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What Binge-Watching TV Shows Means For Advertisers

Shruti Eva Saini | Posted 03.26.2015 | Media
Shruti Eva Saini

As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.

Be Honest With What You Do Best -- Pretending Is a Slippery Slope

Rick Roth | Posted 03.26.2015 | Business
Rick Roth

Agencies should be honest about what they do best. Pretending is a slippery slope. If they have evolved their capabilities to offer more value, if they've acquired other talent to deliver differently, they should say so... when it's true.

Roadmap to Leaving your Corporate Job and Starting a Creative Business: 1 year after launch (Part 6 of 6)

Sumeera Rasul | Posted 03.26.2015 | Small Business
Sumeera Rasul

Your business is either growing or dying. The truth is that you need to proactively grow your business. Increase in sales today does not equate to growth in future. You must have a clear strategy and plan for both short and long-term. There is no such thing as ticking along.

Non-Profits and Social Media: Turning Offline Events into Online Engagement

Tulani Elisa | Posted 03.26.2015 | Impact
Tulani Elisa

What's better than you telling your own story? Other people (correctly) telling your story. This is why you should consider taking your social media strategy offline.

Dominated By Advertising: #Mydunkin Story

Joseph Sutton | Posted 03.24.2015 | Business
Joseph Sutton

If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.

Are Consumers Still Consumers?

Jim Joseph | Posted 03.23.2015 | Business
Jim Joseph

I don't think we should call them consumers anymore. Sure, they consume our products, but they are so much more important that to us than just that. They participate in our brand, keeping it vital and relevant in their lives. They make our brand, well, our brand.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Internet Sensations Explain How to Go Viral

Sajeel Qureshi | Posted 03.18.2015 | Small Business
Sajeel Qureshi

Viral marketing is the fastest and quickest way you can spread a message. Just ask Justin Bieber. But for every hit content piece that goes viral there is an Internet dump of content that got discarded or deemed irrelevant because no one saw it.

The Case For Connection

Tamara Romeo | Posted 03.17.2015 | Small Business
Tamara Romeo

Social media, in all of it's various forms, provides ways to build relationships with people in your extended network. For those of us who have businesses of our own, it's also a way to build your brand, communicate your purpose, showcase your unique differences, and sometimes, Lord forbid, even have a little fun.

#WeWashing: When "Sharing" Is Renting and "Community" Is a Commodity

Lee-Sean Huang | Posted 03.26.2015 | Technology
Lee-Sean Huang

Based on terms like whitewashing and greenwashing, WeWashing is when corporations, brands and other groups use the language of "sharing" and "community" to describe what are essentially capitalist commercial transactions.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 03.12.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

Find Your Business's Voice Before a Parody Account Does

Deborah Sweeney | Posted 03.09.2015 | Business
Deborah Sweeney

If Arby's themselves tweeted with self-deprecating, dark humor, I'm not sure if they'd get the same following. People who follow and respond to Nihilist Arby's aren't necessarily Arby's food fans.

Women in Business Q&A: Sue Fabian, General Manager, umbrellabrand

Laura Dunn | Posted 03.07.2015 | Business
Laura Dunn

Sue Fabian began her illustrious career in retail as a consultant working behind the counter for Estee Lauder. A position she feels that everyone working in the Retail industry should fulfil at least once.

How to Use Contests to Build Your Brand

John Rampton | Posted 03.05.2015 | Business
John Rampton

From caption contests to photo competitions, the power of contests generates buzz, engagement, and traffic.

4 Things Michael Jackson Knew About Content Marketing

Sajeel Qureshi | Posted 03.11.2015 | Small Business
Sajeel Qureshi

What comes to your mind when you think of Michael Jackson? Entertainer? Definitely, controversial? Probably, content marketer? Absolutely.

10 Things I Know for Sure About Book Marketing

Fauzia Burke | Posted 03.03.2015 | Books
Fauzia Burke

Sometimes we are all so busy and our heads are racing to the next meeting or work project, and we don't get present or appreciate the conversations we are having in the moment. Value every conversation and every person.

10 Vital Things Branding Can Do For You And Your Business

Tamara Romeo | Posted 02.27.2015 | Small Business
Tamara Romeo

The truth is, branding is serious strategic business. A good brand doesn't just happen, it's developed with careful focus, deep insightful thinking and lots of creative gusto.

3 Reasons Why Every Employer Needs to Focus on Employer Branding

Nando Rodriguez | Posted 02.26.2015 | Business
Nando Rodriguez

Employer branding may seem like the latest buzzword whispered around town, but those of us in the talent management game have been executing these tactics for several years and attracting the best talent to our organizations in the process.

Ménage à Trois of Social Media: 3 Super Tools to Improve Your Social Influence

Kim Harris | Posted 02.25.2015 | Technology
Kim Harris

While I jest, social media is a powerful force in marketing your business brand, and when done right, can have a positive impact on your social influence.

4 New Rules to Client Engagement - An Interview with Sergio Garcia

Stacey Alcorn | Posted 02.24.2015 | Business
Stacey Alcorn

The way people consume media is changing at a rapid pace. What was once magazines, newspapers, television, and radio is now streaming TV, blogs, and podcasts. The old rules for reaching customers are no longer relevant.

Can Brands Be Enlightened?

Nick Seneca Jankel | Posted 02.24.2015 | Business
Nick Seneca Jankel

Strategic brand management is a well-advised and profitable route. If a brand can capture the hearts and minds of its hard-to-please consumers and, even better, harness a 'spirit of the times', it will benefit from commitment, passion and even advocacy.

How to Make Your Brand's Voice More Meaningful

Liz O'Neill Dennison | Posted 02.18.2015 | Business
Liz O'Neill Dennison

In marketing, how you communicate is often more important than what you communicate.

4 Tips for Measuring the Impact of a Brand Event

Amanda Slavin | Posted 02.18.2015 | Business
Amanda Slavin

This is the question that keeps many entrepreneurs up at night. Impact can mean many things. It can mean a positive impact on the world, a financial impact on your wallet, or a strategic advance for a client.

An Interview With Seth Berkowitz | How the Founder of Insomnia has Revolutionized The College Experience Armed Only With Cookies

Rajat Bhageria | Posted 02.17.2015 | Small Business
Rajat Bhageria

In his book Zero To One, Peter Thiel says that you should never open a restaurant since you'll just be one fish in a large pond. And that makes sense. You're probably not going to really "change the world" with a restaurant.