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On the Importance of Being Simple

Margaret Molloy | Posted 11.09.2015 | Business
Margaret Molloy

Brands from the airline industry to eCommerce are realizing this and focusing on simplifying the interactions offered to consumers, and all the while consumer expectations for a streamlined experience are rising, quickly.

10 Brands That Will Disappear In 2016

24/7 Wall St. | Jenny Che | Posted 11.02.2015 | Business

Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear, either through bankruptcies or because of mergers. Bankruptcies...

The Most Popular Brand In Each State

24/7 Wall St. | Jenny Che | Posted 10.23.2015 | Business

Marketing agencies make it a priority to identify the nation’s regional brand tastes — why people choose Coca-Cola over Pepsi, or Ford ove...

5 Email Marketing Tips for Beginners | Posted 10.08.2015 | Business

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

Brands Celebrate All Kinds of Dads

Jim Joseph | Posted 10.07.2015 | Parents
Jim Joseph

I'm also a big believer that brand marketing both reflects and inspires our popular culture. So you can imagine that as a marketer and as a dad, I'm thrilled with how brands have embraced the role of dad in the family.

Calling CMOs: The Best Way to Foster Innovation

Margaret Molloy | Posted 10.02.2015 | Business
Margaret Molloy

Every year, companies spend countless hours and dollars determining how to build a culture of innovation.

The Future of Brand Publishing and Content in Artificial Intelligence

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By Christine Fruechte, CEO, Colle+McVoy Recently, Chinese tech giant Tencent made the news (figuratively and literally) for a near-perfect piece of ...

Why It's Still Hard to Get Branded Video Right

Advertising Week | Posted 09.29.2015 | Business
Advertising Week

by Alex Kaminsky, SVP-Consumer Marketing, YP When done well, branded video is probably the most honest type of content you'll produce as a marketer....

GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

How to Discover Your Brand's Purpose

Janet Odgis | Posted 09.08.2015 | Business
Janet Odgis

Every entrepreneur and professional should ask themselves three simple questions: • What is their company's purpose? • Why is that purpose val...

What Brands Need to Know About Working With Influencers

Danny Wong | Posted 08.10.2015 | Business
Danny Wong

As humble individuals become viral phenomenons seemingly overnight, brands ought to understand what it means to work with an influencer and how to manage those relationships to ensure strong alignment between brand, creator and audience needs. Here are a few tips that may help.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Content Marketing Guide From the Best Content Director Awardee: Nic McCarthy

Jonha Revesencio | Posted 07.04.2015 | Business
Jonha Revesencio

Today, let's talk a bit more as to where content marketing is headed, what sort of background a content marketer should have to be able to better understand how it works and some tips to move forward.

My 2015 Brand Hero: Warby Parker

Tom Silva | Posted 07.09.2015 | Business
Tom Silva

They are doing almost everything right and studying them offers more lessons in how to launch a stellar brand than shelves of marketing theory and brand guides.

Does Your Brand Fit Like Cinderella's Glass Slipper?

Eduardo P. Braun | Posted 07.01.2015 | Business
Eduardo P. Braun

There is an enormous gap between the promise in the marketing message and the actual product or service delivered. I believe the key to solving this problem is going back to leadership and corporate culture.

Music and Marketing: Why Brands Need Bands

Danny Wong | Posted 06.23.2015 | Business
Danny Wong

In short, music brings people together -- and that's part of 1BAND 1BRAND's latest mission. In an effort to unite artist and brand communities, the company, along with co-sponsors GYK Antler, WeWork and GIMME DANGER! recently launched a series of live events across the country to "champion creative collaborations."

Feeling Pride, Times Two

Jim Joseph | Posted 06.16.2015 | Gay Voices
Jim Joseph

June is Pride Month and I have to say that I'm feeling a lot of pride myself this year. Seeing all the Pride flags up and down the streets of NY and LA (and other cities) just fill me with happiness.

Here Comes the Boom: 15 Things You Should Know About the Next Wave of Seniors

Martha T.S. Laham | Posted 05.26.2015 | Fifty
Martha T.S. Laham

If you're like many baby boomers, you possess an unfailing optimism about the future, while also waxing nostalgic about the past.

How Neuroscience Could Make Marketing Super Creepy

Fusion | Isha Aran | Posted 05.15.2015 | World

Ever felt exceedingly pleased with yourself after splurging on a luxury good? Blame marketers, who are becoming increasingly sophisticated a...

The Art of Being Alive Series: Why We Should All "Steal Time Back"

Adedayo Fashanu | Posted 05.11.2015 | Impact
Adedayo Fashanu

INTERVIEW WITH Garni Sohrabian, FOUNDER OF "STEAL TIME BACK", a company whose vision is to bring more oneness into the world by reminding it of the...

Standout by "Liking" them before they "Like" you. It's Basic #RonR!

Ted Rubin | Posted 05.07.2015 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But wh...

The Feminine Plural

Jonathan Hall | Posted 06.30.2015 | Business
Jonathan Hall

Today's women have little in common with the figure of the typical housewife who dominated the 80s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.

Social Media Is the New Quality Control

Ted Rubin | Posted 06.26.2015 | Business
Ted Rubin

If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your product, and sales will reflect your Advocates' delight.

Retailers, Don't Miss This Change to Facebook

Melanie Curtin | Posted 06.21.2015 | Business
Melanie Curtin

If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.

Let's Make Business Personal Again

Amy Callahan | Posted 06.08.2015 | Business
Amy Callahan

Brands that cultivate their personal connections will not only create a competitive advantage with strong customer loyalty, they ultimately will be better positioned for long term success.