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Brands

Color Me App-le

Shruti Eva Saini | Posted 01.21.2013 | Business
Shruti Eva Saini

It's no wonder why the app store runneth over -- brands want to be the scene stealer in this crucial mobile chapter of their consumer's storyline or, at the very least, have a supporting role in this digital act. But getting it right can be a tricky song and dance.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 12.22.2012 | Technology
Shawn Amos

Facebook page admins have been grumbling about a sharp drop in the reach of their pages' posts, meaning that fewer fans are seeing each status update.

The Most Valuable Brand In The World Is...

The Huffington Post | Bonnie Kavoussi | Posted 10.18.2012 | Business

A company that some college students started in a dorm room eight years ago is now the world's most valuable brand -- for now. Facebook was the wo...

Branding Your Business the Creative Way

Clarissa Burt | Posted 12.11.2012 | Small Business
Clarissa Burt

With the right strategy, it is possible to have a website that generates a consistent, income stream of ideal, high-paying, ready-to-get-started clients and customers.

Adios, Siesta...Hello Major Business Opportunity

Gregg S. Lipman | Posted 11.28.2012 | Business
Gregg S. Lipman

A behavioral shift in the Spanish culture means big opportunity for brands that previously have not had a huge presence in Spain.

Brands and advertisers, let consumers do something good.

Nikolas Badminton | Posted 11.21.2012 | Media
Nikolas Badminton

I often sit down and consider how technology, social networks and advertising messages permeate every part of our life. All too often we find that our behaviors are programmed into us through brand platforms and advertising.

What's More Important to Your Business?

David Sable | Posted 11.11.2012 | Business
David Sable

What's more important to your business: deep behavioral analytics of your customers' every engagement with you, or employees who act in compassionate, kind, caring ways toward your customers, perhaps ignoring the very analytics, ROI, and process that you think define your brand?

Passing the Baton on Climate Change

Carol Pierson Holding | Posted 11.10.2012 | Green
Carol Pierson Holding

This is not old style environmentalism, where consumers change their behavior to be morally correct while denying themselves basic comforts. And it's certainly not capitalism as we know it. It's adaptation, where environment and capitalism come together.

Perfecting the Craft of Branding

Steve Carlotti | Posted 10.03.2012 | Business
Steve Carlotti

The number of failed brands is large and even once very successful brands, such as Kodak, Compaq, Compuserve, are now shadows of their former selves. If brands are so valuable, why do so many fail or fade?

Creative Spaces: 10 Brands With Street Cred

Rana Florida | Posted 09.23.2012 | Business
Rana Florida

How can big corporate brands earn street cred or a cool factor to get the early adopters on board? Here are 10 key tips.

How to Develop Your Unique Brand

Dorie Clark | Posted 09.13.2012 | Small Business
Dorie Clark

Customers today crave the real--an experience that means something, not just a cookie-cutter formulation.

Accelerate Growth by Building Relationships and Social Trust

Daniel Burrus | Posted 09.10.2012 | Business
Daniel Burrus

Likewise, if competing brands all say they have the lowest price or the best deals, obviously only one claim can be true. The rest are stretching the truth. How do consumers find out who is telling the truth?

Starbucks For Democrats, Dunkin' Donuts For Republicans?

The Huffington Post | Ron Dicker | Posted 06.14.2012 | Business

Here's one more thing Republicans and Democrats can disagree on: brands. A new study shows that the products we prefer fall along political lines, ...

Thinking About a Return on Meaning

Christel Quek | Posted 07.25.2012 | Business
Christel Quek

When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?

These 10 Companies Control Basically Everything You Consume [GRAPHIC]

The Huffington Post | Harry Bradford | Posted 09.25.2014 | Business

It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company...

Reevaluating Ownership

Jennifer Hamady | Posted 06.06.2012 | Small Business
Jennifer Hamady

Trademarks are becoming as common as commas, yet with a far greater impact than overused punctuation. While the legal lockdown of conversational language is progressing, the copyright law and rights are being thoroughly challenged.

CEO's: Low Trust Factor? Grab Your Parachute!

Debbie Robins | Posted 05.21.2012 | Business
Debbie Robins

We are in a moral crisis. Our collective trust has been broken and it is time for a values revolution. A moral renaissance, if you will, where how you're doing business is more important than what you're doing.

Pro-Logo: Can Global Brands Become a Force for Good?

Matt Browne | Posted 05.09.2012 | Business
Matt Browne

If better working conditions, sustainable production, or ethical supply chains are ways in which a brand can enhance its reputation, appeal and value, then doing good globally can be good for business.

Go With the Flow: How to Strategize for a System in Motion

Debra Scherer | Posted 04.27.2012 | Business
Debra Scherer

People often ask me, why have you called your company The Little Squares? Are you thinking about pixels? Polaroids? Contact sheets? Film stills? Or ar...

What Does Love Mean to Brands?

Sean X | Posted 04.25.2012 | Business
Sean X

Love. Often people give presentations about "brand" love and cite companies like Apple, or Starbucks, or Virgin. Guess what? No other brand is Apple, ...

From Profit Pools to Talent Pools

Ije Nwokorie | Posted 04.09.2012 | Business
Ije Nwokorie

"If I had asked people what they wanted, they would have said faster horses." You've heard that one before. Apparently, Henry Ford never said it. ...

An Evolved Take on Psychology, Brands and Poverty

Auren Kaplan | Posted 03.17.2012 | Impact
Auren Kaplan

I want people to understand how they are exactly the same as the person in the slum. In that uniquely human way, they are no better and no worse than them -- they are the same.

The Changing Face of Change

Marian Salzman | Posted 02.26.2012 | Home
Marian Salzman

As we fade to gray in 2012, it's due in no small part to the tearing down of traditions and an end of entitlement gone extreme.

2012 Reputation Checklist

Dr. Leslie Gaines-Ross | Posted 02.22.2012 | Business
Dr. Leslie Gaines-Ross

Reputation will always continue to matter but for reasons that are less financially-based than in the past.

94% of Consumers Would Switch Brands to Support a Cause

Auren Kaplan | Posted 02.03.2012 | Impact
Auren Kaplan

If you're like the vast majority of people out there, you are a citizen consumer - you just might not know it yet. Citizen consumers are empowered i...