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Branding Your Business

Go Climb a Rock! How Branding Can Get You Sued

Hank Yuloff | Posted 01.18.2016 | Business
Hank Yuloff

With the United States National Park Service (NPS) having its centennial in 2016, I have been noticing a lot of branding opportunities that go along with that event. Some of their making and some because of litigation.

4 Ways to Market Yourself as an Author and Writer

M. Shannon Hernandez | Posted 09.21.2016 | Books
M. Shannon Hernandez

If you have been wondering how to build a bigger author platform, content marketing is just one way -- a very effective way -- to do it! Your bank account will thank you for it.

Your Book Is Your New Business Card

M. Shannon Hernandez | Posted 03.23.2015 | Small Business
M. Shannon Hernandez

Writing a book is a powerful marketing tool for you as a business owner. And, unlike serial authors, who write book after book after book, most entrepreneurs are NOT publishing books in hopes of becoming a best-selling author.

Re-Igniting Your Brand, From the Inside Out

Chris Curtin | Posted 04.22.2013 | Business
Chris Curtin

Use re-branding as an opportunity to address internal or systemic issues related to culture or organizational design. This is where leadership matters -- think long-term solutions, not quick fixes.