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Branding

What The 2016 Candidates' Campaign Logos Say About Them

HuffPost Live | Jared Greenhouse | Posted 06.29.2015 | HuffPost Live 321

The impact of Barack Obama's iconic "Hope" poster in 2008 can't be measured, but it was certainly felt. It was the quickest and simplest way for an a...

Why So Many Boomers Have Been Bitten By The Nostalgia Bug

Martha T.S. Laham | Posted 06.29.2015 | Fifty
Martha T.S. Laham

Many boomers have been bitten by the nostalgia bug. In response, many marketers are using nostalgia to sell everything from whiskey to perfume and cars to sneakers. Let's take a closer look at the concept of nostalgia, and learn how the power of the past can spell good business in the present.

Cultural Vibrancy: The New Essential Partner for Growth

Jonathan Hall | Posted 06.26.2015 | Business
Jonathan Hall

Technology has become a catalyst for change. We connect differently, we share more freely, our eyes are open to the world in a way they never could be before and 1.8 billion millennials are collectively defining their future, our future, across geographies and across culture.

Every Person and Every Brand Can Change the World

Jim Joseph | Posted 06.25.2015 | Gay Voices
Jim Joseph

In his interview with Diane Sawyer, Bruce Jenner confidently said, "We are going to change the world." Every brand, every business, every person should be thinking the same way.

Interview With Amanda Barbara of Pubslush, Crowdfunding for Authors

Dorit Sasson | Posted 06.23.2015 | Business
Dorit Sasson

Crowdfunding. It's become such a popular and trendy step for entrepreneurs and small business to do yet many authors have no idea there is such a thin...

How to Turn Your Users Into Brand Evangelists

Jose Vasquez | Posted 06.19.2015 | Business
Jose Vasquez

Taking your users from lukewarm fans to true brand evangelists is no easy task. Would you rather have a user who pays for your product, says nothi...

What Do Goldman Sachs and the St. Louis Cardinals Have in Common With Your Business?

John Foley | Posted 06.19.2015 | Business
John Foley

It's too late for Goldman Sachs and the Cardinals get ahead of their brand and reputation issues but it's not too late to your organization to take control of your brand and reputation by crossing the bridge to strategic integration.

Personal Branding Mistakes to Avoid Like The Plague

Nancy Laws | Posted 06.16.2015 | Business
Nancy Laws

Personal branding done right can create incredible opportunities. Read Alice Ko's inspiring story, How to blog Your Way to Your Dream Job on Skillcrush.

How to Attract Your Ideal Clients by Being Yourself

Mui Tsun | Posted 06.16.2015 | Business
Mui Tsun

When setting up your business, you may have thought about your brand. You may have pondered about the 'voice' of your company, the tone, the style, and how you want to convey your business to the rest of the world.

A Branding Wizard Wants to Close the Philanthropic Divide

Adam Kaufman | Posted 06.11.2015 | Business
Adam Kaufman

The stakeholders in any company, the employees, shareholders and customers derive an innate sense of satisfaction, as well as an abiding sense of loyalty from the knowledge that a corporation, a brand, with whom they have a relationship is a good and generous global citizen.

Amplify Your Video Marketing Success With YouTube

Irina Jordan | Posted 06.11.2015 | Business
Irina Jordan

There are tons of benefits to incorporating YouTube into your video marketing strategy. The main one is: Google owns YouTube, which means videos published on the platform rank really well in search results.

Personal Brand Lessons We Can Learn From Kate Moss Acting Like an Idiot

Jack Stahlmann | Posted 06.11.2015 | Business
Jack Stahlmann

Supermodel Kate Moss is in hot water after being escorted off of a plane in Europe last weekend for "disruptive behavior." While this is a short-term hit to her reputation, it could be a winner in the long run if she plays her cards right.

Your Brand Visibility Is Directly Linked To Your Company Earning Power

Joie Gharrity | Posted 06.10.2015 | Business
Joie Gharrity

Entrepreneurs know that it can be very easy to get caught up in the workings of the business--creating content, systems, programs, and all those other things that need to be attended to. This can be incredibly time-consuming, and working on the company brand's visibility in the marketplace can accidentally take a backseat.

