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Be a Unicorn: The Ultimate Guide to Marketing Your Startup Like a Pro

Lauryn Ballesteros | Posted 01.23.2014 | Business
Lauryn Ballesteros

Marketing is not always about what we as consumers need, but what we deeply desire. You need to be unique and compelling to be noticed. But how can you do that? The closer you get to your "why," the more distinct your position in the marketplace and the more memorable you become.

Four Lessons Puffy Taught Me About Branding

Marc Ecko | Posted 01.23.2014 | Business
Marc Ecko

How, exactly, do you become a household name? What's the road map? Who are the benchmarks? Who's the best at influencing how people are made to feel?

Personal Branding: It's Not About Self-Promotion, It Is a Leadership Imperative

Adele Gulfo | Posted 11.30.2013 | Business
Adele Gulfo

When you live your Personal Brand, you are being true to yourself; and that comes through when you're interacting with others -- colleagues, other leaders and stakeholders.

Wharton Has an Image Problem

Adam Grant | Posted 11.30.2013 | Business
Adam Grant

I quickly realized that Wharton stood for more than finance. So if finance wasn't the common denominator, what was it?

Unlabel: 5 Prescriptions for Authenticity

Marc Ecko | Posted 11.29.2013 | Business
Marc Ecko

My name is Marc Ecko and I've been an artist and a builder of brands my whole life. I'm a white Jewish kid from New Jersey who was able to create a company based on the ethos of hip hop. From the packaging on the outside, I suspect i did not quite "look the part." How did I do it?

Discover the Next Advance in Social Analytics

Jure Klepic | Posted 11.27.2013 | Business
Jure Klepic

One problem influence measurement platforms run up against is the fluid nature of social media. A topic may be trending one day, someone may be popular the next, or themes may change almost hourly. By the time a marketer develops a response, the social universe has moved on.

Burnishing the Brand in Higher Education

Debra Townsley | Posted 11.27.2013 | College
Debra Townsley

For an institution of higher learning, branding may look a bit different, yet it is no less important to the perception among the school's various constituents, including current students, prospective students, alumni and residents in the surrounding community.

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

4 Steps to Build Brand Awareness Through Storytelling

Jonah Sachs | Posted 11.26.2013 | Small Business
Jonah Sachs

As the media landscape continues to evolve, audiences are gaining more and more control over the information they view and share. To remain relevant, brands need to know how to tell compelling stories to reach them.

Branding Goes Big

Tom Silva | Posted 11.26.2013 | Business
Tom Silva

In the striking Kate Winslet film, Little Children, there's a scene where her husband is questioned about his job at a marketing firm. "No," he corre...

How Are Your Employees Affecting Your Brand?

Marilyn Nagel | Posted 11.23.2013 | Business
Marilyn Nagel

While new customers were once thought of as the lifeblood of successful companies, current customers and customer loyalty has become more valuable than ever in our age of social media.

5 Ways to Get Noticed for all the Right Reasons

Erica Dhawan | Posted 11.23.2013 | Business
Erica Dhawan

Being smart about your connections with others can have a real impact on your success in the workplace. Whether you are trying to get hired, make the most of your network, or make work feel more meaningful, these steps will help you stand out of a crowd and tap into your own potential for growth.

How to Market Your Book

Rana Florida | Posted 01.30.2014 | Business
Rana Florida

If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.

7 Things Happen to You When You Are Completely Honest

James Altucher | Posted 11.19.2013 | Business
James Altucher

Honesty is about the scars. It's about the blemishes. But it's more than just bragging about failure, which could be a form of ego. It's about truly helping people.

Brand Building: Connecting With Consumers Through Social Media

Jose Costa | Posted 11.19.2013 | Business
Jose Costa

Social media affords us a great opportunity, the ability to build relationships directly with consumers. It's something no amount of media targeting has been able to achieve.

The Day That Branding Died

Kellie Cummings | Posted 11.13.2013 | Business
Kellie Cummings

During the financial crisis, brand promises were broken amidst a dearth of accountability. When Lehman Brothers fell and set off a chain of reactions that threatened the global economy, business leaders focused on operations and overlooked their customers' emotional experiences.

Be Good -- and Protect Your Rep

Steve DiFillippo | Posted 11.12.2013 | Business
Steve DiFillippo

Ultimately, any business is replaceable. Even yours, my friend. So do what I always try my best to do: Be good, and protect your rep!

Corporate Self-Promotion on 9/11 Was Worse Than Ever This Year

Holly Brockwell | Posted 11.12.2013 | Business
Holly Brockwell

How many times do we have to say "don't slap your brand all over tragedies"? How many times do we have to ask who approved using mass grief to sell products? How many more times?

Is Your Brand A One-Night Stand?

Merry Carole Powers | Posted 11.12.2013 | Business
Merry Carole Powers

Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.

Where's the Community in a Platform?

Tomos Evans | Posted 11.11.2013 | Technology
Tomos Evans

By playing to a select audience of paying advertisers, Facebook is undervaluing their true strength: a membership of over one billion individuals.

5 Benefits of Personal Branding for Authors

Fauzia Burke | Posted 11.10.2013 | Home
Fauzia Burke

The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.

404: Yahoo's Search For Its Identity Not Found

Ken Kilpatrick | Posted 11.09.2013 | Business
Ken Kilpatrick

Choosing a logo as a foundation to build the brand in the midst of a do-or-die turnaround campaign is akin to building a house on sand. It is not going to stand. Yahoo's distracted and misdirected branding focus may have gotten the pundits talking, but it hasn't nor will it solve the company's woes.

Corporate Blind Spots: Is Your Brand Suffering?

Sara Canaday | Posted 11.09.2013 | Business
Sara Canaday

Do your customers think of your company as a source or a partner? Do they understand what your company stands for beyond the products or services you sell?

What Should Christians Do to Change Their Perception?

Phil Cooke, Ph.D. | Posted 11.05.2013 | Religion
Phil Cooke, Ph.D.

Without the Christian community altering their historic principles, or tossing them out altogether, what do you think are the five most important things Christians could do today that would start to change your perception?

5 Tips for Choosing the Best Domain Name

Tom Lowery | Posted 11.03.2013 | Business
Tom Lowery

What's more important than the design of a new website? As someone said, words have meaning and names have power. This is becoming more and more important in the age of internet marketing and branding development.