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Business Design

The Secret to Any Successful Brand? Design or Die

Michele Serro | Posted 10.12.2013 | Small Business
Michele Serro

Design's role is not to make something look pretty. It's to make something useful. Beauty can be a nice byproduct of deep usability, but it's never the goal.

Design Brief -- Prescription Without Diagnosis Is Malpractice

Soren Petersen | Posted 09.23.2013 | Business
Soren Petersen

In-depth interviews with designers revealed that they often lack a clear sense of their clients' wants, while the clients clearly look to designers to demonstrate their wants and it becomes a classic "chicken or the egg" dilemma.

Design Performance, Risk Perception & Preferences

Soren Petersen | Posted 05.07.2013 | Business
Soren Petersen

The best strategy seems to be taking more risk early on in the process when exploring opportunities and then continuously clarifying and reducing risk as criteria and design crystallize.

Design and Business Model Creation

Soren Petersen | Posted 08.05.2012 | Business
Soren Petersen

Business Models are the corporate blueprints for generating revenue. Developing innovative business models and low-cost methods for establishing their validity and action ability can, therefore, offer huge competitive advantages.

Creating Paradigm Shifting Insights Using Co-Creation And Crowd Sourcing

Soren Petersen | Posted 01.11.2012 | Business
Soren Petersen

Coming up with creative ideas that can change mental and technical contradictions into progress and profit are among the toughest challenges in business today.