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Brands

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.

Content Marketing Guide From the Best Content Director Awardee: Nic McCarthy

Jonha Revesencio | Posted 07.04.2015 | Business
Jonha Revesencio

Today, let's talk a bit more as to where content marketing is headed, what sort of background a content marketer should have to be able to better understand how it works and some tips to move forward.

My 2015 Brand Hero: Warby Parker

Tom Silva | Posted 07.09.2015 | Business
Tom Silva

They are doing almost everything right and studying them offers more lessons in how to launch a stellar brand than shelves of marketing theory and brand guides.

Does Your Brand Fit Like Cinderella's Glass Slipper?

Eduardo P. Braun | Posted 07.01.2015 | Business
Eduardo P. Braun

There is an enormous gap between the promise in the marketing message and the actual product or service delivered. I believe the key to solving this problem is going back to leadership and corporate culture.

Music and Marketing: Why Brands Need Bands

Danny Wong | Posted 06.23.2015 | Business
Danny Wong

In short, music brings people together -- and that's part of 1BAND 1BRAND's latest mission. In an effort to unite artist and brand communities, the company, along with co-sponsors GYK Antler, WeWork and GIMME DANGER! recently launched a series of live events across the country to "champion creative collaborations."

Feeling Pride, Times Two

Jim Joseph | Posted 06.16.2015 | Gay Voices
Jim Joseph

June is Pride Month and I have to say that I'm feeling a lot of pride myself this year. Seeing all the Pride flags up and down the streets of NY and LA (and other cities) just fill me with happiness.

Here Comes the Boom: 15 Things You Should Know About the Next Wave of Seniors

Martha T.S. Laham | Posted 05.26.2015 | Fifty
Martha T.S. Laham

If you're like many baby boomers, you possess an unfailing optimism about the future, while also waxing nostalgic about the past.

How Neuroscience Could Make Marketing Super Creepy

Fusion | Isha Aran | Posted 05.15.2015 | World

Ever felt exceedingly pleased with yourself after splurging on a luxury good? Blame marketers, who are becoming increasingly sophisticated a...

The Art of Being Alive Series: Why We Should All "Steal Time Back"

Adedayo Fashanu | Posted 05.11.2015 | Impact
Adedayo Fashanu

INTERVIEW WITH Garni Sohrabian, FOUNDER OF "STEAL TIME BACK", a company whose vision is to bring more oneness into the world by reminding it of the...

Standout by "Liking" them before they "Like" you. It's Basic #RonR!

Ted Rubin | Posted 05.07.2015 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But wh...

The Feminine Plural

Jonathan Hall | Posted 06.30.2015 | Business
Jonathan Hall

Today's women have little in common with the figure of the typical housewife who dominated the 80s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.

Social Media Is the New Quality Control

Ted Rubin | Posted 06.26.2015 | Business
Ted Rubin

If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your product, and sales will reflect your Advocates' delight.

Retailers, Don't Miss This Change to Facebook

Melanie Curtin | Posted 06.21.2015 | Business
Melanie Curtin

If you're a retailer and you target Millennials, it's time to take note. This new Facebook feature could be a game changer.

Let's Make Business Personal Again

Amy Callahan | Posted 06.08.2015 | Business
Amy Callahan

Brands that cultivate their personal connections will not only create a competitive advantage with strong customer loyalty, they ultimately will be better positioned for long term success.

The 7 Biggest Mistakes to Avoid When Naming Your Business

Steve Cook | Posted 06.02.2015 | Small Business
Steve Cook

Choosing a name for your business is a crucial step in starting a company, and there are many mistakes you can make. A great business name is unique but easy to remember, and it should be able to carry your business into a profitable future.

What Binge-Watching TV Shows Means For Advertisers

Shruti Eva Saini | Posted 05.26.2015 | Media
Shruti Eva Saini

As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.

Dominated By Advertising: #Mydunkin Story

Joseph Sutton | Posted 05.24.2015 | Business
Joseph Sutton

If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.

Brands, Reputation and Passion

Chris Komisarjevsky | Posted 05.13.2015 | Business
Chris Komisarjevsky

Reeling from the tragedy and dealing with questions that may never be fully answered, Fernandes responded with passion and caring and found the courage to use a word that we rarely hear from a CEO: "love."

Everyone Thinks #TheDress Broke the Internet

Beverly Macy | Posted 04.30.2015 | Technology
Beverly Macy

Anything that's in the category of 'the eye of the beholder' is intriguing. Beauty, truth, wisdom, color -- all subjective to each individual. We're experiencing an individual phenomenon, collectively, in real-time. No one's right. Everyone's right, even if they disagree. WOW, that's unusual.

Can Brands Be Enlightened?

Nick Seneca Jankel | Posted 04.26.2015 | Business
Nick Seneca Jankel

Strategic brand management is a well-advised and profitable route. If a brand can capture the hearts and minds of its hard-to-please consumers and, even better, harness a 'spirit of the times', it will benefit from commitment, passion and even advocacy.

Why Brands Should Look to Taylor Swift to Understand the Future of Marketing

Young Entrepreneur Council | Posted 04.22.2015 | Small Business
Young Entrepreneur Council

The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.

From Uniform & Impersonal to Personalized and Targeted

Jonathan Hall | Posted 04.11.2015 | Business
Jonathan Hall

Sports consumption is inherently personal, and ESPN has leveraged this to provide greater relevance for their user and a greater audience for their own content.

2015 Grammy Awards, as Tweeted

Jim Joseph | Posted 04.11.2015 | Entertainment
Jim Joseph

I held my annual Twitter party during the Grammy Awards this week...we talked about the marketing for the most part, but we also got in lots of commentary on the celebs, and fashion, and in this case the music.

The Beauty of Aesop: A Story of Un-Branding

Dr. Alexander Haldemann | Posted 04.07.2015 | Business
Dr. Alexander Haldemann

When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body.

6 Fascinating Things You Didn't Know About Liquor Brands

Liquor.com | Posted 04.01.2015 | Taste
Liquor.com

Behind every great liquor brand is a great story.