Are we all looking around for rules to break for the holidays? Focus groups and psychological research in advertising shows that we probably are -- the Gap ad is only the latest example in a long held tradition.
I'm breaking the rule on January fifth, 2010. It's 11:42 PM. I should already be asleep. I should have been quiet and reflecting at 10:30 so that by 11:00 my head was still and my body could repair itself.