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Brothers for Life

My Father's Day Plea For Men Around The World

Rajesh Anandan | Posted 01.25.2014 | Impact
Rajesh Anandan

Don't cheat on your partner. Don't abuse your partner. Don't drink excessively. These are some of the underlying messages in a different kind of "lifestyle" marketing campaign now running in Zambia, encouraging boys and men across the country to do the right thing -- not just for themselves, but also for the women in their lives, their families and communities.