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Brands

Why Mercedes Did It Right: The Super Bowl Ad That Makes Boomers Want to Bond Instead of Bolt from a Brand

Nancy Berk, Ph.D. | Posted 02.09.2017 | Fifty
Nancy Berk, Ph.D.

Commercials are big business and a complicated mixture of creativity hits and misses-- and nowhere is that highlighted more effectively than during th...

How to Parter With Large Brands as an Entrepreneur

John Rampton | Posted 01.20.2017 | Business
John Rampton

As a small business owner, you might think that your business isn't "important" enough to work with large brands, but that couldn't be further from th...

Why Do Brands Hate Me?

Timo Kiuru | Posted 01.18.2017 | Business
Timo Kiuru

I'm a 34-year-old male with a wide range of interests, though I don't see myself as a loose millennial. In fact, lately I've been shocked when taking ...

If You Think Algorithms Help Your Brand, Think Again!

David Sable | Posted 01.09.2017 | Business
David Sable

In response to consumer pressure, some companies such as Kellogg's, BMW, Warby Parker and Allstate have issued guidelines not to allow their digital a...

7 Global Trends That Will Affect You Personally in 2017

Marian Salzman | Posted 12.29.2016 | Business
Marian Salzman

Our trend predictions for 2017 may be the most personal to date--personal as in very much pertaining to you. While the trends are global, they will be...

Two Brothers Join Together in Fight to Cure Blindness

Marisa Sanfilippo | Posted 12.15.2016 | Good News
Marisa Sanfilippo

In an effort to shop from socially-conscious brands this holiday season, I came across an interesting startup that caught my eye. Two Blind Brothers i...

5 Things Brands Need to Know About Winning in China's Beauty Industry

Chloe Reuter | Posted 11.23.2016 | Style
Chloe Reuter

When I studied at University in Beijing in the 1990s, my Chinese friends would always ask me to buy them "French perfume" when I traveled back to Euro...

Four Reasons Why Big Brands Hire Small Agencies

AJ Agrawal | Posted 09.01.2016 | Business
AJ Agrawal

When it comes to creative work, many people have the idea that a bigger agency is better. After all, the conventional wisdom says that with a big agen...

Infuse Your Brand With Emotion And Meaning

Janet Odgis | Posted 07.29.2016 | Business
Janet Odgis

In his business memoir "Onward: How Starbucks Fought for Its Life Without Losing Its Soul," Starbucks CEO Howard Schultz describes the role of merchan...

Building Olympic Brands Beyond The Games

Advertising Week | Posted 07.27.2016 | Business
Advertising Week

By Duncan Hall, Strategist & Ewan Ferrier, Creative Partner at Brand Union The Olympics is arguably the greatest institution in our culture. It repr...

Brands for Humans

Raphael Bemporad | Posted 07.27.2016 | Business
Raphael Bemporad

The role of brands in society must change. Here are five imperatives to stay relevant in a new marketplace and resilient for a new world. Like few t...

Cannes 2016 Shingerview: David Sable, Y&R

David Shing | Posted 07.14.2016 | Media
David Shing

"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would win, but it might have ta...

Brand Triage - Rescuing Your Brand When You Become "The Bad Guy."

Ken Carbone | Posted 07.14.2016 | Business
Ken Carbone

Fifteen billion dollars! Ouch! That's a painful penalty for even a global automotive giant like Volkswagen. The news of the US government's suit against the car company, brought for deliberately misleading customers about fuel efficiencies on their diesel-powered vehicles, was a chilling wake up call for companies in any regulated industry.

Cannes 2016 Shingerview: Amanda Richman, Starcom

David Shing | Posted 07.12.2016 | Media
David Shing

"I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again...

Cannes 2016 Shingerview: David Bell, Advisor/Investor

David Shing | Posted 07.11.2016 | Media
David Shing

"When the dominos in front of you seem to be falling of their own accord, chase them. When it seems like you have to push them hard, go the other way....

Cannes 2016 Shingerview: Deirdre McGlashan, MediaCom

David Shing | Posted 07.08.2016 | Media
David Shing

"When we stop being called digital people, we are actually going to have digital empowered marketing. It is the same thing about women and minorities ...

Cannes 2016 Shingerview: Bonin Bough, Mondelez International

David Shing | Posted 07.11.2016 | Media
David Shing

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Canne...

Cannes 2016 Shingerview: Ann Simonds, General Mills

David Shing | Posted 07.07.2016 | Media
David Shing

"Thank goodness we are at a place where all of the newness and discovery around how to reach whom on what device and at what time is starting to make ...

Cannes 2016 Shingerview: Matthew Luhn, Story Veteran, Pixar

David Shing | Posted 07.25.2016 | Media
David Shing

"People are always saying how important storytelling is, not just for film and TV, but for business as well. But what they really should be saying is ...

Cannes 2016 Shingerview: Marc Mathieu, Samsung

David Shing | Posted 07.06.2016 | Technology
David Shing

"More and more we are seeing a trend where people want immersive experiences .. it's not just here is my product buy it, it's here is my product experience it, play with it, immersive yourself in it."

Congratulations... It's a Content Studio!

Advertising Week | Posted 07.05.2016 | Business
Advertising Week

By Rob Gregory, President of Sales and Marketing, WhoSay Your Content Studio is Open For Business…Now What? Every other day, it feels like a brand...

Real Talk About Influencers And Marketers

Damian Bazadona | Posted 06.30.2016 | Business
Damian Bazadona

The exponential growth of social platforms and online communities blurs the line between what's a brand and who's a friend. Everyday people find fame on Vine, Instagram, Twitter, and Snapchat, and their fans and followers trust their opinions and recommendations.

Cannes 2016 Shingerview: Jess Glynne, Grammy Award Winning Artist

David Shing | Posted 06.29.2016 | Media
David Shing

"Music consistently inspires me. All different genres. Growing up listening to soul records, R&B, pop.. Life inspires me to write. People inspire me t...

Cannes 2016 Shingerview: Gary Vaynerchuk, VaynerMedia

David Shing | Posted 06.28.2016 | Media
David Shing

"I think you have people that are hardcore math and people that are hardcore art. I think they both matter tremendously, and the holy grail is when p...

Smart Airports Will Become the Hub of Brand Experience

Advertising Week | Posted 06.27.2016 | Business
Advertising Week

By Rubbi Bhogal-Wood, Group Business Director Airports & North, Primesight We can now binge watch an entire TV series the instant it’s released, bo...