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Millennials: The WHY Behind Favorite Brands

Melanie Curtin | Posted 07.25.2014 | Business
Melanie Curtin

Last week, we polled 150 Millennials about their favorite and least favorite brands. I was struck by a few common threads from within the data. There were patterns I found compelling, particularly given that this poll was unsolicited -- there were no dropdowns or menus to choose from.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Big Brother Brands

Marc Hershon | Posted 07.18.2014 | Business
Marc Hershon

Such companies exist in every industry. But what factors -- besides their seeming unquenchable desire to acquire other companies -- make us think that they are exhibiting Big Brother-ish behavior?

How Many Of These Iconic Cartoon Mascots Can You Actually Name?

The Huffington Post | Kate Bratskeir | Posted 07.14.2014 | Business

After all these years ... do you actually know the head Keebler elf's real name?

17 Slogans That Frankly Make More Sense Than The Real Ones

Clif Dickens | Posted 07.10.2014 | Business
Clif Dickens

Companies spend millions of dollars to make their products look ideal to consumers. But what if they stripped all of that away and told the truth?

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 07.09.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

Top 3 Things Millennials Want From Brands

Melanie Curtin | Posted 07.07.2014 | Business
Melanie Curtin

Millennials and their wants and needs can be elusive. Heck, most Millennials don't even know what constitutes a 'Millennial.' One definite, though, is that most brands want to reach Millennials.

Designer and Founder of J. Stark Chats About His American-Made, Timeless Pieces

JustLuxe | Posted 07.03.2014 | Style

Those with an affinity for classic movies might immediately recognize the name Jim Stark and associate it with James Dean's emotionally-charged char...

VidCon 2014- The Year Big Networks And Brands Said Yes To YouTube

Shira Lazar | Posted 07.02.2014 | Media
Shira Lazar

YouTube star and Maker Studios co-founder Shay Carl has been to VidCon every year, but 2014 has definitely been the game changer for him and his com...

Too Much Information!

Michael Ramah | Posted 06.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

Brands Give Their All for the 2014 World Cup

Jose Costa | Posted 06.24.2014 | Business
Jose Costa

As we find ourselves in the middle of global World Cup fever, I can't wait to see what brands have in store to continue to engage consumers, and what country will take home the cup.

Father's Day, As Marketed

Jim Joseph | Posted 06.17.2014 | Parents
Jim Joseph

It's time we take the glory of celebrating Dad on Father's Day and give him equal credit all year long, just like we do moms.

Keeping Up With Consumers: Shoppers Shop for That Unique Experience

Sabine Kobayter | Posted 06.18.2014 | Business
Sabine Kobayter

Do you really know who your customers are? What do they look like, and where do they live? To stay competitive and interesting, stores now need to give shoppers a good excuse to drop by.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 07.28.2014 | Business

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

Your Brand Is Not the Hero of the Story

Shawn Amos | Posted 07.28.2014 | Business
Shawn Amos

Brands are the new Hollywood, but they need to brush up on their storytelling skills and trust that the strength of their convictions will lead people to their products.

100 Days to Define Branding

Sarah Fudin | Posted 06.18.2014 | Business
Sarah Fudin

"What is that?" -- or a polite nod -- are common reactions when I explain that over the past eight months I've been working toward my Master's in Bran...

Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 06.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 4

Clif Dickens | Posted 06.07.2014 | Business
Clif Dickens

honest slogansApril showers bring more Honest Slogans. Here is my fourth installment of Honest Slogans for popular brands.

The Importance of Voiceover in the Digital Age: Interview With Joan Baker

James Grundvig | Posted 06.02.2014 | Entertainment
James Grundvig

How important is it today to have a human voice speak in a TV advertisement over a digital one? For the man who gave legs to AOL's memorable, "You'v...

Dishonest Slogans

Clif Dickens | Posted 06.01.2014 | Business
Clif Dickens

After being tipped off by a subscriber to my Honest Slogans site, it appears that someone has created a counterblog entitled Dishonest Slogans that takes slogans I've created and makes them, well, dishonest as opposed to truthful.

Top 10 Trends to Emerge from SXSW 2014

Jonathan Hall | Posted 05.17.2014 | Technology
Jonathan Hall

Big brands need to gear up for the collaborative economy before it passes them by, and pay attention to four key shifts that will help them stay in touch.

JC Penney, Your "Tagline" Is Inside Out

Stephanie Michele | Posted 04.21.2014 | Business
Stephanie Michele

When I first heard JCPenney's new tagline "When it Fits, You Feel it," I was reminded of why I don't "fit" JCPenney. It is the same reason why I b...

The Super Bowl Creates Super Inspiration for Business Marketers

Heather Whaling | Posted 04.05.2014 | Small Business
Heather Whaling

Rather than simply spending $4 million for 30 seconds of in-the-moment hype, brands like M&M, Axe, Jaguar and Sodastream are using their Super Bowl advertisements -- and the corresponding hype -- to launch year-long integrated marketing campaigns.

Striking the Right Chord; Music and Marketing

Gail Federici | Posted 03.31.2014 | Business
Gail Federici

I love music. I was actually in the music business for about five years after we sold our hair care company in 2002, John Frieda PHC. It was a roller ...

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 3

Clif Dickens | Posted 03.30.2014 | Business
Clif Dickens