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Brands

The Unexpected Sustainability of Gen Y

Kristin Heist | Posted 09.23.2014 | Impact
Kristin Heist

From an innovation perspective, one of the great things about Gen Y is that they have lowered the barrier for new ideas, products and services. And if they had a good experience, they touted in their own social groups - both online and off.

Here Are The Most-Googled Brands In Each State

The Huffington Post | Kevin Short | Posted 09.29.2014 | Business

Wisconsinites love their PBR and tech giants such as Microsoft, Google and Yahoo reign supreme on the West Coast, at least according to America's Inte...

17 Slogans That Frankly Make More Sense Than the Real Ones, Pt. 6

Clif Dickens | Posted 09.17.2014 | Business
Clif Dickens

It's that time of year once again, when women become obsessed with pumpkin spice lattes and men start downing amber ales in front of a campfire. Fall is fast approaching, and what better time than now to share a few more Honest Slogans?

The Most Cringeworthy 9/11 Tweets From Brands

The Huffington Post | Alana Horowitz | Posted 09.11.2014 | Business

It's the annual 9/11 tribute that no one asked for and everyone hates: companies on Twitter using the worst day in recent American history to promote ...

Brand x Artist: The Miranda July and Miu Miu Collaboration

Naz Riahi | Posted 09.10.2014 | Business
Naz Riahi

A recent collaboration between fashion house, Miu Miu, and artist, Miranda July was the perfect embodiment of how to execute a spectacular artist/brand partnership and why it's important to do so.

DiGiorno Interrupts Serious Conversation About Domestic Violence To Sell Pizza

The Huffington Post | Kevin Short | Posted 09.10.2014 | Business

Twitter is a place for complex debates about important topics. It's also a place for brands to shamelessly self-promote. On Monday, these two function...

Brands Make Lousy Lovers

Marty Kaplan | Posted 09.08.2014 | Technology
Marty Kaplan

But if recent years have taught us anything, it's that loving any brand is a losing proposition, in politics no less than in commerce. Unfortunately, the business that brands are in is persuading us to confuse their power with our love.

10 Things to Watch From the U.S. Open

Jonathan Hall | Posted 09.05.2014 | Sports
Jonathan Hall

The U.S. Open is the largest annually-attended sporting event, with 700,000 people attending, and millions watching worldwide: a great brand-building opportunity. What are the 10 key things to watch from this year's event?

Standout by 'Liking' Them Before They 'Like' You -- It's Basic #RonR!

Ted Rubin | Posted 09.03.2014 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands.

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 08.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

Healthy Brands Answer These Five Tough Questions

Scott MacFarland | Posted 08.26.2014 | Business
Scott MacFarland

These are not the only questions you need to ask your marketing team. However, they are a great place to start if you are questioning your brand identity. Start here and you will be well on your way to discovering the elusive answer to, is my company a healthy brand?

Top 5 Ways Brands Can Shape the DIY Phenomenon

Jonathan Hall | Posted 08.07.2014 | Technology
Jonathan Hall

Brands that go beyond participating in the DIY trend to actually shaping it understand that they need to be relevant to multiple areas of people's lives.

Millennials: The WHY Behind Favorite Brands

Melanie Curtin | Posted 09.24.2014 | Business
Melanie Curtin

Last week, we polled 150 Millennials about their favorite and least favorite brands. I was struck by a few common threads from within the data. There were patterns I found compelling, particularly given that this poll was unsolicited -- there were no dropdowns or menus to choose from.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 09.14.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

Big Brother Brands

Marc Hershon | Posted 09.14.2014 | Business
Marc Hershon

Such companies exist in every industry. But what factors -- besides their seeming unquenchable desire to acquire other companies -- make us think that they are exhibiting Big Brother-ish behavior?

How Many Of These Iconic Cartoon Mascots Can You Actually Name?

The Huffington Post | Kate Bratskeir | Posted 07.14.2014 | Business

After all these years ... do you actually know the head Keebler elf's real name?

17 Slogans That Frankly Make More Sense Than The Real Ones

Clif Dickens | Posted 09.09.2014 | Business
Clif Dickens

Companies spend millions of dollars to make their products look ideal to consumers. But what if they stripped all of that away and told the truth?

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 09.08.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

Top 3 Things Millennials Want From Brands

Melanie Curtin | Posted 09.06.2014 | Business
Melanie Curtin

Millennials and their wants and needs can be elusive. Heck, most Millennials don't even know what constitutes a 'Millennial.' One definite, though, is that most brands want to reach Millennials.

Designer and Founder of J. Stark Chats About His American-Made, Timeless Pieces

JustLuxe | Posted 09.02.2014 | Style
JustLuxe

Those with an affinity for classic movies might immediately recognize the name Jim Stark and associate it with James Dean's emotionally-charged char...

VidCon 2014- The Year Big Networks And Brands Said Yes To YouTube

Shira Lazar | Posted 09.01.2014 | Media
Shira Lazar

YouTube star and Maker Studios co-founder Shay Carl has been to VidCon every year, but 2014 has definitely been the game changer for him and his com...

Too Much Information!

Michael Ramah | Posted 08.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

Brands Give Their All for the 2014 World Cup

Jose Costa | Posted 08.24.2014 | Business
Jose Costa

As we find ourselves in the middle of global World Cup fever, I can't wait to see what brands have in store to continue to engage consumers, and what country will take home the cup.

Father's Day, As Marketed

Jim Joseph | Posted 08.17.2014 | Parents
Jim Joseph

It's time we take the glory of celebrating Dad on Father's Day and give him equal credit all year long, just like we do moms.

Keeping Up With Consumers: Shoppers Shop for That Unique Experience

Sabine Kobayter | Posted 08.17.2014 | Business
Sabine Kobayter

Do you really know who your customers are? What do they look like, and where do they live? To stay competitive and interesting, stores now need to give shoppers a good excuse to drop by.