iOS app Android app


8 Tips for Growing Your Social Media Presence

Cheyenne Bostock | Posted 11.30.2015 | Business
Cheyenne Bostock

For the serious entrepreneur, business owner or brand builder, it's a wise decision to create a social media presence not only to reach the millions and billions of people around the world, but to also build brand awareness. For all you social media beginners out there, here are a few tips that will help you to grow your social media presence.

Don't Name Baby After Dad -- You're Damning His Online Reputation (And Yours!)

Ryan Erskine | Posted 11.25.2015 | Business
Ryan Erskine

Naming the baby after the father used to be as common as meatloaf and green beans. It was a deeply rooted and well-respected tradition.

5 Ways to Reinvent Your Business Without Feeling Like a Failure

Cailen Ascher | Posted 11.24.2015 | Business
Cailen Ascher

I'm a serial entrepreneur. Well, actually a recovered serial entrepreneur. For 7 years I searched for my thing. My purpose-full business idea that ...

Conservative Judaism Seeks its True Name

Rabbi David Wolpe | Posted 11.23.2015 | Religion
Rabbi David Wolpe

Conservative Judaism is quintessentially the Judaism of relationship. Balancing relationships with other Jewish denominations, reaching out to the non-Jewish world, and most important, understanding our tradition as one in continuing dialogue with God.

The Love Relationship Of Your Entrepreneurial Life or How To Nail Your Brand From The Inside Out

Ellie Isacs | Posted 11.20.2015 | Business
Ellie Isacs

Choosing your brand is like choosing a lover. You know, the one that you have been searching for endlessly and tirelessly, trying and le...

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

Andrew_Yang | Posted 11.19.2015 | Style

2 Venture for America Fellows, Steven Mazur and Eric Huang, struggled for years to find shirts that fit well off the rack. Every time they bought a s...

Talking Branding With Greg Long & Bruce Beach of Peligroso

Yasamin Beitollahi | Posted 11.18.2015 | Business
Yasamin Beitollahi

Branding is a big area of interest for any business. Whether from the vantage point of a consumer or marketer, the only truly defendable brand positio...

Simplifying Google: A Conversation With CMO Lorraine Twohill

Margaret Molloy | Posted 11.17.2015 | Business
Margaret Molloy

As part of this year's study, we decided to interview leaders at the brands in the Index that have consistently performed well, to get a better sense of how they steward simplicity within their organizations, and the benefits they're reaping. We deem these people "simplifiers" for their staunch commitment to the principle.

What the 2016 Pirelli Calendar Actually Reveals

Laura Tarbox | Posted 11.12.2015 | Business
Laura Tarbox

For the first time ever, Pirelli is departing from its tried-and-true formula of sex and eroticism. For 2016, the calendar will feature intimate portraits -- fully clothed -- of 13 women who are shaping the world today, photographed by world-renowned photographer, Annie Leibovitz.

On the Importance of Being Simple

Margaret Molloy | Posted 11.09.2015 | Business
Margaret Molloy

Brands from the airline industry to eCommerce are realizing this and focusing on simplifying the interactions offered to consumers, and all the while consumer expectations for a streamlined experience are rising, quickly.

Stop, Collaborate and Listen: How Leaders Tackle Tough Business Challenges

Andrew Graff | Posted 11.06.2015 | Business
Andrew Graff

How do you navigate those most difficult business challenges if you're an advertising agency or a brand marketer? By focusing on the end goal, and then hiring great people and allowing them to problem solve in a winning environment.

Book Review: X: The Experience When Business Meets Design by Brian Solis

Simon Mainwaring | Posted 11.06.2015 | Books
Simon Mainwaring

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success.

Three Steps to Online Branding Success for Authors

Fauzia Burke | Posted 11.03.2015 | Books
Fauzia Burke

I speak and work to promote authors online and almost all of them feel that their needs are not supported by their publishers. As someone who has worked in-house, I know how hard everyone works and how passionate they are about their books. So I wonder why there is this disconnect?

Beyond the Promise: 25 Global Brands and the Evolving Sustainability Tagline for Humanity

Mark Coleman | Posted 11.02.2015 | Green
Mark Coleman

We are relentlessly bombarded by big, iconic, and new brands that work hard to make themselves heard and visible as frequently and distinctly as possi...

Word Evolution: 11 Words that Mean Something Different to Entrepreneurs

Chester Goad, Ed.D. | Posted 11.02.2015 | Business
Chester Goad, Ed.D.

Have you ever really thought about how terms take on new meaning over time? When I was a kid, the word "sick" actually meant sick. Today "sick" can also mean "amazing." Words and phrases evolve over time -- especially in the business world.

4 Important Questions to Ask When Conducting Keyword Research

Dorit Sasson | Posted 11.02.2015 | Business
Dorit Sasson

If you're looking to increase traffic to your site, like every other company or small business, you're probably going to have to conduct keyword resea...

Passion Pit Talks Playing for Hire and Other Paths to Success in Today's Music Industry

Stephanie Keller | Posted 10.28.2015 | Entertainment
Stephanie Keller

I had the chance to catch up with him last week for some honest thoughts, which reflect that the perspective in general has largely shifted towards acceptance, appreciation and even enjoyment of these types of opportunities that allow them to keep creating on their own terms.

7 things Hogwarts taught me about running a successful business

Kara Whaley | Posted 10.28.2015 | Business
Kara Whaley

I grew up with Harry Potter, Hermione Granger, and Ron Weasley. We attended Hogwarts School of Witchcraft and Wizardry together. While they did not officially offer a business course, that didn't stop me from learning a ton about running a successful business inside those castle walls.

The Business of Social Influence

JD Gershbein | Posted 10.21.2015 | Business
JD Gershbein

Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.

Speed of Conversation

Jim Joseph | Posted 10.20.2015 | Business
Jim Joseph

If I remember correctly from high school science class, there is nothing faster than the speed of light. Back in the day, technology had finally broken the sound barrier, so we were able to move faster than the speed of sound. But nothing moved faster than the speed of light.

I Can't Get No Satisfaction: The "RFP blues"

Janet Odgis | Posted 10.20.2015 | Business
Janet Odgis

The Request for Proposal (RFP) is increasingly prevalent in every industry. Clients submit them to vendors from whom they want information and an estimate, and then the vendor (such as a designer) comes back with a detailed proposal.

7 Top Tips for When You Start Using the New Periscope App Plus My Favorite Broadcaster of the Week!

Sky Mandala Marcano | Posted 10.20.2015 | Technology
Sky Mandala Marcano

My number one tip for you is, if you really want to start broadcasting on Periscope but feel nervous, start today!

Are Beacons the QR Code of 2015?

Jeanette Cajide | Posted 10.16.2015 | Technology
Jeanette Cajide

Beacon technology, currently used in some parks, museums, retail stores and restaurants, has failed to gain any meaningful traction in the last few years. It's a familiar feeling to me because it is reminiscent of a time in 2010 when marketers and advertisers rushed to implement a QR code strategy for their business.

Crowdsourcing Platforms: A Unique, Cost-Effective Strategy for Start-Up Success

Casey Cavanagh | Posted 10.16.2015 | Business
Casey Cavanagh

When it comes to designing essential brand elements, such as a logo and website, start-ups and small businesses today can either create their own or hire someone to do it for them.

Innovation With Purpose

Jim Joseph | Posted 10.13.2015 | Business
Jim Joseph

This week I ran a Marketing Innovation Summit for one of our clients. I always enjoy pushing clients out of their comfort zone and out of their own industries to think differently about their businesses.