.18.2015 | Business
Laura Dunn

Christy Ferer began her career as an Emmy Award winning television correspondent and anchorperson, and remained a contributor to morning news programs...

How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling

Andre Bourque | Posted 03.15.2015 | Business
Andre Bourque

Microsoft's Dynamics product is a line of enterprise resource planning and customer relationship management software applications. Not exactly the type of content you'd search for on YouTube. But the product line's creative marketing team has been able to get viewers to do just that.

Welcome To Era Of Surround Storytelling

Jimmie Stone | Posted 06.10.2015 | Business
Jimmie Stone

The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?

11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers

Danny Wong | Posted 07.06.2014 | Business
Danny Wong

We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.

Why Facebook Is Having A 'Goodfellas' Moment

Posted 05.05.2014 | Business

By Sam Slaughter, Contently This post first appeared in Adweek. So brands, it turns out, are not people after all — at least on Facebook. ...

Is Your Brand's Content Making The Cut?

Posted 01.23.2014 | Media

By Contently Ever since Oreo won the Super Bowl blackout with their rapid-response “Dunk in the Dark” tweet, “brand newsrooms” has been...

What Journalists and Content Marketers Have in Common

Amanda Fayer | Posted 10.08.2013 | Business
Amanda Fayer

Not since 1978 has the journalism industry been made up of so few. The reductions in newsroom staff last year brought the industry down another 30 per...

New and Social Media Trends for Small Business in 2013

Britt Michaelian | Posted 03.19.2013 | Small Business
Britt Michaelian

As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?

How Wendr Evolved Into [L]earned Media

Jordana Zizmor | Posted 02.09.2013 | Small Business
Jordana Zizmor

"Unless you work for a startup you really have no idea what it takes. For a startup to be successful you need product, traction and revenue. Very few startups get to all three very fast."

A Re-Think on Branded Content

Joe Frydl | Posted 12.05.2011 | Media
Joe Frydl

Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.

Art and Science Collide at IBM's THINK Exhibit

Max Lugavere | Posted 11.26.2011 | Technology
Max Lugavere

As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.