Writing a book is a powerful marketing tool for you as a business owner. And, unlike serial authors, who write book after book after book, most entrepreneurs are NOT publishing books in hopes of becoming a best-selling author.
Read Whole Story
Use re-branding as an opportunity to address internal or systemic issues related to culture or organizational design. This is where leadership matters -- think long-term solutions, not quick fixes.
Get top stories and blog posts emailed to me each day..