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Business Gamification

It's Not a Game: It's Gamification

Rajat Paharia | Posted 11.11.2013 | TED Weekends
Rajat Paharia

I don't think that even Jane would argue that JtCS was fun, and it wasn't meant to be. It was meant to drive a behavior change both in Jane and the people that she "played" with, to help them address the reality of her brain-injured life.

Gamification: The Hard Truths

Gabe Zichermann | Posted 03.25.2013 | Technology
Gabe Zichermann

Gamification -- or the use of game, loyalty and economic concepts to engage consumers and employees -- has its fair share of detractors. But good criticism should be grounded in facts and a shared desire to make the world a better place.