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Brands

Let's Make Business Personal Again

Amy Callahan | Posted 04.08.2015 | Business
Amy Callahan

Brands that cultivate their personal connections will not only create a competitive advantage with strong customer loyalty, they ultimately will be better positioned for long term success.

The 7 Biggest Mistakes to Avoid When Naming Your Business

Steve Cook | Posted 04.03.2015 | Small Business
Steve Cook

Choosing a name for your business is a crucial step in starting a company, and there are many mistakes you can make. A great business name is unique but easy to remember, and it should be able to carry your business into a profitable future.

What Binge-Watching TV Shows Means For Advertisers

Shruti Eva Saini | Posted 03.26.2015 | Media
Shruti Eva Saini

As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.

Dominated By Advertising: #Mydunkin Story

Joseph Sutton | Posted 03.24.2015 | Business
Joseph Sutton

If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.

Brands, Reputation and Passion

Chris Komisarjevsky | Posted 03.13.2015 | Business
Chris Komisarjevsky

Reeling from the tragedy and dealing with questions that may never be fully answered, Fernandes responded with passion and caring and found the courage to use a word that we rarely hear from a CEO: "love."

Everyone Thinks #TheDress Broke the Internet

Beverly Macy | Posted 02.28.2015 | Technology
Beverly Macy

Anything that's in the category of 'the eye of the beholder' is intriguing. Beauty, truth, wisdom, color -- all subjective to each individual. We're experiencing an individual phenomenon, collectively, in real-time. No one's right. Everyone's right, even if they disagree. WOW, that's unusual.

Can Brands Be Enlightened?

Nick Seneca Jankel | Posted 02.24.2015 | Business
Nick Seneca Jankel

Strategic brand management is a well-advised and profitable route. If a brand can capture the hearts and minds of its hard-to-please consumers and, even better, harness a 'spirit of the times', it will benefit from commitment, passion and even advocacy.

Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 02.20.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

From Uniform & Impersonal to Personalized and Targeted

Jonathan Hall | Posted 04.11.2015 | Business
Jonathan Hall

Sports consumption is inherently personal, and ESPN has leveraged this to provide greater relevance for their user and a greater audience for their own content.

2015 Grammy Awards, as Tweeted

Jim Joseph | Posted 04.11.2015 | Entertainment
Jim Joseph

I held my annual Twitter party during the Grammy Awards this week...we talked about the marketing for the most part, but we also got in lots of commentary on the celebs, and fashion, and in this case the music.

The Beauty of Aesop: A Story of Un-Branding

Dr. Alexander Haldemann | Posted 04.07.2015 | Business
Dr. Alexander Haldemann

When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body.

6 Fascinating Things You Didn't Know About Liquor Brands

Liquor.com | Posted 04.01.2015 | Taste
Liquor.com

Behind every great liquor brand is a great story.

Follow the Feels

Michael Ramah | Posted 03.31.2015 | Business
Michael Ramah

Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.

From Continuity to Disruption

Jonathan Hall | Posted 03.28.2015 | Business
Jonathan Hall

Brands have long stood for consistency......a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.

DeflateGate: Another Image Blow to the NFL That is not Likely to Hurt Its Business

Ira Kalb | Posted 03.28.2015 | Sports
Ira Kalb

They say that whatever doesn't kill you makes you stronger. That certainly appears to be true with the NFL. Over the past year it has been rocked by a series of brand-damaging events that have been magnified by media coverage.

Brands Go Digital for NFL Super Bowl XLIX

Beverly Macy | Posted 03.22.2015 | Business
Beverly Macy

Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to do what for their Super Bowl ad has become a spectator sport. It should be even bigger this year, and NBC is counting on it.

10 Steps to Building More Effective Brands

Ira Kalb | Posted 03.08.2015 | Business
Ira Kalb

The company has to have someone (inside or outside the company) that understands the branding process well enough to direct those who will be implementing communications strategies.

'Twas The Day After Christmas

Shruti Eva Saini | Posted 02.25.2015 | Business
Shruti Eva Saini

It's a common emerging theme -- unleashing products for a holiday in an accelerated non-sequential order (with so much Christmas stimuli in stores in November I often found myself wondering what happened to Thanksgiving) -- but who is causing and reinforcing this trend?

The Office Party From Hell

Michael Ramah | Posted 02.08.2015 | Media
Michael Ramah

This holiday season, let's remember that only amateurs get roaring drunk in front of their bosses, managers or clients. Much less a global audience of fans, followers, stakeholders, critics and commentators.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

Nutella Strategy and the Power of Complex Thinking

Markus Giesler | Posted 02.01.2015 | Business
Markus Giesler

Business schools used to be puppy mills for Nutella strategists. And because this led to a long list of economic and social problems, these days they work very hard to move outside of conventional marketing silos such as branding and consumer behavior.

What Is Branding? Not Reality Television

Adrian Kamalii | Posted 01.18.2015 | Business
Adrian Kamalii

Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.

How Sustainable Luxury Can Save The Planet

Soren Petersen | Posted 01.06.2015 | Business
Soren Petersen

Co-written by Dr. Gjoko Muratovski People care about themselves, their children, their animals and then the environment - in that order. Guilt, sha...

Strange Bedfellows

Michael Ramah | Posted 12.29.2014 | Business
Michael Ramah

From doxxing (releasing of personal information, including home address and telephone numbers) to death threats and coordinated campaigns of bullying and harassment, it seems that any dissent or disagreement -- no matter how measured or mild -- can be met with nuclear levels of anonymous, shadowy malevolence.

All Your Favorite Halloween Candy Is Made By Only 10 Corporations

The Huffington Post | Alissa Scheller | Posted 10.28.2014 | Business

Arguably the best part of trick-or-treating as a kid was when you got home, dumped your take on the floor and evaluated the night's haul. Maybe you so...