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Branding

Alphabet Soup

Marc Hershon | Posted 08.28.2015 | Business
Marc Hershon

Google's proven, in a genius move, that you don't have to be a branding genius to come up with a simple, effective name with impact. (Although it help...

3 Parts of Business Every Entrepreneur Needs to Understand

Debra Carpenter | Posted 08.28.2015 | Business
Debra Carpenter

Whether you need to get better at learning how to source investment capital, increase the sales of the firm, brand your business, or talk to clients, there are plenty of areas to focus on to polish your entrepreneurial skills.

The Small Business Guide to Creating a Perfect Logo

Casey Cavanagh | Posted 08.26.2015 | Business
Casey Cavanagh

Your logo should reflect your brand's identity and purpose, not just your personal taste and preferences. Relatively speaking, you have a limited space to work with, so each element and attribute -- from the colors to the shape to the text -- needs to serve a specific purpose.

Is Social Media Worth the Risk for Small Businesses?

Debra Carpenter | Posted 08.25.2015 | Business
Debra Carpenter

As a small business, you might have heard horror stories about social media. For every story about a waitress funding a wheelchair for her father after paying for a fire fighter's breakfast, there are many more stories about business owners behaving badly and their reputation being trashed online.

Beware of Social Media Backlash

John Foley | Posted 08.25.2015 | Business
John Foley

Social media might yet be the new "town square." However, its reach goes far beyond the town, to encompass the globe. Understanding how to manage a company in this new reality has become one of the most important roles for all CEOs and marketers.

Give Your Prospects Some TLC -- Thought Leadership Content

John Bowen | Posted 08.25.2015 | Business
John Bowen

All entrepreneurs want to get their branding message out and attract more customers. But traditional hard-sell techniques no longer cut it with ever-more cynical consumers.

9 Ways to Strengthen and Protect Your Online Credibility

Chester Goad, Ed.D. | Posted 08.21.2015 | Business
Chester Goad, Ed.D.

You may not realize it but if you are engaged in social media you are building a reputation. In fact you are quite possibly building one that will last a lifetime.

3 Keys for Building a Powerful Online Persona

Jamilah Corbitt | Posted 08.21.2015 | Business
Jamilah Corbitt

As an executive living in the digital age, communicating your value is an essential task if you want to establish yourself as a credible authority and build trust with potential customers.

Afraid to Go Out? Staying In-house Isn't for Everyone.

Janet Odgis | Posted 08.21.2015 | Business
Janet Odgis

When is building a design team the right move for your company? Some marketing firms embrace the idea of building an in-house design team, rather than working with an outside agency. Those firms believe that having designers under their roof will translate into significant cost savings.

The Do's and Don'ts of Repositioning Your Brand

Richard Lorenzen | Posted 08.21.2015 | Business
Richard Lorenzen

Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.

A Brand Mogul Straight Outta Compton

Greg Portell | Posted 08.18.2015 | Entertainment
Greg Portell

Brands need to clearly articulate their definition of quality and remain true to that vision. Theoretically, every piece of content represents someone's "best effort". Critics remind us that this is a highly subjective definition. Dr. Dre applies the theory of quality in a pragmatic business context.

Wanted: Someone Who's Never Done This Before

Tim Maleeny | Posted 08.17.2015 | Media
Tim Maleeny

A quick look at the worlds of politics, advertising and journalism suggest that Oscar Wilde was right when he said, "Experience is just the name we give our mistakes."

Personal Branding Attempt Sends Twenty-Something Into Identity Crisis

Becky Brinkerhoff | Posted 08.14.2015 | Business
Becky Brinkerhoff

Personal branding--it's not exactly easy for an early twenty-something. Putting yourself out into the world is terrifying enough. Trying to put together a packaged version of yourself when you're still trying to figure out who you are is even harder.

Straight Outta Compton: A Private Q&A From Which Everyone Can Learn

Lauren DeLisa | Posted 08.13.2015 | DC
Lauren DeLisa

Straight Outta Compton, which documents the rise and ensuing events of the legendary rap group N.W.A. is not only being lauded for the well-crafted film, but also the manner in which the promotional campaign tactics have taken a life of its own.

Everything From A to Z: Google Creates a Winning Brand Platform With Alphabet

Ira Kalb | Posted 08.13.2015 | Technology
Ira Kalb

The fact that Google has chosen to name its hold company Alphabet enables Google to widen out its corporate brand platform to accommodate virtually any type of product without harming the Google brand. Here are just a few of the benefits.

Social Media Don'ts: The Walking Dead Style

Samantha Cangelosi | Posted 08.13.2015 | Business
Samantha Cangelosi

People will follow your page if you are providing them with interesting content that plays on their emotional heartstrings. After you have gained trust and respect in their eyes, then it's okay to promote what you are up to, but don't bombard!

How to Effectively Brand Yourself -- Regardless of Your Budget

Casey Cavanagh | Posted 08.12.2015 | Business
Casey Cavanagh

A brand is not just a logo; it's a reputation. It's a way to attract and communicate with your audience. Because people are often exposed to your brand before actually interacting or doing business with you, it also acts as a way of setting expectations.

How Building a Brand Like Starbucks Sparks Business Growth

​Jackie Nagel | Posted 08.11.2015 | Business
​Jackie Nagel

How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty? They've mastered the art of creating a brand that resonates.

The Story That Sells Itself

Janet Odgis | Posted 08.10.2015 | Business
Janet Odgis

The idea that marketing your company might be, at root, no different than marketing pasta or detergent or auto insurance might strike you as heresy. Yet the questions a marketer needs to ask in each case are the same.

The Greatest Marketing Executive You'll Probably Never Meet

Damian Bazadona | Posted 08.10.2015 | Business
Damian Bazadona

I traveled far and wide and low and high to find the greatest marketing executive to ever walk the earth. No, I won't tell you the person's name.

Physics of Marketing: Portals and Branding

Ira Kalb | Posted 08.05.2015 | Business
Ira Kalb

In developing brand identities for companies and products, marketers do their best to penetrate buyer brains. How? They create marketing instruments such as names, logos, slogans, jingles and mascots to do what is analogous to non-invasive brain surgery.

Branding: Familiarity Breeds Contentment

Janet Odgis | Posted 08.03.2015 | Business
Janet Odgis

What's in a name -- and a logo? Plenty. Your company's core identity, for one. Your name and logo (your branding, taken together) represent the first glimpse potential customers get of you, and longtime customers take comfort in the stability and reassurance your branding confers.

The Low Self-Worth Epidemic for Women Entrepreneurs (and How Personal Branding Can End It)

Sherry Mirshahi-Totten | Posted 07.29.2015 | Business
Sherry Mirshahi-Totten

Now more than ever, establishing your personal brand is critical to your business. It doesn't matter whether your goal is to make more money or to make a difference (or both): if you aren't avidly working on your personal brand, you are losing out.

How a Twitter Feud Has Boosted Both Nicki Minaj and Taylor Swift's Brands

Richard Lorenzen | Posted 07.28.2015 | Business
Richard Lorenzen

Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.

What Politicians Can Learn From A Bottle of Beer

Tim Maleeny | Posted 07.27.2015 | Entertainment
Tim Maleeny

Experienced pollsters will tell you that the best indicator of which candidate will ultimately win an election is the question: which candidate would you rather have a beer with?