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Brands Marketing

It's the Branding, Stupid!

Laura-Marie Töpfer | Posted 01.26.2013 | Impact
Laura-Marie Töpfer

People don't have relationships with products; they are loyal to brands. Without having a 'hook' and enough courage and persistence, it is difficult to turn a product into a successful brand.

The Relationship Between How You Feel and What You Buy

Naomi Troni | Posted 01.17.2012 | Business
Naomi Troni

Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.