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Broadway Grosses

Saying Goodbye to Gigi and Realizing the Limits of Social Media

Cara Joy David | Posted 06.18.2016 | Arts
Cara Joy David

What makes a show fail? Many in the industry have pondered that question. If we knew the answer, shows wouldn't fail. Even veteran producers with a string of hits sometimes stumble. For there is really no magic key.

Why 2012 Was a Record Year for Broadway

Danny Groner | Posted 02.03.2013 | New York
Danny Groner

The message theatergoers sent in 2012 is that if you get a big-name star to headline a play they know and love then they will fill the seats.

Scandalous Needs a Miracle, Virginia Woolf Is One

Cara Joy David | Posted 11.28.2012 | New York
Cara Joy David

The Broadway grosses have recently told me two things. First, Kathie Lee Gifford is not a very good salesperson. Second, not everyone in the world is going to see Who's Afraid of Virginia Woolf?, even though everyone in the world should be.