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Brands

How Brands Benefit From A Think-Like-A-Journalist Mindset

Sachin Kamdar | Posted 02.12.2016 | Media
Sachin Kamdar

Your customers can smell advertorial from a mile away, hence the inception of unbiased brand journalism -- a service to your niche audience, which if done well, can turn into a healthy prospect list and thriving community.

Retail Chatter #11

June Haynes | Posted 02.11.2016 | Style
June Haynes

Will luxury travel experiences be competing with luxury brands such as Louis Vuitton, Tiffany's and Hermes? Or is this a trend in fashion like a pair of bell-bottom jeans?

Evolving Your Brand? Look Inwards.

Janet Odgis | Posted 02.10.2016 | Business
Janet Odgis

No brand is static. Even if key elements, such as a logo, remain familiar over the course of decades--think of the iconic Nike swoosh, which has been around since the early 1970s--it must still change, even subtly, in order to stay fresh and grow.

Can a Few Good Brands Save Us All?

Tim Maleeny | Posted 02.04.2016 | Business
Tim Maleeny

As our trust in elected officials continues to plummet across the globe, more and more people are looking to brands -- and the companies behind them -- to make the world a better place.

Social Media: Your Free Roadmap To A Healthier Lifestyle

Sofia Katsali | Posted 02.01.2016 | Technology
Sofia Katsali

Did you know that a full one-third of American adults obtain health information through social media?

Connecting with Culture

Jonathan Hall | Posted 01.28.2016 | Business
Jonathan Hall

Brands need to understand the role they wish to play. From local start-ups to global heavy weights, more and more brands are pushing themselves to stand for something that is both meaningful to people, and distinctive in the world.

Shorty Awards' New Periscope and YouNow Categories Are A Wake-Up Call for Brands

Cathy Hackl | Posted 01.21.2016 | Technology
Cathy Hackl

Yesterday was an important day in social media. The Shorty Awards, which honor the best of social media by recognizing the influencers, brands, and or...

9 Solid Ways to Repurpose Existing Blog Content Into New Media

Ryan Erskine | Posted 01.21.2016 | Business
Ryan Erskine

You spent all that hard work on your latest article, so don't stop there! You can't make an impact with your writing if nobody sees it.

Meet Pablo Rochat, the Creative Genius Behind Ridiculously Viral Marketing Stunts

Sriram Krishnan | Posted 01.13.2016 | Arts
Sriram Krishnan

"I'm always interested in finding new technologies and giving them unexpected applications. It turns out that the press likes talking about silly products just as much as seriously useful ones."

Six Resolutions to Help Your Brand Succeed in 2016

Marc Hershon | Posted 01.07.2016 | Business
Marc Hershon

Resolutions don't have to be personal, though. The new year is the perfect time to set some resolutions for your brand, making sure you provide the care and maintenance to help it succeed in 2016.

What Trump's Link to Red Bull Tells Us About His Potential as a Winning Brand

Allen Adamson | Posted 01.05.2016 | Politics
Allen Adamson

Once you've found your focus, communicate your message consistently. Sure, it's normal to want to make this group and then that group happy, but we all know flip-flop is not a pathway to success.

Grumpy Cat And Her Humans Are Very Displeased With This Coffee Company

The Huffington Post | Hilary Hanson | Posted 12.14.2015 | Business

Just one more thing that irritates Grumpy Cat (or at least her owners): alleged copyright infringement. Grumpy Cat Limited filed a federal lawsuit on...

El Niño Is Coming: Here's Why Brands Want You to Be Prepared

Jonha Revesencio | Posted 12.09.2015 | Business
Jonha Revesencio

The upcoming weather event is predicted to be the strongest on record and marketers have incorporated it into their plans because it benefits them as well as consumers.

On the Importance of Being Simple

Margaret Molloy | Posted 11.09.2015 | Business
Margaret Molloy

Brands from the airline industry to eCommerce are realizing this and focusing on simplifying the interactions offered to consumers, and all the while consumer expectations for a streamlined experience are rising, quickly.

10 Brands That Will Disappear In 2016

24/7 Wall St. | Jenny Che | Posted 11.02.2015 | Business

Each year, 24/7 Wall St. identifies 10 American brands that we predict will disappear, either through bankruptcies or because of mergers. Bankruptcies...

The Most Popular Brand In Each State

24/7 Wall St. | Jenny Che | Posted 10.23.2015 | Business

Marketing agencies make it a priority to identify the nation’s regional brand tastes — why people choose Coca-Cola over Pepsi, or Ford ove...

5 Email Marketing Tips for Beginners

NextAdvisor.com | Posted 10.08.2015 | Business
NextAdvisor.com

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

Brands Celebrate All Kinds of Dads

Jim Joseph | Posted 10.07.2015 | Parents
Jim Joseph

I'm also a big believer that brand marketing both reflects and inspires our popular culture. So you can imagine that as a marketer and as a dad, I'm thrilled with how brands have embraced the role of dad in the family.

Calling CMOs: The Best Way to Foster Innovation

Margaret Molloy | Posted 10.02.2015 | Business
Margaret Molloy

Every year, companies spend countless hours and dollars determining how to build a culture of innovation.

The Future of Brand Publishing and Content in Artificial Intelligence

Advertising Week | Posted 09.30.2015 | Business
Advertising Week

By Christine Fruechte, CEO, Colle+McVoy Recently, Chinese tech giant Tencent made the news (figuratively and literally) for a near-perfect piece of ...

Why It's Still Hard to Get Branded Video Right

Advertising Week | Posted 09.29.2015 | Business
Advertising Week

by Alex Kaminsky, SVP-Consumer Marketing, YP When done well, branded video is probably the most honest type of content you'll produce as a marketer....

GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

How to Discover Your Brand's Purpose

Janet Odgis | Posted 09.08.2015 | Business
Janet Odgis

Every entrepreneur and professional should ask themselves three simple questions: • What is their company's purpose? • Why is that purpose val...

What Brands Need to Know About Working With Influencers

Danny Wong | Posted 08.10.2015 | Business
Danny Wong

As humble individuals become viral phenomenons seemingly overnight, brands ought to understand what it means to work with an influencer and how to manage those relationships to ensure strong alignment between brand, creator and audience needs. Here are a few tips that may help.

Digital Relevance Often Comes in a Package

Sean Donahue | Posted 07.17.2015 | Media
Sean Donahue

Though it would be quite unwise to call all content marketers insane, it's clear that we're actively living out Einstein's definition in the online world: Consistently producing content in the same way and expecting more influential viewers, fans and followers to sing our respective praises.