A good experience over Twitter is good for everybody. Twitter certification is about a smart company reaching out to their ecosystem to help deliver better, more satisfying customer experiences and we're glad to be a part of it.
Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.
If you have a message that you need to convey, it is your job to communicate that message in a style and format that will resonate with those to whom you are trying to speak. And in this respect, there is absolutely no difference between politics and business.
Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her.
Heather Marie is the CEO and Founder of 72Lux, Inc., a technology company creating a shoppable layer across digital content. Previously, she was member on the founding team at Affinity Labs, a digital media company based in San Francisco.
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable, nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
What does a designer want to do with endless white space? Create, of course. A designer by trade, Darrell is most excited about the need for technology and creativity to work together to deliver "consumable" experiences and services.
Sure, they want the babe and the Benz, but increasingly Millennial men are also aspiring to be great dads. For them, fatherhood is the supreme symbol of being a well-rounded achiever -- and Millennials desire nothing more than being well rounded!
Your Facebook 'Like' is worth $174.17. That's the average value social media specialists Syncapse places on each fan of a brand's Facebook page. If you think that's surprising, you're not alone. If you're overjoyed, don't mentally cash a dividend check just yet: That payout doesn't come for free.
A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.