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Marketing: How to Make All the Right Moves in 2016

John Foley | Posted 10.12.2015 | Business
John Foley

Savvy chess players -- like savvy marketers -- know that in order to win, they've got to keep their competition guessing. Yet every year, when it comes time to discuss next year's game plan, many companies simply dust off last year's marketing plan and call it good.

5 Email Marketing Tips for Beginners | Posted 10.08.2015 | Business

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

Eight Tips to Master Any Conference

Margaret Molloy | Posted 10.07.2015 | Business
Margaret Molloy

I believe business people can be divided into two groups: those who are energized by conferences and those who are depleted by them. I'm firmly in the first camp.

7 'Tips' to Become a Better Creative Problem-Solver

Ulli Appelbaum | Posted 10.06.2015 | Business
Ulli Appelbaum

We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas. So what can we do to overcome these biases and boost our creative problem-solving skills?

The New Wave of Collaboration

Amanda Goldman-Petri | Posted 10.06.2015 | Business
Amanda Goldman-Petri

Gone are the days that business owners brainstorm how to "beat the competition." If you want a formula for long term business success and seamless scalability, collaboration is the new wave.

Why Design Is Essential to Human Happiness

Janet Odgis | Posted 10.05.2015 | Business
Janet Odgis

For me, design encompasses the experiences of seeing, tasting, touching, hearing, smelling and feeling. If that wasn't enough, it also filters through everything we think, remember, and repeat. To put it simply, design is no only how something looks but how it works, and what it enables.

Calling CMOs: The Best Way to Foster Innovation

Margaret Molloy | Posted 10.02.2015 | Business
Margaret Molloy

Every year, companies spend countless hours and dollars determining how to build a culture of innovation.

Video: A Secret Weapon For Marketing Teams?

Scott MacFarland | Posted 10.01.2015 | Business
Scott MacFarland

Video, which has been around for quite a long time, has continued to change with the times. It's not just that linear went non-linear; that was decades ago. It's not just about convergence with the Internet either. It's about today's customer; what they want to watch, when they want to watch it and how they want to watch as well.

6 Tricks to Design the Perfect Logo

Shane Paul Neil | Posted 10.01.2015 | Business
Shane Paul Neil

Your logo is one of the most important pieces of your brand. It can bring to mind not only your company name, but also your entire brand personality with just one small picture. Your logo fits where words cannot, so creating one that is recognizable is key for flexible advertising.

Building A Brand Through YouTube

Natalie MacNeil | Posted 09.24.2015 | Business
Natalie MacNeil

By 2019, Cisco has predicted that 80% of all content consumed on the internet will be VIDEO. Yes, you read that right: 80 percent!

3 Ways Brands Can Market to Latin American Millennials

Sandy Rubinstein | Posted 09.24.2015 | Latino Voices
Sandy Rubinstein

The underling truth about marketing is that to be successful you need to create a one-to-one relationship with your target consumer. Yet when it comes to Latin Millennials you have additional layers in the considerations that must be addressed.

What Running a Lemonade Stand Teaches Us About Marketing Strategies

Audrey van Petegem | Posted 09.16.2015 | Business
Audrey van Petegem

So, why was it so successful? None of them just sat there waiting for people to stop. They engaged the passerbyers, even before they made that split second decision to stop and buy a glass.

How to Rebrand Your Startup: An Interview With Todoist's Head of Design

Phil Simon | Posted 09.16.2015 | Business
Phil Simon

I've long railed against e-mail as a "collaboration" tool. With so many balls to juggle, it's never been more essential for us as employees and indivi...

GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

Does Cannabis Need a Corporate Makeover?

Alex Thiersch | Posted 09.15.2015 | Business
Alex Thiersch

This is a time of real change in the legal cannabis industry. Just in the last year we've made many business inroads and technological innovations that have stoked already red-hot growth.

The Marketing Genius of Brand the Donald

Marian Salzman | Posted 09.14.2015 | Entertainment
Marian Salzman

For any serious student of marketing and media seeking a perfect pop culture storm, I give you the man currently dominating the race to be the U.S. Republican Party's 2016 presidential candidate.

What the Great Depression Can Teach Us About Marketing

Debra Carpenter | Posted 09.10.2015 | Business
Debra Carpenter

Even in times of hardship, companies can brace themselves for impact and continue to offer excellence to their customers. Marketing strategies and techniques have grown and changed since the Great Depression, but these key elements are still spot-on tips for any marketing campaign.

How Good Customer Service Can Be Your Most Powerful Marketing Tool

Debra Carpenter | Posted 09.10.2015 | Business
Debra Carpenter

When we talk about marketing, we often talk about defining your ideal customer, creating great content, and making sure that the product you're selling delivers on your promises. But we don't talk enough about customer service and how exemplary customer service is an important element of successful marketing.

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2015 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

Education Should be Radical, Magical, Unruly and Beautiful

Steve Nelson | Posted 09.09.2015 | Education
Steve Nelson

DeBoer offers a messy but powerful indictment of the "corporatization" of higher education, bemoaning administrative bloat, glamorous facilities, glossy promotion, political correctness and much more.

How to Retire Your Husband Before 30 with a Near Million-Dollar Business

Li Lin | Posted 09.08.2015 | Small Business
Li Lin

When I first heard about Kimra Luna, I had heard of my fair share of rags to riches stories, but few were as inspiring as hers -- she not only went from welfare to almost millionaire in three years, but she was also able to retire her husband before 30.

Questions to Ask During Difficult Moments

Michelle Ghilotti Mandel | Posted 09.08.2015 | Healthy Living
Michelle Ghilotti Mandel

One way to energize and take great care yourself as you live through a heartbreaking experience, is to resist the human urge to ask why, and instead, ask what and how.

How to Discover Your Brand's Purpose

Janet Odgis | Posted 09.08.2015 | Business
Janet Odgis

Every entrepreneur and professional should ask themselves three simple questions: • What is their company's purpose? • Why is that purpose valua...

Alphabet Soup

Marc Hershon | Posted 08.28.2016 | Business
Marc Hershon

Google's proven, in a genius move, that you don't have to be a branding genius to come up with a simple, effective name with impact. (Although it help...

3 Parts of Business Every Entrepreneur Needs to Understand

Debra Carpenter | Posted 08.27.2016 | Business
Debra Carpenter

Whether you need to get better at learning how to source investment capital, increase the sales of the firm, brand your business, or talk to clients, there are plenty of areas to focus on to polish your entrepreneurial skills.