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Bteam

Kicking FIFA While It's Up

The B Team | Posted 09.12.2014 | Impact
The B Team

As the 2014 World Cup draws to a close, now is the time to enter an era of good governance of the world's most popular sport. That means FIFA, football's governing body, must change to ensure this beloved sport is a force for good in the world.

Living Fully and Doing Business Differently With Richard Branson

Arianna Huffington | Posted 08.25.2014 | Impact
Arianna Huffington

All day today at my apartment, I've been hosting a meeting of the B Team, which Richard Branson co-founded last year to change the values that drive businesses, to prioritize people and planet alongside profit, and to move beyond our obsession with quarterly earnings and short-term growth. And before we started the day, I interviewed Richard at AOL's Brand Camp leadership meeting, which reminded me of a conversation he and I had in 2009, on board Virgin America's inaugural flight from San Francisco to Orange County, covering everything from space travel and global warming to marijuana and the music business.

Caring Is the Future of Consumption

Axelle Tessandier | Posted 09.28.2013 | Impact
Axelle Tessandier

Millennials are driving change. Even if some of the big corporate players still hold the pole position, you can already feel a change in the way they communicate with us.