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Branding

3 Surefire Branding Secrets

Timothi Jane Graham | Posted 01.23.2015 | Small Business
Timothi Jane Graham

There's a lot to consider when building a Personal Brand. What you're selling, your audience, web design, photos, copy are all part of the big picture. But really before you can get to any of that you have to start with you. Here are three major things I consider when building my client's Personal Brand...

Field of Screams

Jon Bird | Posted 01.21.2015 | Business
Jon Bird

In the last week, U.S. discount department store Target has announced a retreat from Canada four years after opening there, closing 133 stores, ending 17,600 jobs, and burning US$2 billion in cash. What went wrong?

8 Ways to Build Trust on Social Media

Jayson DeMers | Posted 01.21.2015 | Business
Jayson DeMers

There are dozens of factors that contribute to the size, loyalty, and engagement rates of your audience on social media, and whether you're interested in building an audience for a personal brand or a corporate one, improving those metrics is often your key to success.

How to Build Your Startup's Online Community and Why That Matters

Ilina Dimitrova | Posted 01.20.2015 | Small Business
Ilina Dimitrova

Building online brand communities that allow customers to engage, share their feedback, ask questions, and establish real touch points with the business can help startups overcome marketing fatigue. Here are some universal tenets of effective community building.

5 Reasons Why Your Business Should be Blogging

Jamie Walker | Posted 01.16.2015 | Small Business
 Jamie Walker

The blogosphere has really revolutionized the way we interact online, particularly by allowing us to connect by sharing, liking and commenting through social media. Some bloggers utilize their platform as a kind of personal diary or narrative, while others use it to create posts that enhance or supplement their business.

How to Use Brand Emotions to Make Your Brand Come Alive

David Finkel | Posted 01.15.2015 | Business
David Finkel

Your brand is simply the emotional associations and gut level "sense" of how your company, product, or service is intuitively perceived by your market.

How Publishing a Memoir Has Helped Grow My Business

M. Shannon Hernandez | Posted 01.15.2015 | Small Business
M. Shannon Hernandez

Publishing a book that helps you build a larger platform and become more visible in your brand is a great idea if you are looking for growth and bigger opportunities. I am forming friendships with authors around the world. That, is priceless!

A Peek Inside a Luxury Brand Manual

Scott MacFarland | Posted 01.13.2015 | Business
Scott MacFarland

I guess someone hasn't been paying close attention to the uncommon customer lately. C'mon marketers, it's time to re-write the luxury brand manual - please.

Awesome America: A Love Story

Marwan Bishara | Posted 01.13.2015 | Politics
Marwan Bishara

While American patriotism -- the love of one's country -- is "awesome" in more ways than one, American nationalism -- the belief that America is the "greatest nation on earth," with the "greatest military power", and the "greatest ideals" -- can become dangerous.

Brands Fall in Love With 'Love' to Reconnect With Consumers

Julissa Bonfante | Posted 01.12.2015 | Business
Julissa Bonfante

With brands betting big on love and putting millions of marketing dollars to build an emotional connection with consumers -- will this actually translate to real dollars and increased market share?

Build Your Business With a Memoir

M. Shannon Hernandez | Posted 01.08.2015 | Small Business
M. Shannon Hernandez

It's a new year and that means everyone seems to be raring and ready to go with big goals and high aspirations! I love this type of energy that is flying around right now, and I've spoken to a lot of business owners who have "write a book" on their lists for 2015.

10 Steps to Building More Effective Brands

Ira Kalb | Posted 01.06.2015 | Business
Ira Kalb

The company has to have someone (inside or outside the company) that understands the branding process well enough to direct those who will be implementing communications strategies.

How to Build a Brand Voice with True Personality

Jayson DeMers | Posted 12.31.2014 | Business
Jayson DeMers

Brand voice is the tone and personality of your written words, which can jump off the page and engage your readers in subtle, almost undetectable ways. The strength of your brand voice in large part depends upon the appropriateness of its personality, and your consistency in implementing it across all your content channels.

Signs of Life at Blackberry

Ira Kalb | Posted 12.22.2014 | Business
Ira Kalb

Just when many had considered Blackberry dead, it is showing signs of life. The company took a wrong turn when it lost its focus and tried to chase the consumer market that rapidly became the domain of the iPhone and Android platforms.

Women in Business Q&A: Michela Aramini, Founder of The Lovely It Girl

Laura Dunn | Posted 12.22.2014 | Business
Laura Dunn

I realized that other young professional women felt the same emptiness and lack of passion and purpose in their careers, so I launched The Lovely It Girl to redefine the It Girl and empower entrepreneurial women everywhere to own their "It

Organization Matters: Organize Your Life and Your Business Around You

Stedman Graham | Posted 12.20.2014 | Business
Stedman Graham

You've got to start with your heart. Go deep and get to know yourself. Learn about your unique identity. See the labels the world has slapped on you and let them go. Organize your life so that it works for YOU.

From Products to Experience Ecosystems

Jonathan Hall | Posted 12.17.2014 | Business
Jonathan Hall

Brands and consumers are demanding more of each other. But if you want your brand to get more from consumers, you need to give more. You need to provide things of real value and relevance.

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 12.09.2014 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

6 Signs You're A Born Marketer

Mo Seetubtim | Posted 12.05.2014 | Business
Mo Seetubtim

Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.

4 Things You Can Do to Personalize Your Brand Like the Celebs

Ellevate | Posted 12.04.2014 | Business
Ellevate

Whether you're seeking a career change, a promotion,or new clients, this is a powerful tool, and perhaps no one knows this better than A-list celebrities. Here are four things you can do to personalize your brand like a pro.

Who's Your Best Customer?

Lydia Loizides | Posted 12.03.2014 | Business
Lydia Loizides

To be truly competitive in today's marketplace, company leadership will need to shift their mindset, putting their employees first with the understanding that an engaged employee leads to better, more profitable customers.

3 Simple Ways to Improve Your Employer Brand and Hire Right

Maria Ross | Posted 12.02.2014 | Small Business
Maria Ross

By following these three simple tips, you can reinforce your employer brand to be one for which the best people clamor to work. And with great people on your team, your business will go on to create brand magic for your customers, clients and partners.

Learning From Shakespeare: Harnessing The Power of Brand Language in an Overvisualized World

Dr. Alexander Haldemann | Posted 12.01.2014 | Business
Dr. Alexander Haldemann

By inventing a new and consistent way of speaking, you can connect with your customers in a human way that makes them look forward to interacting with you - a key to driving brand engagement and loyalty.

6 Steps to an Amazing Personal Website

Shayla R. Price | Posted 12.02.2014 | Technology
Shayla R. Price

A website is your personal mark on the Internet. In just a few seconds, people will learn your personality and decide if your site is worthy of their full attention. That's why it's so important to design a website that expresses your true self and engages your target audience.