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Branding

This Elusive Thing Called Branding And Why It's So Hard To Get

Timothi Jane Graham | Posted 05.01.2015 | Business
Timothi Jane Graham

Everywhere you look these days everyone's talking branding. It's in every magazine, it's everywhere you look online. It's taught in a zillion online webinars, seminars and programs, addressed in numerous boardrooms and spoken about in deep reverential tones over business luncheons and after work cocktails.

For Startups, the Most Important Question Is Why? What the San Francisco Tech Market Taught a Swiss Brand Consultant

Dr. Alexander Haldemann | Posted 04.29.2015 | Small Business
Dr. Alexander Haldemann

The numbers don't lie: more than 75% of venture-backed startups fail. The most common reason? Failure to understand target-audience motivations and to communicate effectively to them.

Resisting the Manufactured Identity Trap

Emad Rizkalla | Posted 04.27.2015 | Business
Emad Rizkalla

The leadership brand... the corporate culture... Everyone is talking about it. Social media is flooded with jellybean jars full of experts who can tell you how manufacture who you are. But the whole concept begs the question.

Building a Reputation in Your Industry Beyond the Brand of Your Employer

Brian Honigman | Posted 04.25.2015 | Business
Brian Honigman

The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

Retailers, Don't Miss This Change to Facebook

Melanie Curtin | Posted 04.22.2015 | Business
Melanie Curtin

If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.

Moving From Marketing Myths to Truths

Amy Radin | Posted 04.21.2015 | Business
Amy Radin

Few manufacturing executives in touch with the marketplace would deny that traditional distribution is no longer as reliable as it once was to deliver dependable sales and enduring customer relationships. Why? There are many reasons, but two at the top of the list are:

How to Stand Out: An Interview With Dorie Clark

Phil Simon | Posted 04.21.2015 | Books
Phil Simon

How does one get noticed? It's a fascinating question. For answers, I recently sat down with Dorie Clark to talk about her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

Business Branding Colors A Hot Mess?

Debbie Frank | Posted 04.20.2015 | Business
Debbie Frank

Color is a personal preference but you need to be sure your colors project the emotion you desire for your business. This is an entire topic on its own so to find out about this just google: color emotion.

Hillary 2016: Her Personal Brand

Laura Dunn | Posted 04.19.2015 | Politics
Laura Dunn

Have you heard? Hillary Clinton is running for president! As we gear up for the 2016 election cycle, I'm particularly interested in the branding direction that Clinton and the other candidates will be taking.

Spark Your Brand -- Discover, Define and Design

Ellevate | Posted 04.17.2015 | Women
Ellevate

Branding is more than a logo, website or business card. It is what you are known for and how you make people feel after interacting with you.

How to Overcome Brand Habits So Buyers Will Buy Your Products

Ira Kalb | Posted 04.16.2015 | Business
Ira Kalb

One problem marketers find difficult to overcome is how do you get buyers to choose your product when they are in the habit of buying other brands?

Double and Triple Dip Your Way to Massive Brand Visibility

Joie Gharrity | Posted 04.15.2015 | Small Business
Joie Gharrity

The Double Dip is a brilliant simple strategy that moves brand visibility to a whole new level.

Does Your Brand Get A 5-Star Review?

Doug A. Sandler | Posted 04.14.2015 | Small Business
Doug A. Sandler

Whether you are aware of it or not, you not only have a product to sell, you have a brand represented in the marketplace. Any idea what I am referring...

The New CMO Guidebook: A Handbook for Marketing Leaders

Scott Goodson | Posted 04.14.2015 | Business
Scott Goodson

In the age of rapid digital revolution in publishing, when readers have marketing management book options ranging from decades-old publications about how to be a successful CMO or brand manager to many different articles, there is a practical new free downloadable booklet worth reading.

The Shock We Encountered at Jerusalem's Wailing Wall

Phil Cooke, Ph.D. | Posted 04.10.2015 | Education
Phil Cooke, Ph.D.

The world has changed. The question is -- has that really impacted the way we do business, engage in politics, share our faith, offer assistance, create educational programs, and more?

Let's Make Business Personal Again

Amy Callahan | Posted 04.08.2015 | Business
Amy Callahan

Brands that cultivate their personal connections will not only create a competitive advantage with strong customer loyalty, they ultimately will be better positioned for long term success.

Personal Branding or Reinvention?

Dr. Ludy Green | Posted 04.06.2015 | Impact
Dr. Ludy Green

After years in the human resources sector, I changed my path to pursue one of my passions in the non-profit world. Successfully making this change, however, can be a challenge.

Women in Business Q&A: Cyndie Spiegel

Laura Dunn | Posted 04.05.2015 | Business
Laura Dunn

Cyndie Spiegelis a Brooklyn-based Small Business Consultant, Coach, and Speaker specializing in strategy for creative entrepreneurs. Her motivational coaching and strategy sessions have inspired creative start-ups, independent entrepreneurs, and renowned luxury designers alike, helping them to develop extraordinary businesses and lives.

The 7 Biggest Mistakes to Avoid When Naming Your Business

Steve Cook | Posted 04.03.2015 | Small Business
Steve Cook

Choosing a name for your business is a crucial step in starting a company, and there are many mistakes you can make. A great business name is unique but easy to remember, and it should be able to carry your business into a profitable future.

Do We Heart Southwest's New Brand?

Tom Silva | Posted 04.02.2015 | Business
Tom Silva

Logo design is all about semiotics or the science of signs. But, despite its name, the science is relatively simple at the outset.

Pet Food Brands Woo New Consumers With Disruptive Marketing

Scott Goodson | Posted 04.01.2015 | Green
Scott Goodson

As a consumer overwhelmed by the profusion of brands, it's increasingly more confusing and difficult to know what's right for your little Balthazar or Zorro. In the past we relied on our gut.

What Binge-Watching TV Shows Means For Advertisers

Shruti Eva Saini | Posted 03.26.2015 | Media
Shruti Eva Saini

As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 03.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

Roadmap to Leaving your Corporate Job and Starting a Creative Business: 1 year after launch (Part 6 of 6)

Sumeera Rasul | Posted 03.26.2015 | Small Business
Sumeera Rasul

Your business is either growing or dying. The truth is that you need to proactively grow your business. Increase in sales today does not equate to growth in future. You must have a clear strategy and plan for both short and long-term. There is no such thing as ticking along.

Non-Profits and Social Media: Turning Offline Events into Online Engagement

Tulani Elisa | Posted 03.26.2015 | Impact
Tulani Elisa

What's better than you telling your own story? Other people (correctly) telling your story. This is why you should consider taking your social media strategy offline.