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Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 04.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 4

Clif Dickens | Posted 04.07.2014 | Business
Clif Dickens

honest slogansApril showers bring more Honest Slogans. Here is my fourth installment of Honest Slogans for popular brands.

The Importance of Voiceover in the Digital Age: Interview With Joan Baker

James Grundvig | Posted 04.02.2014 | Entertainment
James Grundvig

How important is it today to have a human voice speak in a TV advertisement over a digital one? For the man who gave legs to AOL's memorable, "You'v...

Dishonest Slogans

Clif Dickens | Posted 04.01.2014 | Business
Clif Dickens

After being tipped off by a subscriber to my Honest Slogans site, it appears that someone has created a counterblog entitled Dishonest Slogans that takes slogans I've created and makes them, well, dishonest as opposed to truthful.

Top 10 Trends to Emerge from SXSW 2014

Jonathan Hall | Posted 03.17.2014 | Technology
Jonathan Hall

Big brands need to gear up for the collaborative economy before it passes them by, and pay attention to four key shifts that will help them stay in touch.

JC Penney, Your "Tagline" Is Inside Out

Stephanie Michele | Posted 02.19.2014 | Business
Stephanie Michele

When I first heard JCPenney's new tagline "When it Fits, You Feel it," I was reminded of why I don't "fit" JCPenney. It is the same reason why I b...

Marketers Do Best When Realizing All Money Is Green

Ronn Torossian | Posted 04.16.2014 | Business
Ronn Torossian

Many times when top company executives are separated they will detail two different company visions, which can spell trouble when company representatives talk to the press, or even to their own employees.

The Super Bowl Creates Super Inspiration for Business Marketers

Heather Whaling | Posted 04.05.2014 | Small Business
Heather Whaling

Rather than simply spending $4 million for 30 seconds of in-the-moment hype, brands like M&M, Axe, Jaguar and Sodastream are using their Super Bowl advertisements -- and the corresponding hype -- to launch year-long integrated marketing campaigns.

Striking the Right Chord; Music and Marketing

Gail Federici | Posted 03.31.2014 | Business
Gail Federici

I love music. I was actually in the music business for about five years after we sold our hair care company in 2002, John Frieda PHC. It was a roller ...

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 3

Clif Dickens | Posted 03.30.2014 | Business
Clif Dickens


Retail Chatter #5

June Haynes | Posted 03.25.2014 | Business
June Haynes

I've always told managers that a return can hold lots of value, so once you've assessed the situation, try everything in your power to make and keep the customer happy by honoring a return.

Brand Naked

Cory M. Baker | Posted 03.23.2014 | Business
Cory M. Baker

This week, I'm putting away my devices a bit more. I'm going to walk the streets, take the trains and ride the elevators with eyes wide open just to see what brands speak to me without even saying a word.

5 Ways to Energize Your Brand and Fuel Innovation

Scott MacFarland | Posted 03.03.2014 | Business
Scott MacFarland

Advice for the employee; leave the negative attitude at home. Come to work and bring inspiration with you. Cultivate fresh new ideas and share them with your co-workers.

6 Real People Behind Your Favorite Food Brands

The Daily Meal | Posted 01.23.2014 | Taste
The Daily Meal

From Orville Redenbacher to Marie Callender, from Wendy's to Mrs. Fields.

WestJet's Viral Miracle and the Year of the Emotional Brand

Kellie Cummings | Posted 02.25.2014 | Business
Kellie Cummings

As financial success becomes more commonplace, this emotional awakening will not go unnoticed by CEOs.

WATCH: 2014 Brand and Content Predictions

Shawn Amos | Posted 02.19.2014 | Technology
Shawn Amos

Consumers rule. That's the marketing lesson of 2013. But how will brands respond in 2014? To reach consumers next year, marketing content will need t...

Project Sunlight and the Journey to Intrinsic Values

Jules Peck | Posted 02.11.2014 | Business
Jules Peck

Unilever's innovative Project Sunlight platform has attracted lots of blogosphere attention and sometimes criticism. The headlines of the criticism ar...

WATCH: E-Sports Bring Brand Opportunities

Shawn Amos | Posted 02.08.2014 | Technology
Shawn Amos

Championships watched by millions and players with huge followings. Premium networks and Hollywood partnerships. Welcome to the world of watching othe...

Helping Brands Speak to That Secret Space Between Our Thoughts

Tom Troja | Posted 02.08.2014 | TED Weekends
Tom Troja

Simon Sinek's TEDTalk: "How Great Leaders Inspire Action" has over 13 million views. His focus is on answering the critical question for brands, society and people... The "WHY".

Why Apple Fans Will (Almost) Always Defend Them

Americus Reed II | Posted 02.07.2014 | TED Weekends
Americus Reed II

2013-01-18-TEDplayvideo.jpgPerhaps that's why I am so drawn to brands who communicate to me in those terms. Indeed I'm fiercely loyal to these brands. Why? These brands are part of my identity because their why is my who.

Burnishing the Brand

Michael Drew | Posted 02.05.2014 | Business
Michael Drew

Branding has become so important, and so important in representing our commercial stakes, that even the Hells Angels now make sure that their image remains pure, in a manner of speaking. The club sues often to protect how it is represented.

26 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 2

Clif Dickens | Posted 02.01.2014 | Business
Clif Dickens


WATCH: LinkedIn Woos Brands With Showcase Pages

Shawn Amos | Posted 01.25.2014 | Technology
Shawn Amos

LinkedIn's new content marketing play shows it knows how to get the right information to the right users. With Showcase Pages, an offshoot of Company...

WATCH: Brands May Benefit From YouTube Comment Changes

Shawn Amos | Posted 01.23.2014 | Technology
Shawn Amos

Some brands have been understandably reluctant to engage with fans on YouTube. Because let's be honest: YouTube comments have historically not been a ...

Seasoned Greetings

Robert J. Elisberg | Posted 01.23.2014 | Business
Robert J. Elisberg

On the homepage of Sunday's Huffington Post, they had an article here titled, "8 Brands with Religious Affiliations (Who Knew?!)" Number 4 on their list is In-n-Out Burger.