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Branded Entertainment

The Future is in the Hands of Brands

Advertising Week | Posted 03.23.2016 | Business
Advertising Week

By Paige Samson, VP, Ketchum Sports and Entertainment With the evolution of the content landscape -- particularly over the past 10 years -- there has...

Paving a Path With Entrepreneurial Shoes

Jocelyn Greenky | Posted 12.14.2015 | Business
Jocelyn Greenky

Recently it was the second annual Women's Entrepreneur Day celebrated in over 144 countries! We owe a debt of thanks to people like Wendy Diamond, Opr...

Music and Marketing: Why Brands Need Bands

Danny Wong | Posted 06.23.2016 | Business
Danny Wong

In short, music brings people together -- and that's part of 1BAND 1BRAND's latest mission. In an effort to unite artist and brand communities, the company, along with co-sponsors GYK Antler, WeWork and GIMME DANGER! recently launched a series of live events across the country to "champion creative collaborations."

Entertainment in the Era of the Selfie

Gail Becker | Posted 08.18.2014 | Entertainment
Gail Becker

This blog first appeared on Selfie-mania has taken center stage at the Oscars, the Oval Office and, of course, most of our Facebook feed...

Why I Launched a Video Production Company -- And You Should Too

Bryan Elliott | Posted 06.01.2014 | Small Business
Bryan Elliott

It was 2007 and after years of working at the studios in Hollywood and consulting on various digital projects, I finally had the guts to leave a cushy full-time corporate brand marketing job to launch my video production company.

AOL Finds Growing Business Around Branded Video Programs

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.

Art and Science Collide at IBM's THINK Exhibit

Max Lugavere | Posted 11.26.2011 | Technology
Max Lugavere

As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.

Synonymous With Entertainment: Branded Content and Why it Works

Mia R. Benenate | Posted 10.24.2011 | Business
Mia R. Benenate

"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.