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Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success?

Jure Klepic | Posted 10.27.2013 | Business
Jure Klepic

A true advocate, often a highly satisfied customer, can be priceless. Brand marketers love to find people who are so passionate about a product or service that they promote it solely for the sake of helping others, usually without any type of incentive.