Stop the War! Your Customers Are Not the Enemy.

John Foley | Posted 06.09.2015 | Business
John Foley

In business, the strongest relationships with customers are built the same way. Unfortunately, many companies are stuck in the old mindset of relying solely on advertising, public relations and promotions and have not created the opportunity for a conversation. After all, they have already "captured the market."

From Brand to Brand New: How to Re-Create Your Brand

Jeff DeGraff | Posted 06.08.2015 | Business
Jeff DeGraff

Strong brands require more than the conventional us versus them -- good guys versus bad guys twaddle. You need a bigger and better narrative: one that encompasses the amazing diversity of your organization and helps all of your people understand and appreciate how they are interconnected.

Increase Your Company Brand Visibility by Spotlighting Other Brands

Joie Gharrity | Posted 06.03.2015 | Business
Joie Gharrity

Shining the spotlight on other people's brands, products and services across all of your business channels is an effective brand strategy you can use to leverage your brand to the next level.

Religious Accommodations in the Workplace

Gad Saad | Posted 06.03.2015 | Religion
Gad Saad

In an 8-1 decision the United States Supreme Court ruled in favor of a hijab-clad woman who had been denied a job by Abercrombie & Fitch (A&F) based on its "look policy" (which has since been redefined by the company).

Shifting Perceptions -- How Do You Change Your Perception in the Market

Franziska Iseli-Hall | Posted 06.02.2015 | Business
Franziska Iseli-Hall

How can a popular brand go from being at the top to almost forgotten? The most common reason is that the business is not adapting to the changes in the market, it is not adjusting its perception to be worthy of a leader.

Bring Your Brand to Life By Starting a Movement

Sherry Mirshahi-Totten | Posted 06.01.2015 | Business
Sherry Mirshahi-Totten

Whether the movement is about helping those who are disadvantaged like TOMS Shoes has done so well, or making furniture chic but affordable like IKEA, every company needs to eventually answer this question: What are we standing up for?

Birds Do It, Bees Do It, Even Educated Fleas Do It. Let's All Do It: Let's Rebrand

Greg Mania | Posted 05.29.2015 | Comedy
Greg Mania

As a creative, it is important to recognize the evolution of your aesthetic. It is also important to maintain a strong presence of the word "aesthetic" in your vocabulary. However, there will come a time when you will outgrow your brand.

4 Ways Bloggers Can Make Their Brand Stand the Test of Time

Dorit Sasson | Posted 05.28.2015 | Business
Dorit Sasson

When someone visits your site, they will often wonder what they think you do VERSUS what you actually do. Over time, this messaging needs to be consistent.

The Antihero Appeal: How Brands Are Winning You Over By Telling You Off

Steve Olenski | Posted 05.27.2015 | Business
Steve Olenski

If you take a look at the television shows that have seen the most success in recent years, shows like Breaking Bad, Game of Thrones, Mad Men, or House of Cards, there's a noticeable shift toward a darker, more complex protagonist. In short, the antihero.

How to Build a Brand for Your Small Business

Melinda Emerson | Posted 05.25.2015 | Business
Melinda Emerson

When it comes to your business, how do you figure out what your brand will be? Businesses should always know how people would recognize their business by developing a clear brand. Is it really just about your logo? No!

Seven Strategies for Humanizing Brand Storytelling

Anneliza Humlen | Posted 05.21.2015 | Business
Anneliza Humlen

Prior to the emergence of social networks, brand storytelling would typically unfold as a controlled narrative told from the perspective and interests of the business.

Creating Insight-Driven Experiences To Build Brands

Gabrey Means | Posted 05.19.2015 | Business
Gabrey Means

A buzz-worthy and breakthrough ad campaign can seem like pure magic, belying the rigor behind the concept. Account planners and strategists mine the psyches of their target audiences to unearth insights that the creative team uses as the foundation to inform their ideas.