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Public Diplomacy: "Out" for the U.S., "In" Overseas?

John Brown | Posted 05.25.2011 | World
John Brown

China and India's public diplomacy activities have grown extensively in our new century, even as the United States is seemingly abandoning the foreign policy tool.

Video: Visible Measures Has New Tool to Measure Impact of Branded Videos

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are ea...

Five Ways Corporate Bloggers Can Use Twitter Blackbird Pie

Tom Johansmeyer | Posted 05.25.2011 | Business
Tom Johansmeyer

Twitter's new Blackbird Pie feature allows you to embed tweets in blog posts with a similar look to Twitter. Let's take a look at a few ways it can be used in a social media marketing setting.

The Re-Positioning Tango

Mike Lux | Posted 05.25.2011 | Politics
Mike Lux

Self-identified liberals are an important part of the Democratic base, but they sure aren't the only part, or even the biggest one. Most African-Americans, who voted 90% Democratic, do not describe themselves as liberals. Neither do most Hispanics.

Nationalizing the Election in a Bad Year

Mike Lux | Posted 05.25.2011 | Politics
Mike Lux

Democrats really need to spend some serious time rethinking how they operate in the down cycles, and how they can promote and defend their brand every single election.

WATCH: ARTISTIC INFLUENCE: 'The Influencers' Of Pop Culture On Beautiful Decay

Posted 05.25.2011 | Arts

Artists aren't often eager to talk about how they get their inspiration. Maybe it comes from mistrusting the press or wanting to preserve trade secret...

How to Save Money on Web Design

Peggy McColl | Posted 05.25.2011 | Business
Peggy McColl

Do you want to get the website of your dreams without paying a fortune for it? That is not a rhetorical question. If you want a web designer to in...

How to Mine the Gold of Internal Criticism

Peggy McColl | Posted 11.17.2011 | Healthy Living
Peggy McColl

Through my Coaching You to Success program I have had occasions to counsel clients on how to improve their products and services based on customer fee...

Authors: Why You Aren't Getting Noticed on Facebook

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

Amy Porterfield kindly agreed to sit down with me and share the details of how authors can increase their exposure on Facebook.

The Question That Answers Everything About the Election (and America, too)

Marty Kaplan | Posted 05.25.2011 | Politics
Marty Kaplan

The number one most favored brand among Democrats appears nowhere among the top ten most favored brands among Republicans. Ditto the reverse.

The Personal Branding Paradox: Being Nobody

Marc Lesser | Posted 11.17.2011 | Healthy Living
Marc Lesser

It is likely that what we take for granted as a "self" does not exist. And since your brand is intertwined with other people's perception, there is no one perception that defines you.

The Folk Hero Franchise: Marketing the Chilean Miner Brand

Linda Kaplan Thaler and Robin Koval | Posted 05.25.2011 | Business
Linda Kaplan Thaler and Robin Koval

Those miners just hit the majors when it comes to global marketing. Right now, a Chilean miner has as much branding and endorsement potential as LeBron James.

The Gap's New Logo

Marka Hansen | Posted 05.25.2011 | Business
Marka Hansen

Without a lot of fanfare, we introduced a new logo on our site, and I wanted to take this opportunity to explain our thinking behind this decision.

Hypocritical Brands: The Health Insurance Industry Takes Home the Gold

Donna Flagg | Posted 05.25.2011 | Business
Donna Flagg

My health insurance company has the temerity to thank 'their valued customers,' for choosing them, when in truth said customers really don't have much of a choice at all.

The Mad Men Are Dead -- Long Live Engagement

Brett King | Posted 05.25.2011 | Technology
Brett King

In October 1994, HotWired made history by placing on their website the very first banner ad for none other than AT&T. That may not have seemed significant at the time, but it represented a very significant shift in advertising modality.

Online Ads: Can They Ruin Your Reputation?

Susan Harrow | Posted 11.17.2011 | Healthy Living
Susan Harrow

Everything you do, say, are and think from your words to your website add up to the message you give to the world.

WATCH: FILM: A Roundup Of Neglected Indie Gems

George Heymont | Posted 05.25.2011 | Arts
George Heymont

Back in 2004, when Sideways suddenly became everybody's favorite indie film, I thought it was a reasonably nice movie that failed to live up to the am...

"Getting" Social Media Before Jumping on the Bandwagon

Amy Chan | Posted 05.25.2011 | Business
Amy Chan

If you're a company that's riding on the social media bandwagon, make sure you have the people in place who have creativity, an understanding of new media, and a voice and tone that is inviting to a broad audience.

The Number One Secret to Marketing -- Both Online and Offline

Michael Tasner | Posted 05.25.2011 | Business
Michael Tasner

There is one, overarching secret that applies to all businesses, and works for everyone. Everything comes back to relationships. Here are 3 keys to help build profitable relationships.

I Learned Everything on My Summer Vacation

Richard Laermer | Posted 05.25.2011 | Media
Richard Laermer

The incessant rolling hype-machine in unexpected places gave me pause. Is the meaning of life a constant stream of nonsense from our sponsors?

Point. Click. Donate. (Repeat)

Claire Wasserman | Posted 05.25.2011 | Impact
Claire Wasserman

Affecting lives and helping others has never been so easy. The mere click of the mouse yields extraordinary power as websites such as Kickstarter can make anyone with access to a computer a donor.

You Are an Expert If I Say You Are

Ari Herzog | Posted 05.25.2011 | Business
Ari Herzog

Let's answer the "Am I an expert?" question once and for all. If I say you are an expert, you are. If this or that person groups you with other experts to answer a question, don't deny your inclusion. Don't make excuses. Smile widely and accept it.

Blinded By Their Own Product: Starbucks Is Losing Its Buzz

Simon Sinek | Posted 05.25.2011 | Business
Simon Sinek

Starbucks was founded with a clear sense of Why - that purpose, cause or belief that goes beyond the products we make or the services we offer. At its...

Fast Company's Influence Project Is About to Burst Every "Social Media Guru's" Bubble

Courtney Boyd Myers | Posted 05.25.2011 | Media
Courtney Boyd Myers

In case you needed one more virtual assurance that you have online friends, Fast Company has introduced "The Influence Project," an attempt to produce a quantitative social media metric.

Gatorade's Rebranding: So Confusing It Requires A New Ad To Explain It

DailyFinance | AIMEE PICCHI | Posted 05.25.2011 | Business

If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not onl...