iOS app Android app

Bud Frankel

Crowdsourcing: A Legitimate Marketing Resource

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.