In the old days, we'd transition to winter sports with print magazines and the annual release of new snowboarding films. Today, we have smartphones and Instagram to keep us stoked on a daily basis.
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Protecting the environment is important to a lot of ski areas (as well as to most of their customers), and many have taken steps to reduce their energy consumption, increase recycling, and improve their overall environmental sustainability.
People often ask me what the Olympics have done for snowboarding. For me, it's more about what snowboarding has done for the Olympics.
Burton's ascent began with, and still seems to build on its commitment to creating the best (and for a long time, only) snowboarding gear and giving birth to a market.
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