You might know Peter Shankman as the founder of HARO (Help a Reporter Out), the famous website that connects journalists and experts. Shankman is a veteran tech journalist, PR specialist and thought leader who also happens to battle HDAD, the occasional vomiting house cat and Imposter syndrome.
Twenty-five year old Yousef Saleh Erakat, also known by his stage name FouseyTube, is a Palestinian American entertainer who produces parodies, vlogs, comedy sketches and pranks on YouTube to an audience of more than 6 million subscribers.
Do you have a sanctuary? You know, a place to go and think and recharge. A spot that's safe. A place where you can shut out the world, if only for a little while, so you can prepare to create a bit of magic when you go back out...
Simon Sinek started out like most entrepreneurs with a dream. He created a business because he thought he had a better mousetrap and watched it grow and prosper with a small staff and an amazing client roster.
A few weeks ago the crew and I from Behind the Brand made a road trip from LA and headed up North just past San Francisco to the little town of Petaluma in Sonoma County to visit the team from CamelBak.
It's true that Rob has played various shades of a familiar character in a lot of his productions. For whatever reason he's not getting action hero or leading man romantic comedy roles. But he's perfectly comfortable playing the creepy, but accessible friend or a neurotic psychologist.
You probably know chef Duff Goldman from his very successful cake show, Ace of Cakes and irreverent style as one of The Food Network's biggest stars. But you may not know about Duff's humble beginnings as a creative but troubled youth looking for an outlet for his talents.
Creativity is not just found with those who are in the arts or publicly call themselves artists. From mathematicians to plumbers, everyone is capable of having brilliant original ideas that deliver value in their particular niche.
If you're over thirty, there's a chance you don't know Youtube star and up and coming actor Jimmy Tatro yet. That's because his core audience is 18-24 year old's and his channel is on Youtube--not ESPN where you hang out.
Motortrend is leveraging their newfound digital presence by partnering with brands to do integrated content and sponsorship, like their series Road Kill with Dickies or Holley brands. There's a lot more under the hood to discover.
Big network shows like Jimmy Fallon's Tonight Show have seen huge lifts in viewership on Youtube. It makes perfect sense. There's a limit and ceiling to the growth of Fallon's audiece who will watch his show on TV.
Like many brands these days, the QSR teen and 20-something favorite Taco Bell is trying to be active (and relevant) in the social space, and they may have the secret sauce that's creating deeper connections with customers, fans and even other brands one-to-one.
I wanted to share a thought on the value of "likes" "shares" and "subscribes" from the giver's perspective. In other words, what's in it for those consuming of content; then liking, sharing and subscribing to content?
To those stuck in the comfort zone, my challenge to you is to risk being a little more vulnerable; a little more courageous; and all in on your ideas, talent and dreams. See you in the arena, hope you enjoy the show.