What makes a show fail? Many in the industry have pondered that question. If we knew the answer, shows wouldn't fail. Even veteran producers with a string of hits sometimes stumble. For there is really no magic key.
The Broadway grosses have recently told me two things. First, Kathie Lee Gifford is not a very good salesperson. Second, not everyone in the world is going to see Who's Afraid of Virginia Woolf?, even though everyone in the world should be.