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Building a Brand

The Race to Earn Readers on Owned Media

Daniel Newman | Posted 04.26.2014 | Business
Daniel Newman

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.

Being Proud Of Your Personal Brand

Malcolm Levene | Posted 09.20.2011 | Healthy Living
Malcolm Levene

When building a personal brand, the ability to be the person we would all like to be is in some cases a gift. That said, you need more than talent to be as glossy as these people are able to be.

Go Behind The Scenes With Gilt Groupe on PowerwomenTV

Amy Palmer | Posted 06.11.2011 | Style
Amy Palmer

PowerwomenTV goes behind the scenes with Alexis Maybank & Alexandra Wilkis Wilson of Gilt Groupe. Find out how they brought their business to life.

Personality-Driven Media Brands: Why Do Some Thrive While Others Fail?

Suzanne Aaronson | Posted 05.25.2011 | Media
Suzanne Aaronson

What is the magic that transforms a web personality into a brand?