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Brightroll Ceo

(VIDEO) BrightRoll's DoubleClick Google Enables YouTube Programmatic Buys

Andy Plesser | Posted 06.25.2014 | Technology
Andy Plesser

Programmatic video ad platform BrightRoll is integrating its systems with Google's DoubleClick Ad Exchange, enabling buying of video ads on Google's Y...

Video: BrightRoll's Tod Scarodoti on a New Video Ad Exchange, the Power of Retargeted Video Ads

Andy Plesser | Posted 06.06.2013 | Technology
Andy Plesser

Brightroll, the big San Francisco-based video ad network, has launched an online ad exchange for video.  We caught up with founder and CEO ...

Video: Online Video CPM's Keep Dropping, BrightRoll CEO Says

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. But CEO Tod Sacerdoti said he expects CPMs to stabilize shortly.