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Branding Your Business

Your Book Is Your New Business Card

M. Shannon Hernandez | Posted 03.23.2015 | Small Business
M. Shannon Hernandez

Writing a book is a powerful marketing tool for you as a business owner. And, unlike serial authors, who write book after book after book, most entrepreneurs are NOT publishing books in hopes of becoming a best-selling author.

Re-Igniting Your Brand, From the Inside Out

Chris Curtin | Posted 04.22.2013 | Business
Chris Curtin

Use re-branding as an opportunity to address internal or systemic issues related to culture or organizational design. This is where leadership matters -- think long-term solutions, not quick fixes.