With the viral voices of today's social media channels, I see checks and balances in play. Vocal consumers are forcing brands to grow a conscience. Integrity is the metaphorical yard stick for the average craft brewer and beer lover.
It's clear that many craft beer lovers demand brewers who know how to keep it real, be transparent, stay true to their fans, be inclusive, avoid gender-specific marketing, and make each brand a beacon for good in the local community.
Craft beer is a hot topic, people! So hear me roar, this is my rally cry to the foodie universe: It's time to put craft beer on equal footing with wine and spirits in terms of education and emphasis in the culinary world.