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Branding

From Wiener Dogs to 'Puppy Monkey Baby,' Super Bowl 50 Brands in Review

Stephen Rosa | Posted 02.10.2016 | Business
Stephen Rosa

Super Bowl 50 was a boring game. Most of its commercials were too. Like the poor guy in AstraZeneca's opioid-induced constipation ad, I kept longing for something truly big to happen, but I too was poop out of luck.

Evolving Your Brand? Look Inwards.

Janet Odgis | Posted 02.10.2016 | Business
Janet Odgis

No brand is static. Even if key elements, such as a logo, remain familiar over the course of decades--think of the iconic Nike swoosh, which has been around since the early 1970s--it must still change, even subtly, in order to stay fresh and grow.

What Peyton Manning Lost After Winning Super Bowl 50

Stephen Rosa | Posted 02.09.2016 | Sports
Stephen Rosa

By game's end, Peyton Manning had morphed from classy Super Bowl champion and future Hall of Famer into his dreaded alter ego: a cheesy pitchman I call Peyton Branding.

Barbie: The Evolution of an Icon and an Iconic Brand

Jim Joseph | Posted 02.09.2016 | Media
Jim Joseph

By now we've all heard the latest evolution of the new Barbie body shapes. Of course, as a marketer and a father, I applaud the move.

There Is No Reality, Only Perception With Your Career Brand

Caroline Dowd-Higgins | Posted 02.09.2016 | Women
Caroline Dowd-Higgins

As a career development and executive coach, I often work with people that brand products or services for an organization but have no real awareness of their unique professional brand and why it matters. It's time to take stock of your own brand and use it to achieve your career goals and tell your authentic professional story.

What's in a (Business) Name?

Danielle Sabrina | Posted 02.05.2016 | Business
Danielle Sabrina

Naming a business can seem like a daunting task, and it may not be something you want to spend a lot of time doing. But make no mistake - your business name can often be just as important as the quality of the products you make and the price at which you sell them.

How Authors Can Promote Their Books with Memes

Dorit Sasson | Posted 02.04.2016 | Books
Dorit Sasson

When authors think about promoting their book, they usually think how to get the word out online.

Technology vs. Promotions: Who Wins?

Brian Walker | Posted 02.04.2016 | Business
Brian Walker

As Americans, perhaps the only thing we love more than our football is our pizza. And on Sunday, those two loves will intersect in perfect gluttonous harmony during Super Bowl 50 for what's not only the biggest date on the NFL calendar, but the biggest day of the year for pizza delivery, to boot. 

Can a Few Good Brands Save Us All?

Tim Maleeny | Posted 02.04.2016 | Business
Tim Maleeny

As our trust in elected officials continues to plummet across the globe, more and more people are looking to brands -- and the companies behind them -- to make the world a better place.

An Iconic Charity Refits: Will It Save the Ship?

Joe Waters | Posted 02.03.2016 | Impact
Joe Waters

After starting telethon 1966, pulling the plug on it was the best thing that MDA ever did. Without the darkness, they would have never seen the stars they are now aiming for.

The Brands That Win

Damian Bazadona | Posted 02.02.2016 | Business
Damian Bazadona

In lieu of resolutions, I like to kick the year off by playing "forecaster." And no, not in a meteorological way. I like to consider the landscape a...

Newsflash: Forest Fires & Igniting Growth in Your Business

Megan K. McAvoy | Posted 01.29.2016 | Business
Megan K. McAvoy

In business, just like in nature, getting burnt can make room for new growth but only if you allow it. Scientists used to think that forest fires were purely bad for our national parks, but they learned and changed their mindset to better manage fires in order to create new growth.

Trade Secret: Create a Brand That is in Alignment With Your Values

Megan K. McAvoy | Posted 01.27.2016 | Business
Megan K. McAvoy

In business: YOU are your brand. You are your reputation. Be very clear on your values in business - they are like your moral compass & will in...

4 Little-Known Branding Strategies You're Probably Not Using

Neil Patel | Posted 01.27.2016 | Business
Neil Patel

Branding is an underused and underappreciated marketing technique. Everyone is familiar with branding, of course, i.e., brand identity. But few marketers are proactively extending their branding efforts to produce more effective marketing.

Chat for a cure: How Viber merges mobile messaging and community in support of ALS

Valeh Nazemoff | Posted 02.09.2016 | Business
Valeh Nazemoff

Did you take the ice bucket challenge to support ALS? If so, you found out that a bucket of cold water can hurt so good! At the height of ice bucket ...

3 Tips for Landing an Interview With a Podcaster

Catriona Pollard | Posted 01.25.2016 | Business
Catriona Pollard

The media world is becoming increasingly fragmented. While journalists still hold sway in mainstream media, podcasts are becoming a popular way for ni...

How to Market Authentically or 7 Ways to Showcase Your Talent and Attract Clients Your Way

Ellie Isacs | Posted 01.21.2016 | Business
Ellie Isacs

Are you an online entrepreneur? If I were to ask you how easy selling is for you, chances are a good 80 percent of you would frown upon the question and rather change the topic. As an online entrepreneur and personal brand, I too well know the discomfort when it comes to plain selling.

5 Successful Marketing Campaigns for Small Businesses

Genia Stevens, MBA | Posted 01.22.2016 | Business
Genia Stevens, MBA

Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity. Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.

9 Solid Ways to Repurpose Existing Blog Content Into New Media

Ryan Erskine | Posted 01.21.2016 | Business
Ryan Erskine

You spent all that hard work on your latest article, so don't stop there! You can't make an impact with your writing if nobody sees it.

4 Savvy Business Women Slay Their Way To Success

Lucinda Cross | Posted 01.20.2016 | Women
Lucinda Cross

Slaying your business begins with pushing through life's challenges, obstacles and setbacks. By pushing through you develop this untapped strength and tenacity that gives you access to higher levels of creativity and learn to consciously control your life in accordance with your desires, life purpose, and vision.

The Branding Battle of 2016

Mark Silva | Posted 01.20.2016 | Politics
Mark Silva

Trump, Bush and Clinton all came of age in the early or late '60s, which really was all about branding. Politically, it was all about equality -- for African-Americans, women, farmworkers and more. In 2016, the narrator might say, may the best brand win.

Intimate Brands Explained

John P. David | Posted 01.18.2016 | Media
John P. David

We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day, then you have an emotional connection of some depth.

Arial again? Limitations That Affect the Brand

Janet Odgis | Posted 01.12.2016 | Business
Janet Odgis

Consistency is the most important thing to a brand. But for large companies (with hundreds or even thousands of employees) brand consistency is a di...

Meet Pablo Rochat, the Creative Genius Behind Ridiculously Viral Marketing Stunts

Sriram Krishnan | Posted 01.13.2016 | Arts
Sriram Krishnan

"I'm always interested in finding new technologies and giving them unexpected applications. It turns out that the press likes talking about silly products just as much as seriously useful ones."

Do Your Emails to Friends Feel Foreign?

Jon Colgan | Posted 01.08.2016 | Business
Jon Colgan

"Greetings and good tidings, I am Prince Ibraham Babatunday, and..." We all, at one point or another, have been on some Nigerian scammer's email li...