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(VIDEO) Videology Partners In Programmatic TV 'Evolution, Not Revolution': Gaskamp

Andy Plesser | Posted 04.10.2015 | Technology
Andy Plesser

AUSTIN -- Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as "bridging the gap" until true programmatic ...

(VIDEO) Programmatic Is Not Just For Real-Time: Videology's Gaskamp

Andy Plesser | Posted 03.30.2015 | Business
Andy Plesser

FORT LAUDERDALE -- So-called "programmatic" ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing...

(VIDEO) Digital Video Buying Goes Multi-Platform, Videology's Gaskamp

Andy Plesser | Posted 04.12.2014 | Media
Andy Plesser

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new num...

Forrester Study: Advertisers Want Convergence Measurement

Andy Plesser | Posted 03.31.2014 | Media
Andy Plesser

VIEQUES, PR -- About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Bren...